Touch is one of the most important sensory modality in driving consumer behavior. The increasing lack of texture in people’s lives makes experiences become one-dimensional.
We have five senses for a reason, together they help us understand and fully experience our surroundings. In the last few decades, the visual experiences have been explored in all possible directions (e.g. VR, AR). At the same time, cognitive neuroscience has made big progresses in the study of the human mind and of the principles that concur to determine our behavior. Touch is one of the most important sensory modality in driving consumer behavior. The increasing lack of texture in people’s lives makes experiences become one-dimensional. So now, smart brands have be focusing more on how their products feel! By elevating the details and integrating elements of tactility, companies will consequently need to have a clear strategy on the tactile components of their brand.
-What are the tactile elements of your product/brand?
-How can you create brand recognition across senses?
-How can you further elevate the details?
Ilse Crawford has collaborated with Bosnian craftspeople to create furniture using a UNESCO-nominated traditional carving technique. The Zanat Touch collection features stippled surfaces created by hand-carving small scoops out of the wood using custom-made metal tools. With its hand-carved surfaces The Touch Collection engages our instinctive impulse to feel something. The collection adds value and contributes both to the sustainable socio-economic development and the preservation of Bosnian cultural heritage in an area devastated by war.