As earlier reported here on Ambalaj, Carlsberg are developing the world’s first fully bio-degradable and bio-based beer bottle. The new bottles will be made from a bio-based green fibre material, made from wood fibres, developed in participation with EcoXpac. The bottles are thicker but lighter than plastic alternatives. They can be manufactured into any design and size, and the trees that will be used are to be replanted at the same rate that they are harvested.

“The bottle has been created with input from some of the leading packaging specialists in the world, who are very excited to participate in the project. Though we still have technical challenges to overcome, we’re on track on the project,” says Håkon Langen, Packaging Innovation Director.

The company have stepped up by creating the ‘Carlsberg Circular Community’ to rethink design, production and packaging for the brand. Carlsberg’s Sustainability Director, Simon Hoffmeyer Boas says that “To Carlsberg, sustainability or CSR is business, it’s not something that’s detached.”

Source: Bio Based World News

By Kristina de Verdier on 18 October, 2016 In beer, biobased, bottle, fiber, packaging, sustainable

Daniel Noah Sheikh, currently based in Berlin, has been spending two years creating his own lager label, Noam. Collaborating with one of the world’s most innovative brewing laboratories, Noam brings the values behind traditional bavarian craftsmanship into the 21st century. Thereby defining a new benchmark for the art of contemporary beers, positioning the beer next to champagne bottles.

The packaging design and brand identity is created by Acne, Stockholm. Their mission was to redefine the beer category with a product that lives within a sophisticated context. They created a utilitarian bottle silhouette with a ’upright pillar’ looking embossing. Giving associations with european decadence and yet post-modern values. The bottle is manufactured in Italy, and labels applied by hand.

Noam is a light, refreshing lager beer with a distinguished mild taste. It is characterised by the floral and savoury flavours of the delicate “smaragd” hop, fused with a signature herbal base note. This lager is composed of the finest ingredients, locally sourced from the valleys of hallertau, the world’s most precious hop-growing region.

By Kristina de Verdier on 20 April, 2016 In beer, bottle, Design, Glass, packaging

Lululemon is creating a craft beer. The yoga pants maker has revealed a new brew called Curiosity Lager. The company collaborated with Stanley Park Brewing to create the limited-release lager. It is the official beer of SeaWheeze, a half-marathon and festival that blends music, running and yoga held in Vancouver in August. The lager features chinook and lemon drop hops. It will be available in B.C. and Alberta into the fall. The company has been posting playful comments online, calling the beer “a refreshing reward for the end of a sweat session,” and “beer, it’s the new yoga pant.” Via Global News.

By Kristina de Verdier on 7 September, 2015 In beer, can, craft, Design, Health, packaging, yoga

Carlsberg plans to develop the world’s first fully bio-degradable and bio-based beer bottle. Made from impulse-dried wood fibers, the “Green Fiber Bottle” is a groundbreaking innovation and currently under development in a partnership between Carlsberg Group and partners ecoXpac, Technical University of Denmark and Innovation Fund Denmark. The project commenced in January 2015 and it is expected to take three years to develop the final product.

This is the first prototype of their bio-degradable bottle. Still looking and feeling very different from what the final product will be, the prototype does give an idea of what the future of beer bottles could be.

By Kristina de Verdier on 15 June, 2015 In beer, Biodegradable, bottle, Innovation

Pang Pang brewery is launching a golden beer. The Stockholm based brewery Pang Pang is one of the most experimental beer brands in Sweden, and as Christmas is approaching they are launching a very unique one – brewed with gold leaf. The gold leaves are added in the end of the process and is clearly visible through the bottle. It creates like a golden snow globe. The beer contains 7,9% alcohol, symbolic since gold has number 79 in the periodic table. The beer is called “Yellow snow” and comes in 1900 bottles – bottles with a champagne-like style.

