“Coca-Cola unveiled the world’s first PET plastic bottle made entirely from plant materials at the World Expo in Milan, Italy. PlantBottle packaging™ uses patented technology that converts natural sugars found in plants into the ingredients for making fully recyclable PET plastic bottles. The packaging looks, functions and recycles like traditional PET but has a lighter footprint on the planet and its resources. “Today is a pioneering milestone within our company’s portfolio,” said Nancy Quan, Global Research and Development Officer. “Our vision was to maximize game-changing technology, using responsibly sourced plant-based materials to create the globe’s first fully recyclable PET plastic bottle made entirely from renewable materials. We are delighted to unveil the first bottles at World Expo – a world-class exhibition where sustainable innovation is celebrated.”

By Kristina de Verdier on 29 June, 2015 In Beverages, bottle, renewable, Sustainability Information

Nature Addicts was created in 2009 by Bertrand Jacoberger, a food fanatic, and a nature addict. This package was created based on the concept ‘pure fruit’. The pouch contains a pure blended fruit, and the design was created from the idea that ‘one picture says more than a thousand words’. It had to express immediately what the product is a pure fruit, just that! Designed by Logic. Via The Dieline

By Kristina de Verdier on 7 May, 2015 In Beverages, Fruit drinks, Plastic, pouch

Designed by Peter Schmidt Group. “Tea drinkers are individuals of strong character, people who like to indulge in a moment of deceleration in their daily lives, and this is the target group of Teahouse Exclusive’s “Everyday Line”. The packaging is of a bronze, shimmering quality and adorned with loosely drawn images of different cups and teapots, while thanks to a bold, colour coding approach, each tea variety immediately catches the eye. The typography has also been 100% handpicked, just like the teas themselves, with individual writing styles that promote their originality. This is as personal as it gets.”

By Kristina de Verdier on 20 March, 2015 In Beverages, Paper, tea, Typography

Kohana before the rebrand

Designed by Helm’s Workshop. “Kohana’s coffee is exceptional, but their brand identity was dated, out of sync with their values and missing the mark with contemporary coffee culture. With the brand poised to enter the national market and launch a new product line, it was a perfect moment to shun evolution in favor of revolution. We proposed a bold transition from a dated packaging system to an identity focused on the islands that inspired the brand, its values and the ritual of enjoying a cup of coffee. To help, we invited artist Abi Daniel to capture the beauty and energy of the coffee plant. The result is a striking package that not only conveys a sense of Hawaii, but translates to just about anywhere people enjoy a moment of reflection.

Kohana is the small, white Hawaiian flower that heralds the arrival of the coffee cherry. It signals the promise of coffee to come, and the beginning of an extraordinary experience. It’s a strong symbol for the brand, but it wasn’t being leveraged in a way that resonated with consumers. Our solution was to let the flower speak for itself. Rather than just telling consumers that the coffee is organic and natural, we would show them— letting the inherent beauty of the coffee plant tell the story in an honest, pure way.”

By Kristina de Verdier on 30 January, 2015 In Beverages, Brand Identity, Coffee

Frida Wannerberger, freelance illustrator and graduate of Central Saint Martins, created this very nice one! For Tetra Pak Japan.

By Kristina de Verdier on 30 January, 2015 In Beverages, carton, Health, illustration

Pang Pang brewery is launching a golden beer. The Stockholm based brewery Pang Pang is one of the most experimental beer brands in Sweden, and as Christmas is approaching they are launching a very unique one – brewed with gold leaf. The gold leaves are added in the end of the process and is clearly visible through the bottle. It creates like a golden snow globe. The beer contains 7,9% alcohol, symbolic since gold has number 79 in the periodic table. The beer is called “Yellow snow” and comes in 1900 bottles – bottles with a champagne-like style.

By Kristina de Verdier on 24 November, 2014 In Alcohol, beer, Beverages, christmas

Froosh, now in paper packaging, Cartocan. Froosh, an independent swedish company with offices in stockholm, copenhagen, helsinki and oslo. They have been revolutionising the beverage shelf with their intriguing and controversial messages on the packages. “Our business is fruit: we don’t do anything else. our froosh products are designed to give consumers in the nordic countries a convenient, delicious and healthy way to get more fruit into their diet and make it a little easier to live a healthy life.” Designed by Pearlfisher.

By Kristina de Verdier on 31 October, 2014 In Beverages, Fruit drinks, Paper

“Tetra Pak launches the industry’s first beverage carton made entirely from plant based, renewable packaging materials. The new Tetra Rex® carton will be the first in the market to have bio-based low-density polyethylene (LDPE) films and bio-based high-density polyethylene (HDPE) caps, both derived from sugar cane, in addition to Forest Stewardship Council (FSC ™) certified paperboard.​” Go Tetra Pak!

