Oat-based products have emerged as one of the most popular and disruptive trends on the market. At the forefront of this trend is Yosa, a brand that’s harnessed the oaty goodness and power of oats for the last 20 years. Recently acquired by one of the largest corporations in the Finnish food and drink industry, Fazer approached Pearlfisher to refresh Yosa’s expression and make it stand out in what is becoming a crowded space.

“Our design counteracts the cold cues of the category and celebrates the greatness and deliciousness of Fazer Yosa products. Illustrating Yosa as a plant, the Y logo signifies where everything related to the brand flourishes from whilst the strapline – We Know Oats – reinforces the brand’s heritage and expertise. Embodying both its pioneering spirit and rich heritage we focused the Fazer Yosa brand story on the bigger potential oats have as part of a healthy lifestyle.”

By Kristina de Verdier on 26 February, 2019 In beverage, brand, Design, fazer, Food, packaging, pearlfisher, yosa

Coconut Water by Australian Raw C. One of Australia’s leading authorities on healthy cooking and lifestyle, Pete Evans, is part-owner of the company. Designed by Saltree.

“Raw C first approached Saltree to develop a Path-to-Market Retail Strategy to aquire distribution within major Australian supermarkets. In a highly competitive market, it was agreed that to succeed, we needed to rebuild the Raw C brand from the ground up.

Intensive research was conducted along with a indepth master Brand Planning Program to ensure that the new brand cut through the competitive set.

Raw C doesn’t just bottle any coconut water and we don’t just slap a logo on a pack and call it a brand.

From the hand-painted typography, brandmark and illustrations to the retail packaging design, website and marketing collateral, every touchpoint of Raw C’s rebrand was carefully crafted and in direct alignment to the brand’s philosophy of Accept No Compromise.

Since relaunching, Raw C has has exprienced 20% growth in total sales and is now stocked in major Australian and international retailer outlets.”

By Kristina de Verdier on 30 March, 2016 In beverage, coconut water, Health, packaging

Åremjölk – Daily fresh milk from grass-fed cows. The milk is low pasteurized at a local dairy and delivered to the retailer ICA Åre, where it’s sold for 20 SEK/litre. The Customers fill their own bottle, 2dl or 1 L, from a dispenser machine. The milk comes from cows fed 70% with grass, instead of concentrate which usually is the main feed. Grass milk is healthier and also more costly for the farmer, because the cows can only produce half the amount of milk. Apparently the milk tastes delicious and it’s now up to the Åre Customers to decide if the “Grass milk” is here to stay!

By Kristina de Verdier on 17 December, 2013 In beverage, Beverages, bottle, dairy, dispenser, in store, local, milk, Store Concepts

Bloody Mary mix from Stu’s Kitchen. Created by a former bartender Stu Waters, and bloody marys were his specialty. In an interview in Cool Hunting Stu Waters explains “I removed the tomato juice which allowed to avoid preservatives and make it really unique. I wanted to create something that tasted like it came straight from the best bartender—all people have to add is the fresh tomato juice and vodka.” Packed in a premium-looking bottle shaped like the traditional farmacy bottle. Simplistic design where brand and content is in focus.

By Kristina de Verdier on 15 April, 2013 In Alcohol, beverage, Beverages, bloody mary, Branding, Design, drink, graphic design, packaging