Wheat is wheat is wheat

  Milk by apple. Flour by Prada. Coffee by Cartier. Peddy Mergui, owner of a brand firm, and a senior professor of design at the Holon Institute of Technology, has made an interesting exhibition called Wheat is Wheat is Wheat. “By infusing the packaging of our most basic commodities with values of prestige and luxury, Wheat is Wheat is…

 

Milk by apple. Flour by Prada. Coffee by Cartier. Peddy Mergui, owner of a brand firm, and a senior professor of design at the Holon Institute of Technology, has made an interesting exhibition called Wheat is Wheat is Wheat. “By infusing the packaging of our most basic commodities with values of prestige and luxury, Wheat is Wheat is Wheat explores the dynamic and often blurred ethical boundaries of design within consumer culture. This exhibition is meant to highlight the challenges a designer faces when tasked with promoting economic interests while remaining true to his or her own moral compass. The various exhibits combine shapes and images from the world of consumption with concepts from the field of consumer ethics. They serve to highlight both the contentious, potentially arbitrary connection that products have to packaging, and the ethically challenging conditions in which designers are asked to operate. Using humorous, yet provocative undertones, Wheat is Wheat is Wheat will leave you with more questions than answers – particularly on your next trip to the supermarket. The exhibits were created as works of art and are the result of the freedom of creative artistic expression.”

By Kristina de Verdier on 9 January, 2015 In , , , ,

Sandro Desii Pasta

Lo Siento, Barcelona based design agency created brand Identity and packaging design for Sandro Desii’s products. “The design focuses on creating an identity system that helps both owner and consumer to locate, catalogue and organize the different products of the firm by their number and color. A family of twenty packs of pasta has been…

Lo Siento, Barcelona based design agency created brand Identity and packaging design for Sandro Desii’s products. “The design focuses on creating an identity system that helps both owner and consumer to locate, catalogue and organize the different products of the firm by their number and color. A family of twenty packs of pasta has been designed.” Via The Dieline

By Kristina de Verdier on 25 April, 2013 In , ,

Paolos – Campione della Cucina

Paolos Campione della Cucina, new product line of pasta and pasta sauces. Designed by talented NINE, based in Stockholm.

Paolos Campione della Cucina, new product line of pasta and pasta sauces. Designed by talented NINE, based in Stockholm.

Martelli Pasta

La pasta dei Martelli, made in Lari near Pisa, Tuscany. Like a true italian family business; only the members of the family work in the pasta factory. Very nice paper packaging with two metallic rivets sealing it.

La pasta dei Martelli, made in Lari near Pisa, Tuscany. Like a true italian family business; only the members of the family work in the pasta factory. Very nice paper packaging with two metallic rivets sealing it.