Davines Sustainable Strategy

Davines high end hair and skin care products from Parma, Italy. Through a group of guiding principles they aim to create the most environmentally friendly packaging possible. “Less raw material is possible – so as not to burden on natural resources. For example, by using fewer raw materials, we were able to reduce 33.3% the amount of plastic used…

Davines high end hair and skin care products from Parma, Italy. Through a group of guiding principles they aim to create the most environmentally friendly packaging possible.

Less raw material is possible – so as not to burden on natural resources. For example, by using fewer raw materials, we were able to reduce 33.3% the amount of plastic used for litre size bottles of Davines / Essential Haircare. Another strategy consists in simplifying the packaging system. We did this for our Finest Pigments and Authentic Formulas lines, by applying  multi-page labels directly on the packaging avoiding an additional external box. And is the outer package is really necessary?

It comes from suppliers that are close to the packing site To control the pollution generated from transportation. Among close suppliers we favour those certified for renewable source usage, recovery of water or use, for example, FSC paper.

It can be reused The packaging will last longer if it is created with a reusable purpose.  Our “success story” are Davines/Essential Haircare bottles; they are certified food grade packaging and this means that they can be reused even in the freezer and in the microwave. To all these attentions we add a pinch of ingenuity and small technical tricks such as logistical optimisation; Energy savings within the production chain and the selection of biodegradable materials. For instance, all Naturaltech cases are made of compostable paper. Finally we shall not omit to recall that all Davines products are realised with 100% clean Energy produced by the sun, the wind and the water.”

Tesco Virtual Grocery Store

A super cool shopping experience on the go. Tesco Homeplus opened a virtual grocery store in a south korea subway station, where users stop by scanning QR-codes on their smartphones. A large billboard was installed in the station, with images of products from a supermarket. Users scan the code of the products they would like…

A super cool shopping experience on the go. Tesco Homeplus opened a virtual grocery store in a south korea subway station, where users stop by scanning QR-codes on their smartphones. A large billboard was installed in the station, with images of products from a supermarket. Users scan the code of the products they would like to purchase and after payment the products are delivered to your home address. The movie says it all, have a look!

Adidas Environmental Strategy

Adidas Group has a five-year plan to restructure the company’s approach to environmental management along the entire value chain. An important part of the strategy is about Packaging. The adidas Group has been reviewing the material content in shoe boxes for many years. Beginning with the use of soy-based and water-based inks through to 100% recycled cardboards. In…

Adidas Group has a five-year plan to restructure the company’s approach to environmental management along the entire value chain. An important part of the strategy is about Packaging. The adidas Group has been reviewing the material content in shoe boxes for many years. Beginning with the use of soy-based and water-based inks through to 100% recycled cardboards. In 2011, they will review all packaging concepts used throughout their brands and different product groups. They will specify environmental targets for further packaging reduction and optimisation for 2015. Via Dexigner

Strategy for Sustainability

“In Strategy for Sustainability Adam Werbach shows us how sustainability moves beyond compliance-oriented “green” initiatives to become a key strategy for achieving both competitive advantage and meaningful change. By integrating a systems perspective into business practice and priorities, Werbach lays out a compelling new model for building core business strategy” Gene Kahn, VP, Global Sustainability Officer,…

“In Strategy for Sustainability Adam Werbach shows us how sustainability moves beyond compliance-oriented “green” initiatives to become a key strategy for achieving both competitive advantage and meaningful change. By integrating a systems perspective into business practice and priorities, Werbach lays out a compelling new model for building core business strategy” Gene Kahn, VP, Global Sustainability Officer, General Mills Inc.