Änglamark vs. I love Eco

I have been in Sweden this week. The two most important grocery stores, Ica and Coop has one ecological collection each under their own trade marks. During last spring Ica launched “I love Eco” and by looking on the shelves it seems like it’s growing big. Identity works is the design strategists behind the collection and they just got rewarded for…

By Kristina de Verdier On 19 October, 2008 In , , 1 comment