Designed by Scandinavian branding & design agency Bold. The smart and sustainable New Nordic by SAS Cube has been transformed with a design that minimises the use of oil-based plastic, saving up to 51 tons of plastic per year. The former inside plastic container has been replaced by an FSC-approved paper with a plastic coating and a plastic lid made from organic plant-based plastic. Not only that, the lightweight packaging will lessen the onboard mass balancing the carbon impact; an important contributing factor to sustainable travel.

“For the packaging design concept, we’ve taken the proud wordmark as a starting point: by zooming in on typographic details, we create intriguing crops that can be applied to the packaging. These crops can be recombined in many surprising ways, just like the food ingredients chefs have selected for the onboard menus. The design elements developed for SAS are inspired by how chefs work with food. Choosing the best parts of each raw material and allowing them to interact. The packaging material used is natural craft paper, with embossed stamps that signify different dishes and graphic shapes to distinguish menu items and condiments.”

By Kristina de Verdier on 4 March, 2020 In packaging design, Paper, product experience, renewable, SAS, sustainable

We are getting closer to Christmas. And the stores in Italy, and to some extend around the world, are being filled with the symbolic Christmas cakes, Panettone and Pandoro. Panettone is a type of sweet bread loaf originally from Milan. Pandoro (Pan d’oro – golden bread) is similar to Panettone, but contains no fruit. Here is nice classic panettone and pandoro packaging design from Panettoni G. Cova & C

By Kristina de Verdier on 28 November, 2013 In bread, christmas, packaging design, panettone, Sweets

It’s always refreshing when someone chooses to create a contemporary look on a wine label, instead of the safe track with a traditional look. “Each wine is identified with a different character. The Pledge” and “The Figure” (Foster and Young respectively DoCa . Rioja)” Designed by  (calcco) Comunicación Visual

By Kristina de Verdier on 1 January, 2013 In packaging design, wine

Proud to present a design case created by myself together with super-talented designers Therese Eklund and Sara Ohlgren.

Pampas Deli is a new Swedish brand, which brings Argentinean flavours to Sweden. The first product out is Dulce de Leche, a unique, delightful and indulgent Argentine milk caramel. The recepie which is 182 years old is written by the servant of the former Argentine president Juan Manuel de Rosas in 1829. Today in Sweden there are many blogs and recipes using Dulce de Leche. But it takes time to make the product from scratch, you have to boil a condensed milk metal can for hours.

The revenues will partly be given to the Hunger Project. Hernan Marcovecchio, founder of Pampas Deli from Argentina, wanted to support the cause of the organization and pave the way for setting up a non-governmental organization in Argentina to tackle chronic hunger in the country.

Brand identity and packaging design by Sara Ohlgren, Therese Eklund and Kristina de Verdier, Sweden.

By Kristina de Verdier on 24 September, 2012 In dulce de leche, Food, förpackningsdesign, hunger project, packaging design, pampas deli, sweden

Reyka Vodka “Crafted by hand in small batches in borgarnes, Iceland, filtered through ancient lava rocks and made from the purest icelandic spring water, Reyka captures a clean taste with a crisp, smooth finish”

By Kristina de Verdier on 10 March, 2012 In Beverages, Design, glass, iceland, package, packaging, packaging design, reyka, vodka

Every year the swedish brand Blossa releases a limited edition mulled wine. This year with a coffee twist, through Arabica beans from El Salvador. The bottle is covered with the coordinates of Finca Las Delicias, the plantation where the beans have been cultivated. The 2011 bottle is designed by Jensen Pamp McCann. The 2003-2010 editions by BVD.

By Kristina de Verdier on 6 September, 2011 In 2011, Beverages, blossa, bottle, christmas, glass, glögg, packaging design

A super cool shopping experience on the go. Tesco Homeplus opened a virtual grocery store in a south korea subway station, where users stop by scanning QR-codes on their smartphones. A large billboard was installed in the station, with images of products from a supermarket. Users scan the code of the products they would like to purchase and after payment the products are delivered to your home address. The movie says it all, have a look!

