This is outstanding! All the plastic bottles with chemicals we use to clean things around us. This work designed by Leo Burnett for WWF, showcases sustainable ways to do it instead.

“Just is a WWF initiative created to show that there are often simple and natural alternatives to many of the products we use every day – products that require packaging that uses up resources and often end up as landfill. A few simple steps are all it takes to make small changes that, when done by many, can help create a cleaner and more sustainable future. Create a better tomorrow, today.”

Leo Burnett explains:

“To help spread WWF’s sustainability message in a new way we helped people rethink how they consume by creating a range products called just. 100% natural and packaged in recycled and biodegradable materials, each was an alternative to a mass-produced product, free from plastic containers. Made available at produce markets, just reminded people that they were already buying many of the ingredients they need to live more sustainably. A dedicated microsite also housed a series of simple and light-hearted ‘how-to’ videos to show how easy it is to use the products while promoting WWF’s core aim of creating a world where humanity and nature live in harmony”

By Kristina de Verdier on 17 June, 2015 In fruit, Innovation, Inspiration, Sustainability Information

Do you work with packaging design? Are you looking for inspiration? Mintel and SabotagePKG send out this CreaPac four times a year. Each package contains 6 end-user products, 2 packaging processes, 2 packaging materials, 1 magazine. Each box has a new theme.

By Kristina de Verdier on 10 September, 2010 In box, Inspiration, mintel, packaging design, sabotagepkg

Good read about tendencies in the society. Trendwatching’s interpretation what’s going to happen during 2010. Trend number 6 is called “Eco-Easy” and means that if the world should manage to reach some meaningful sustainability goals this year, corporations and governments will have to forcefully make it ‘easy’ for consumers to be more green, by restricting the alternatives. I recommend to read through the article, some good insights there.

By Kristina de Verdier on 26 January, 2010 In easy green, green, Inspiration, packaging design trends, packaging trends, Sustainability Information, sustainable, trend 2010, trendwatching

The water-shaped bottle by Xiaoli Wen. He has created a series of porcelain bottles shaped by a waterfall. He made silicone rubber moulds of discarded plastic and glass bottles, the moulds were filled with plaster and cured while hanging under flowing water. A small number of bottles were selected which people casually discarded into rivers – bottles of mineral water, Coca-Cola, beer, whisky and gin

Here are words from the designer: “Water does not have its own shape. It is shaped by its container. Now water wants to change the container’s shape therefore to decide its shape by itself. It is a philosophical thinking about active or passive, change or be changed.” Via Dezeen and MarteLouise.

By Kristina de Verdier on 2 December, 2009 In Art, beautiful design, Design, Inspiration, mould, package, packaging design, water-shaped bottles, xiaoli wen

Dzmitry Samal has made the faceted tin concept on the first picture. And with this concept I would like to bring you into what I think is a fabulous document. This Facet Design Book is a fantastic source of inspiration. Scroll through it and you will probably end up having a bunch of ideas. Beautiful! On the same theme Vitamin Water – new label, with the facet design incorporated in the graphic design. Designed by The Coolhunter. The salt and pepper dispenser, designed by Gregory Buntain. And last Fract Engineered Flowers, by Nimrod Gavish.

By Kristina de Verdier on 4 October, 2009 In Beverages, book, concept, Design, facet, Inspiration, packaging, tin, trend