This is outstanding! All the plastic bottles with chemicals we use to clean things around us. This work designed by Leo Burnett for WWF, showcases sustainable ways to do it instead.

“Just is a WWF initiative created to show that there are often simple and natural alternatives to many of the products we use every day – products that require packaging that uses up resources and often end up as landfill. A few simple steps are all it takes to make small changes that, when done by many, can help create a cleaner and more sustainable future. Create a better tomorrow, today.”

Leo Burnett explains:

“To help spread WWF’s sustainability message in a new way we helped people rethink how they consume by creating a range products called just. 100% natural and packaged in recycled and biodegradable materials, each was an alternative to a mass-produced product, free from plastic containers. Made available at produce markets, just reminded people that they were already buying many of the ingredients they need to live more sustainably. A dedicated microsite also housed a series of simple and light-hearted ‘how-to’ videos to show how easy it is to use the products while promoting WWF’s core aim of creating a world where humanity and nature live in harmony”

By Kristina de Verdier on 17 June, 2015 In fruit, Innovation, Inspiration, Sustainability Information

 GoGo Squeez, 100 percent fruit no sugar added in a squeeze pouch. For kids on-the-go. The package was originally designed for NASA astronauts. The value is a non-spillage package, you just squeeze out the content through the in-built straw. The first product they put in the package was what they called “no-mess-applesauce”.

By Kristina de Verdier on 2 November, 2009 In Beverages, Design, fruit, gogo squeez, innovation, NASA, natural, packaging, pouch, smart, space