By Kristina de Verdier on 26 July, 2011 In Food, Homeplus, packaging design, Retailers, Shopping experience, strategy, tesco

Barbapapa – one of Savor & Sense original culinary creations, lovely!

By Kristina de Verdier on 21 July, 2011 In Barbapapa, Beverages, bottle, drink, packaging design, Savor & Sens

Wow! Envision Design has done a really good job developing a packaging collection for Knuthenlund. “On 1 July 2007, Knuthenlund estate converted its farming operations to organic production, and in doing so became one of the very biggest organic farms in Denmark. In converting to organics, Knuthenlund embarked on a new chapter in its long history. We have greatly looked forward to the great challenge of running the estate as an organic enterprise. On Lolland we have some of the best farmland in Denmark, and possibly even the best climate. In our view, we must capitalise on this to supply the best produce in Denmark. Converting the estate to organic production is a major commitment, but we hope we can thereby demonstrate that there is an alternative approach to professional farming – one that takes both the working and natural environment into consideration as well as animal welfare.” Via Lovely Package

By Kristina de Verdier on 19 February, 2011 In cheese, dairy, denmark, farm, Food, milk, organic food, packaging design, wood

Seed bags for Grönt Kulturarv, by Hanna Tunemar

By Kristina de Verdier on 3 February, 2011 In bags, Garden, grönt kulturarv, hanna tunemar, packaging design, Paper, renewable, seed

Are you looking for a label, and would like a greener alternative? This label from Distant village is made from natural and renewable fibers such as wild grass and banana. The label face stock is 100% recyclable, the adhesives are 100% RCA (recycle-compatible adhesive), the release liner (the silicone coated paper backing) is from reclaimed and repaired industrial liner waste. Via Green Packaging Group

By Kristina de Verdier on 14 November, 2010 In label, Labels, packaging design, Paper, rca, renewable fibres

Do you work with packaging design? Are you looking for inspiration? Mintel and SabotagePKG send out this CreaPac four times a year. Each package contains 6 end-user products, 2 packaging processes, 2 packaging materials, 1 magazine. Each box has a new theme.

By Kristina de Verdier on 10 September, 2010 In box, Inspiration, mintel, packaging design, sabotagepkg

Every year the swedish design firm BVD makes a new edition mulled wine for Blossa. This year – a golden bottle with saffron flavour. “Gold is an iconic color that is consistent with the Christmas festivities but also to taste; saffron with its golden color is the most expensive of all spices. The Roman cross is used as a symbol for the number 10, but also cross refer to the English X-mas. A vintage mulled wine for a new decade is a cause for celebration a little extra. We wanted to make a really festive bottle and the Roman cross, felt like a worthy symbol of the 10th century’s first vintage mulled wine,” says Susanna Nygren Barrett, creative director of BVD. Blossa 10 will be released in stores October the 1st, but already September 10th you can start order your bottle at bokablossa.nu

By Kristina de Verdier on 8 September, 2010 In Beverages, blossa, bvd, christmas, Design, festive drinks, glass packaging, glögg, packaging design

Hmm, what’s this? Looks like it would cause a mess for your coffee time. But it’s an interesting idea. Into the cup goes the freshly ground coffee along with any sugar you request. The counter person adds boiling water, gives it a stir and attaches the lid. You are instructed to wait three minutes or so before pressing the plunger, which clicks as it meets the cover and seals it. I’m not convinced, but anyone who tries it out, let me know. See more here

By Kristina de Verdier on 12 May, 2010 In Beverages, brew, Coffee, cup, packaging design, press coffee

A flat sheets of recyclable corrugated cardboard. The patterns make it easy to fold and conform to almost any shape while maintaining structural rigidity and protecting the contents. Clever! See more here

By Kristina de Verdier on 12 May, 2010 In 2ndary package, Cardboard, Distribution, flexible, package, packaging design, recyclable, smart