The INNÉ’s fragrance concept, designed by Thitipol Chaimattayompol. A concept which ties nicely to our earlier post about Touching Realities. Touch is one of the most important sensory modality in driving consumer behavior. The increasing lack of texture in people’s lives makes experiences become one-dimensional. So now, smart brands have be focusing more on how their products feel! By elevating the details and integrating elements of tactility, companies will consequently need to have a clear strategy on the tactile components of their brand.

“The INNÉ brand conveys a simple daylight lifestyle, while the bottle has the more complex design that links to sophisticated personality. The outer character looks simple as an ordinary individual, after touching and experiencing with the fragrance scent will evoke the inner personality to become more sensitive. The beauty is in detail of senses. The intricate texture on the bottle evokes the new personality which more complicated. The design has incorporated the touch sensation on the bottle’s surface.”

By Kristina de Verdier on 21 March, 2018 In bottle, Design, perfume

“Less  is  future”  is  the  slogan  with  which  Malko  talks  to  the  world:  the fight  against  waste is  one  of  the  challenges  of  the  third  millennium.  It  must  be  won  by  changing daily habits. Malko  is an  Italian  product  design  brand  that  was  born  to  inspire  an  eco-­friendly  lifestyle.  Its  mission  is  the  reduction  of  the  disposable  plastic  bottles  use  through  the  new design  of  the  Malko  Bottle. The  bottle is made from stainless  steel, keeping  your  drinks  cold  for  24  hours  and  warm  for  12  hours.  Hygienic,  leak proof,  taste  and  odour  free.

By Kristina de Verdier on 5 June, 2017 In bottle, italy, milan, packaging, reusable, sustainable

London entrepreneur Joe Revell of startup Garçon Wines has designed a plastic Bordeaux-style bottle that’s flattened like a flask so it can fit through an English letterbox for easy delivery to consumers. Garçon Wine club is a subscription service, offering people who want to try different types of wine, convenient home-delivery. Using a heavy duty, glass-like plastic, Garçon Wine club bottles are thinner and longer than a typically-shaped bottle yet contain the same amount of wine. Packaged in special boxes, the bottles are specially designed to handle the stresses of traveling through the post and arriving inside the home unbroken. Club members can choose from a variety of subscriptions. The options currently available are daily, weekly or bi-weekly deliveries.

By Kristina de Verdier on 12 January, 2017 In bottle, flat, home delivery, packaging, postbox, wine

Are we ready to change our habits, and reuse one really good bottle, instead of throwing away tons of plastic? The Chilly’s Bottle is a reusable bottle that can keep your water ice cold for up to 24 hours. Chilly’s mission is to accelerate the adoption and everyday use of reusable products. They aim to do this through “creating products with the perfect balance of distinctive style and unrivalled performance.”

By Kristina de Verdier on 6 December, 2016 In bottle, Design, packaging, reuse, sustainable, water

As earlier reported here on Ambalaj, Carlsberg are developing the world’s first fully bio-degradable and bio-based beer bottle. The new bottles will be made from a bio-based green fibre material, made from wood fibres, developed in participation with EcoXpac. The bottles are thicker but lighter than plastic alternatives. They can be manufactured into any design and size, and the trees that will be used are to be replanted at the same rate that they are harvested.

“The bottle has been created with input from some of the leading packaging specialists in the world, who are very excited to participate in the project. Though we still have technical challenges to overcome, we’re on track on the project,” says Håkon Langen, Packaging Innovation Director.

The company have stepped up by creating the ‘Carlsberg Circular Community’ to rethink design, production and packaging for the brand. Carlsberg’s Sustainability Director, Simon Hoffmeyer Boas says that “To Carlsberg, sustainability or CSR is business, it’s not something that’s detached.”

Source: Bio Based World News

By Kristina de Verdier on 18 October, 2016 In beer, biobased, bottle, fiber, packaging, sustainable

Daniel Noah Sheikh, currently based in Berlin, has been spending two years creating his own lager label, Noam. Collaborating with one of the world’s most innovative brewing laboratories, Noam brings the values behind traditional bavarian craftsmanship into the 21st century. Thereby defining a new benchmark for the art of contemporary beers, positioning the beer next to champagne bottles.

The packaging design and brand identity is created by Acne, Stockholm. Their mission was to redefine the beer category with a product that lives within a sophisticated context. They created a utilitarian bottle silhouette with a ’upright pillar’ looking embossing. Giving associations with european decadence and yet post-modern values. The bottle is manufactured in Italy, and labels applied by hand.

