Burger King ‘Real Meals’

Burger King comes after McDonald’s ‘Happy Meal’ by releasing ‘The Real Meal’. A range of meal boxes that come in various emotions. Because no one is happy all the time.

Burger King has released ‘Real Meals’, a range of meal boxes that come in various emotions and therefore sit in opposition to McDonald’s renowned Happy Meal. The chain is asking diners to order a meal based on their current mood, whether that is Pissed, Blue, Salty, YAAAS or DGAF.Burger King takes aim at McDonald’s with ‘Real Meals’. Burger King is taking creating on one of the most iconic fast-food meals of all time in aide of a good cause. The campaign is part of a collaboration with Mental Health America to coincide with Mental Health Awareness Month. The fast-food chain has even created a new hashtag, #feelyourway, to go along with the campaign that riffs off its regular catch-phrase of ‘have it your way’.

By Kristina de Verdier On 7 May, 2019