Designed by Scandinavian branding & design agency Bold. The smart and sustainable New Nordic by SAS Cube has been transformed with a design that minimises the use of oil-based plastic, saving up to 51 tons of plastic per year. The former inside plastic container has been replaced by an FSC-approved paper with a plastic coating and a plastic lid made from organic plant-based plastic. Not only that, the lightweight packaging will lessen the onboard mass balancing the carbon impact; an important contributing factor to sustainable travel.

“For the packaging design concept, we’ve taken the proud wordmark as a starting point: by zooming in on typographic details, we create intriguing crops that can be applied to the packaging. These crops can be recombined in many surprising ways, just like the food ingredients chefs have selected for the onboard menus. The design elements developed for SAS are inspired by how chefs work with food. Choosing the best parts of each raw material and allowing them to interact. The packaging material used is natural craft paper, with embossed stamps that signify different dishes and graphic shapes to distinguish menu items and condiments.”

By Kristina de Verdier on 4 March, 2020 In packaging design, Paper, product experience, renewable, SAS, sustainable

A creative collaboration between UK paper maker, James Cropper and London-based studio Foldability. Through the shared medium of paper, James Cropper company approached Foldability to help create a new look for the James Cropper brand. The result was crafted paper sculptures which use the principles of origami and geometry. The creative shows four paper sculptures which include over 10,000 lines in total, each one folded individually by hand before being shot with a 50-mega pixel camera. “I wanted to create pieces with interesting geometric patterns that could work at the largest scale and reflect the precision and craftsmanship that James Cropper is known for” says Kyla.

“I came across Kyla’s work on Instagram and it immediately struck a chord”, explains chairman Mark Cropper. “Her work transforms a flat sheet into something dynamic and multi-dimensional that redefines the material. It is simple, but beautiful and completely authentic. The fit was perfect”. Following a trip to Kyla’s East End studio to find out more, Mark commissioned her to create four paper sculptures, each to be made from Kendal Green paper, James Cropper’s signature colour.

“Every fold and crease is visible, even the texture of the paper itself”, adds Mark. “The final result is fabulous. A dedication to quality, and every sheet of material tailor-made.  The three dimensionality is also very fitting, providing a link with our newest paper product Colourform, a fully recyclable alternative to moulded plastic”. At the heart of the project is the company’s Kendal Green paper, a bespoke colour based on a woollen cloth the area was famous for in the middle ages.  The original pigments used to dye the cloth were identified and the colour brought back to life in James Cropper’s colour lab.

You can see a video of the process here.

By Kristina de Verdier on 19 December, 2018 In Design, folding, geometry, Paper, truck

Viupax revolutionary shoe packaging, designed by Andreas Kioroglou, founder of the Greece based design studio Matadog Design. After two years of designing, researching and testing, the ultimate sustainability shoe packaging has been developed, as it incorporates a number of innovative features. It’s designed to be more sustainable and cost effective compared to traditional shoe boxes by using much less cardboard and less volume.

It uses 20-57% less material and occupies 20-50% less volume.

It is designed to be cost efficient in matters of production and transportation and above all designed in such a way to improve personnel productivity and user experience. It is designed to be flexible in stacking allowing them to be stored in many new and interesting ways. It eliminates the use of bag as it can be converted into a carry bag or shoulder bag to be easily transported by the customer.

By Kristina de Verdier on 4 August, 2017 In box, Innovation, packaging, Paper, shoe, simplicity, sustainable

Designed by Peter Schmidt Group. “Tea drinkers are individuals of strong character, people who like to indulge in a moment of deceleration in their daily lives, and this is the target group of Teahouse Exclusive’s “Everyday Line”. The packaging is of a bronze, shimmering quality and adorned with loosely drawn images of different cups and teapots, while thanks to a bold, colour coding approach, each tea variety immediately catches the eye. The typography has also been 100% handpicked, just like the teas themselves, with individual writing styles that promote their originality. This is as personal as it gets.”

By Kristina de Verdier on 20 March, 2015 In Beverages, Paper, tea, Typography

Froosh, now in paper packaging, Cartocan. Froosh, an independent swedish company with offices in stockholm, copenhagen, helsinki and oslo. They have been revolutionising the beverage shelf with their intriguing and controversial messages on the packages. “Our business is fruit: we don’t do anything else. our froosh products are designed to give consumers in the nordic countries a convenient, delicious and healthy way to get more fruit into their diet and make it a little easier to live a healthy life.” Designed by Pearlfisher.