Noam is a light, refreshing lager beer with a distinguished mild taste. It is characterised by the floral and savoury flavours of the delicate “smaragd” hop, fused with a signature herbal base note. This lager is composed of the finest ingredients, locally sourced from the valleys of hallertau, the world’s most precious hop-growing region.

By Kristina de Verdier on 20 April, 2016 In beer, bottle, Design, Glass, packaging

“Coca-Cola unveiled the world’s first PET plastic bottle made entirely from plant materials at the World Expo in Milan, Italy. PlantBottle packaging™ uses patented technology that converts natural sugars found in plants into the ingredients for making fully recyclable PET plastic bottles. The packaging looks, functions and recycles like traditional PET but has a lighter footprint on the planet and its resources. “Today is a pioneering milestone within our company’s portfolio,” said Nancy Quan, Global Research and Development Officer. “Our vision was to maximize game-changing technology, using responsibly sourced plant-based materials to create the globe’s first fully recyclable PET plastic bottle made entirely from renewable materials. We are delighted to unveil the first bottles at World Expo – a world-class exhibition where sustainable innovation is celebrated.”

By Kristina de Verdier on 29 June, 2015 In Beverages, bottle, renewable, Sustainability Information

Carlsberg plans to develop the world’s first fully bio-degradable and bio-based beer bottle. Made from impulse-dried wood fibers, the “Green Fiber Bottle” is a groundbreaking innovation and currently under development in a partnership between Carlsberg Group and partners ecoXpac, Technical University of Denmark and Innovation Fund Denmark. The project commenced in January 2015 and it is expected to take three years to develop the final product.

This is the first prototype of their bio-degradable bottle. Still looking and feeling very different from what the final product will be, the prototype does give an idea of what the future of beer bottles could be.

By Kristina de Verdier on 15 June, 2015 In beer, Biodegradable, bottle, Innovation

Designed by No Picnic in cooperation with The Brand Union. And nominated to the German Design Award 2015. “The original ABSOLUT bottle was inspired by a Swedish apothecary bottle, now one of the most recognizable bottles in the world and the most portrayed in art. Retaining this iconic silhouette, ABSOLUT CRAFT reflects the brand’s heritage by featuring the alchemic symbol for distillation. The color coating is inspired by 17th century apothecary jars and protects natural ingredients.”

By Kristina de Verdier on 13 August, 2014 In absolut, Alcohol, Beverages, bottle, craft, Design, Glass, packaging

Danone Waters France launches la Goutte, 20 cl of evian that you can drink on the go by bying it directly from delivery tricycles or from unique places such as prestigious boutiques, spas, luxury resorts…

By Kristina de Verdier on 11 May, 2014 In bottle, danone, evian, water

“Packaging and identity for Norwegian Ambassadør, a premium vodka for the russian market. The design is based on the geometry of the cross within the norwegian flag. The use of “Ø” in the name is a nod to the norwergian language and thus gives the brand a unique flair. Finalist in ‘Packaging Alcoholic Drinks’ category at European Design Awards 2013.”

By Kristina de Verdier on 25 April, 2014 In Alcohol, bottle, Brand Identity, glass

Gazpacho Andaluz by Come Home is a very nice food concept, with a beautiful retail packaging solution.

By Kristina de Verdier on 30 December, 2013 In bottle, Food, glass, Paper, Secondary Package, Soup

 A bottle of conventional milk served in a festive cava bottle. By Örange BCN

By Kristina de Verdier on 30 December, 2013 In Beverages, bottle, glass, milk

Åremjölk – Daily fresh milk from grass-fed cows. The milk is low pasteurized at a local dairy and delivered to the retailer ICA Åre, where it’s sold for 20 SEK/litre. The Customers fill their own bottle, 2dl or 1 L, from a dispenser machine. The milk comes from cows fed 70% with grass, instead of concentrate which usually is the main feed. Grass milk is healthier and also more costly for the farmer, because the cows can only produce half the amount of milk. Apparently the milk tastes delicious and it’s now up to the Åre Customers to decide if the “Grass milk” is here to stay!

By Kristina de Verdier on 17 December, 2013 In beverage, Beverages, bottle, dairy, dispenser, in store, local, milk, Store Concepts

Designed by Chad Michael from New York. “In early 2013, I was contacted by the Trautwein Distillery Company to help them develop their new brand “Migrant”.
They’re a German based company who wanted to develop a brand concept on their late grandfather, Ken Trautwein, 1930’s immigration passport. The whiskey is made unique by using scottish blends from their next door neighbor in Speyside which are then aged in American Oak all the while being distilled in Germany. Truly a multi-cultural experience.”

By Kristina de Verdier on 12 December, 2013 In Alcohol, bottle, germany, glass, packaging, whiskey