Insects – the future of food?

“US food start-up Six Foods has developed a brand of crisps called Chirps, which uses beans, rice and cricket flour (made from crushed crickets) in its ingredient mix. The company claims that, compared to a typical bag of potato crisps, Chirps have triple the amount of protein – delivering 7g of protein per portion, the same as…

“US food start-up Six Foods has developed a brand of crisps called Chirps, which uses beans, rice and cricket flour (made from crushed crickets) in its ingredient mix. The company claims that, compared to a typical bag of potato crisps, Chirps have triple the amount of protein – delivering 7g of protein per portion, the same as an egg – as well as half the fat. The crisps, available for pre-order in the US, come in Aged Cheddar, Sea Salt and Hickory BBQ varieties. “The contemporary branding solution helps to make this type of ingredient more palatable to a wider consumer audience,” says Mandy Saven, head of Food, Beverage & Hospitality at Stylus. “This is something you could easily picture on any mainstream supermarket shelf.” At this year’s Food Vision Conference, Chris Cornyn, director of US-based food and drink agency Dine, expressed a similar sentiment. “If you can make insects look like great food, it will make a huge difference [in the minds of consumers]. However, we’re going to have an issue with labelling – you can’t ignore that there is a bug in your food. Via Stylus

By Kristina de Verdier on 14 April, 2015 In , ,

Emily Fruit Crisps

Emily Fruit Crisps, a start-up brand targeted towards a female audience. Designed by Big Fish. “Pack designs for ‘Emily Fruit Crisps’ – ‘all the goodness of fruit with the crunch of a crisp’. The brand was created by Big Fish for AWE Foods, a start-up business based in London. Targeted unapologetically at a female audience, Emily is an exciting, vibrant new…

Emily Fruit Crisps, a start-up brand targeted towards a female audience. Designed by Big Fish. “Pack designs for ‘Emily Fruit Crisps’ – ‘all the goodness of fruit with the crunch of a crisp’. The brand was created by Big Fish for AWE Foods, a start-up business based in London. Targeted unapologetically at a female audience, Emily is an exciting, vibrant new entry into the ‘better for you’ snack market.”

By Kristina de Verdier on 21 June, 2014 In ,