Let me introduce a new talent on the design scene. Daniela Cardona, born and raised in Bogota, Colombia. She has designed these dental care products for Crest. Daniela moved to Pasadena, California in 2012 to pursue her dream of becoming a product designer. She is currently living in Los Angeles, CA after completing her B.S in Product Design at ArtCenter College of Design.
“The dental care industry has a wide range of products that satisfy all kinds of needs related to hygiene and health. The stores are saturated with colorful packaging competing to get every customer’s attention. The challenge was to re-design the current packaging system for Crest in order to help them grow their market share and have a consistent image throughout their product lines that will ideally transform the dental care industry. The re-branding of Crest has a clear and more relevant look. The graphics were designed to satisfy the brand’s needs, but most importantly the customer’s needs, so that when they go to the store to buy the products there is an evident simplicity. The new Crest is essential in providing attention and care to achieve the ultimate confident smile.”