By Kristina de Verdier on 31 October, 2014 In Beverages, Fruit drinks, Paper

Tolånga smör is a micro dairy in southern Sweden. The butter is produced of ecological and unpasteurised cream and flavored with untreated sea salt from Camargue. The packaging is made by the owner Louise Andersson who, when she´s not churning butter, is working as a landscape architect. The butter contains of a few but very good ingredients and the process is a contemporary handicraft with historic roots. Simplicity and quality, past and present – from the product to the packaging.

By Kristina de Verdier on 18 August, 2014 In butter, Dairy, Paper

Designed by Unelefante, Mexico. “Before founding Unelefante, I designed and produced jewelry and other fashion accessories for over ten years, so I know for sure a few things. Most people are not willing to take risks when buying a product, specially if it’s a gift, so, why not turn an ordinary something into a very unique experience. This is our main principle. Having this knowledge on hand and my passion for art and anything with an eye-catching harmony were catalysts when designing the Pollock bar and packaging. We change the colors to create new harmonies and to differentiate product lots. Also, labeling products can be hideous, specially if it’s by hand and you have hundreds of pieces in front of you, but it’s very fun to label the Pollock bars, labels are glued depending on were you have a better visual of the pattern created with the paint splashes. It’s relaxing.”

By Kristina de Verdier on 6 August, 2014 In Chocolate, Paper, Sweets

Nice chocolate packaging, designed by Rice Creative, Vietnam. “Marou Chocolate hand selected the finest cacao beans grown on small family-owned farms on the remote island of Tan Phu Dong (Đảo Kho Báu), stretching from the two northernmost arms of the Mekong Delta all the way into the sea. This is a truly the rarest of rare chocolate.

Production numbers are low due to the availability of this precious cacao. Rice Creative’s approach to the packaging was to maintain the primary elements of the brand, but introduce a different, more adventurous graphic language, with a vintage map of the area, and drawn calligraphy. We hoped to convey the spirit of discovery and rarity.”

By Kristina de Verdier on 17 April, 2014 In Chocolate, Paper, Sweets

Gazpacho Andaluz by Come Home is a very nice food concept, with a beautiful retail packaging solution.

By Kristina de Verdier on 30 December, 2013 In bottle, Food, glass, Paper, Secondary Package, Soup

Brand identity and packaging for a Chinese restaurant, designed by Stockholm based Garbergs Project. Beijing8 is a dumplings & tea restaurant chain for slow fast food with an organic state of mind. The design agency explains the idea as a combination of a simplistic scandinavian and colourful Chinese style. And they have been using clever and cost-efficient  packaging solutions.

By Kristina de Verdier on 9 December, 2013 In beijing, bottle, china, Design, Food, glass, packaging, Paper, restaurant, Store Concepts, sweden, tea

“Spoondesign was asked from Delta Dairy -the leading Greek dairy company – to design their new organic milk range (Delta Bio), consisting of a 3,5% full fat milk and 1,5% fat semi-skimmed milk. The concept was to create a sense of ”innocence”, to depict the values of the organic farming procedure, with a simple -yet effective- fresh and unique way, in order to make a statement and stand out from the competition on the shelves.” Via Packaging of the World.

By Kristina de Verdier on 9 December, 2013 In carton, dairy, milk, Paper

La Lepre Stanca Tourmalet. A coffee brand created by a team of cyclists who love bicycling and value a good cup of coffee along the strada. The team is known as La Lepre Stanca. The name of the coffee comes from an iconic place in the bicycling world – Col du Tourmalet is located in the Pyrenees and was used first time in 1910 as a milestone of Tour de France. The coffee is rosted at a farm outside Jönköping, Sweden, by the coffee master Ingo Deters. Brand identity and packaging design by Marcus Carlholt.

By Kristina de Verdier on 5 December, 2013 In Coffee, Paper

It´s nice to follow up and see how well a product makes it to the market. Identity Works designed this Crisp Bread Concept for Leksands Knäckebröd. And can now tell that it has outperformed even the most modest sales estimations. “Currently 3 times expected volumes it goes a long way to showing the impact great products, ideas and craftsmanship can make without the need for media spends.” See how valuable it is to invest in solid design work, and proper packaging design development.

By Kristina de Verdier on 21 November, 2013 In Brand Identity, bread, Paper