By Kristina de Verdier on 24 November, 2014 In Alcohol, beer, Beverages, christmas

“Do we need more beer? Well, yeah. Especially if it’s really great beer! That’s what impressed us, Geneva Lake’s attention to detail. Superior ingredients, meticulous brewing conditions yielding unparalleled results. One taste and we knew, this was the real deal. Geneva Lake founded their family brewery in the heart of big beer country. A gutsy stand not for the faint-hearted indeed.”

“Alchemy committed to rebrand this amazing beer in an authentic way, truly worthy of a world-class micro-brew poised to conquer the world — one sip at a time. Water, hops and grain? Meet glass, ink and crimped metal! We strategically specified 24oz. amber bottles and growlers forged with tactile ink-on-glass packaging to convey bold, honest, hand-crafted flavor with attention to detail just like the beer inside. Wisconsin’s finest.” Designed by Alchemy LTD and photography by Andrews Braddy.

By Kristina de Verdier on 3 May, 2013 In beer, Beverages, Design, geneva lake, glass, packaging

” For our final project in Persuasive Graphics, we had to create a drink company. Me and my group of 4 others (James Utley, Keith Jernigan, Aubrie Barrnett and Zack Gulliani) decided on Ipswich Brewing Co. We got a lot of inspiration from football emblems that are used on jerseys across the pond and vintage looking type. This project consisted of package design, screen printing and branding the company. ” See more here

By Kristina de Verdier on 5 March, 2012 In beer, Beverages, concept, Design, drink packaging, package, packaging, root beer, student, Student Work

Corn Beer Package designed by Gabriel Germain. Via Packaging UQAM

By Kristina de Verdier on 15 November, 2011 In beer, Beverages, bottle, corn beer, Design, Distribution, glass, multipack, Paper, Secondary Package

Brewers & Union Craft Beer Kreechr in limited edition (600 cases) especially for PUMA when they entered the 2011 Volvo Ocean Race. Via Oh Beautiful Beer

By Kristina de Verdier on 8 November, 2011 In beer, Beverages, bottle, Design, glass, package, packaging, Puma

More Russia – Tomatdesign designed this limited edition beer with participation of famous French wine-maker Jean Claude. Via The Dieline

By Kristina de Verdier on 2 October, 2011 In beer, Beverages, bottle, glass, jean claude, package design, tomatdesign

Secondary package designed  for the Swiss brewery LägereBräu. Made by Oliver Wehn, Thomas Lehner and Jacob Kadrmas. 

“The print substrate is a cartonboard named Frövi Carry that is commonly used for packaging solutions like this one. We decided to turn the coated white side to the inside to reveal the original material through the untreated brown side of the carton sheet. The box is printed in three colors: yellow (a special spot color mixed for the brewery), an opaque white as first coat printed under the yellow and finally black for the texts. The printing plates for the texts can be varied to define the particular sort of beer the box is made for. A matt varnish is printed nearly all over the box with just the corona left open to achieve its unobtrusive and subtle appearance. Laterally information about the producer is placed. On one side there is a short text on the brand «LägereBräu» itself. On the opposite side a short description provides further information on the particular sort of beer. If you open the box at the perforation it reveals the inner coated surface of the cardboard. We printed the entire inside with the yellow spot color to support the idea of the box being just a physical container that on its opening discloses all the ideas and values connected to the brand and it’s product.”

By Kristina de Verdier on 13 April, 2011 In beer, Beverages, Distribution, lägerebräu, Paper, Secondary Package

Blend It from Israel made branding and design for the Golan Brewery. In the first picture you see a clever secondary package which looks like they made of one piece cardboard. Here is the story about the project “The Golan Brewery was launched as a joint venture by the Ohayon family and the Golan Heights Winery. Located in Katzrin, the brewery produces beer of an international caliber. In our search for a design concept, we engaged in a dialogue between the local and the sophisticated, the masculine and the liberated, and the rugged and the cultured.”

By Kristina de Verdier on 3 December, 2010 In beer, Cardboard, Distribution, Paper, secondary, Secondary Package