Strategy for Sustainability

“In Strategy for Sustainability Adam Werbach shows us how sustainability moves beyond compliance-oriented “green” initiatives to become a key strategy for achieving both competitive advantage and meaningful change. By integrating a systems perspective into business practice and priorities, Werbach lays out a compelling new model for building core business strategy” Gene Kahn, VP, Global Sustainability Officer,…

Starbuck’s cup recycling program

Starbucks has a goal to develop a comprehensive recyclable cup solution by 2012. Today Starbuck´s cups can only be recycled and composted in some communities – far from all. Therefore they have now initiated a cup-recycling program in cooperation with Global Green USA´s Coalition for Resource Recovery. It´s a pilot to test the collection and recycling of…