By Kristina de Verdier on 20 October, 2014 In Beverages, dairy, innovation, milk, renewable, Sustainability Information

Vessyl – Packaging designed for people’s different needs, by Fuseproject “Have you heard that you should drink 8 glasses of water per day? Well, it’s not that simple. Truth is… we all have different hydration needs. Your Vessyl estimates, tracks and displays your real-time hydration needs. Your level rises and declines based on a variety of factors. Vessyl automatically knows and tracks everything you drink (calories, caffeine, fats, sugars, etc). So whether you want to lose weight, build muscle, regulate caffeine, or stay hydrated, Vessyl helps you keep track of what matters to you. Your Vessyl connects to iOS and Android mobile devices. So all of your nutrient data gets updated to your mobile device.”

By Kristina de Verdier on 11 October, 2014 In Beverages, Innovation

Designed by No Picnic in cooperation with The Brand Union. And nominated to the German Design Award 2015. “The original ABSOLUT bottle was inspired by a Swedish apothecary bottle, now one of the most recognizable bottles in the world and the most portrayed in art. Retaining this iconic silhouette, ABSOLUT CRAFT reflects the brand’s heritage by featuring the alchemic symbol for distillation. The color coating is inspired by 17th century apothecary jars and protects natural ingredients.”

By Kristina de Verdier on 13 August, 2014 In absolut, Alcohol, Beverages, bottle, craft, Design, Glass, packaging

“‘Sechzisch Vierzisch’ takes the classic ‘Persching’ drink from Germany’s Rheinhessen region and turns it into a hip and lovingly crafted mixed wine beverage. To folks in Mainz, the name on the bottle says it all: a blend of sixty (sechzisch) percent rosé wine and forty (vierzisch) percent orange soda produces a peach-hued drink (hence the Rhenish Hessian name “Persching”) that is served, oddly enough, in a beer bottle. Those are the dry facts.

The legend goes like this: once upon a time, 200 years ago, a clumsy winemaker’s wife named Lotte had a bike accident, and the oranges she was carrying fell into a wine trough. Unaware of what had happened, her husband, Henry, stomped the grapes as usual and marveled at the strange orange color. Once Lotte had explained the mishap and Henry knew he didn’t want his harvest to go to waste, he proceeded to further process the pulpy mix into wine…. That’s Sechzisch Vierzisch’s own anecdote about the company’s creation.” Via Sturm und Drang

By Kristina de Verdier on 1 July, 2014 In Alcohol, Beverages, innovation, Soft drink

“Pressed Juicery was born out of the idea that in order to find fulfillment and balance each day, modern people need to be armed with a fresh set of tools that are simple, convenient, and tailored to their hectic schedules. We believe that everyone is entitled to live their best lives, but in order for this to happen, we need to get back to our roots. While the benefits of juicing are endless, we aim to cut through the confusion and condescension of so many health trends and get to the point: Our bodies require vital nutrients to function at their optimal levels.”

By Kristina de Verdier on 29 June, 2014 In Beverages, Health, juice, Plastic

Swedish Kombucha is a small microbrewery in Stockholm – which started its business during spring, 2011. “We started drinking Kombucha during our college years in early 2000’s in New York where it is a common and popular health drink. We missed our daily bottled of “Booch” back in Sweden and started brewing our own.”

Health should be simple. Kombucha is tea created by a fermentation process that has vitamins, good bacteria and antioxidants. All we have done is to put it in a pretty bottle for you. Kombucha is a carbonated health drink based on organic tea and contains living bacteria/yeast culture, B-vitamins, antioxidants, organic acidsand enzymes. It’s a fizzy and refreshing thirst quencher – a great alternative to Vitamin Water and energy drinks.

By Kristina de Verdier on 22 June, 2014 In Beverages, Health

Designed by Anagrama. “Jugen is a brand specializing in health foods and speciality juices that are made from all-natural ingredients. Jugen’s products are created with the purpose to cleanse, heal, and detoxify the body. Their design proposal took inspiration from ancient herbal medicine bottles. Anagrama added modules to provide a look that is clean and modern. For the interior design Anagrama created a space that is a mix between a bar and an apothecary shop. The lighting is mostly natural light from the sun and combined with the lush vegetation. The lab equipment flasks and the diverse books create a natural, warm, and inclusive space.”

By Kristina de Verdier on 21 June, 2014 In Beverages, Health, juice

A new herbal bag made for Starbucks‘ Brezza Blend, by Starbucks

“The design’s geometric patterning is an interpretation of the sun’s rays and the heat of summer, also taking inspiration from textile patterns found in coffee-growing origins. We arranged blocks of color to suggest a mountainous coffee landscape, through which the sun’s rays shine. The bright color palette evokes the excitement and energy of spring and early summer and some of the ‘golden’ flavors of the coffee.” Via The Dieline

By Kristina de Verdier on 13 June, 2014 In Beverages, Coffee