Designed by Scandinavian branding & design agency Bold. The smart and sustainable New Nordic by SAS Cube has been transformed with a design that minimises the use of oil-based plastic, saving up to 51 tons of plastic per year. The former inside plastic container has been replaced by an FSC-approved paper with a plastic coating and a plastic lid made from organic plant-based plastic. Not only that, the lightweight packaging will lessen the onboard mass balancing the carbon impact; an important contributing factor to sustainable travel.

“For the packaging design concept, we’ve taken the proud wordmark as a starting point: by zooming in on typographic details, we create intriguing crops that can be applied to the packaging. These crops can be recombined in many surprising ways, just like the food ingredients chefs have selected for the onboard menus. The design elements developed for SAS are inspired by how chefs work with food. Choosing the best parts of each raw material and allowing them to interact. The packaging material used is natural craft paper, with embossed stamps that signify different dishes and graphic shapes to distinguish menu items and condiments.”

By Kristina de Verdier on 4 March, 2020 In packaging design, Paper, product experience, renewable, SAS, sustainable

“Coca-Cola unveiled the world’s first PET plastic bottle made entirely from plant materials at the World Expo in Milan, Italy. PlantBottle packaging™ uses patented technology that converts natural sugars found in plants into the ingredients for making fully recyclable PET plastic bottles. The packaging looks, functions and recycles like traditional PET but has a lighter footprint on the planet and its resources. “Today is a pioneering milestone within our company’s portfolio,” said Nancy Quan, Global Research and Development Officer. “Our vision was to maximize game-changing technology, using responsibly sourced plant-based materials to create the globe’s first fully recyclable PET plastic bottle made entirely from renewable materials. We are delighted to unveil the first bottles at World Expo – a world-class exhibition where sustainable innovation is celebrated.”

By Kristina de Verdier on 29 June, 2015 In Beverages, bottle, renewable, Sustainability Information

“Tetra Pak launches the industry’s first beverage carton made entirely from plant based, renewable packaging materials. The new Tetra Rex® carton will be the first in the market to have bio-based low-density polyethylene (LDPE) films and bio-based high-density polyethylene (HDPE) caps, both derived from sugar cane, in addition to Forest Stewardship Council (FSC ™) certified paperboard.​” Go Tetra Pak!

By Kristina de Verdier on 20 October, 2014 In Beverages, dairy, innovation, milk, renewable, Sustainability Information

Seed bags for Grönt Kulturarv, by Hanna Tunemar

By Kristina de Verdier on 3 February, 2011 In bags, Garden, grönt kulturarv, hanna tunemar, packaging design, Paper, renewable, seed