Seedlip by Pearlfisher

The world’s first distilled non-alcoholic spirit. Inspired by the art of nature, Pearlfisher crafted a design language that reimagines the distillation of natural ingredients, informed by herbal remedies of the 17th century. “In a drinks market saturated by sugary soft drinks and a bevy of alcoholic offerings, Seedlip is the first brand of its kind…

The world’s first distilled non-alcoholic spirit. Inspired by the art of nature, Pearlfisher crafted a design language that reimagines the distillation of natural ingredients, informed by herbal remedies of the 17th century.

“In a drinks market saturated by sugary soft drinks and a bevy of alcoholic offerings, Seedlip is the first brand of its kind – a sophisticated and craft driven spirit that is also non-alcoholic. Pearlfisher Design brought the revolutionary new brand to life by combining process and ingredients in an illustrative way. Utilizing an artful arrangement of Seedlip’s own botanicals, a distinct monogram and copper detailing, Pearlfisher has infused Seedlip with layers of discovery, ensuring that the brand will become a covetable bar essential for both bartenders and adults who’d prefer a non-alcoholic option.

Rescued Fruits

Too much fruit is thrown away today. In cooperation with fruit importers, traders and farmers, Rescued Fruits takes care of the fruit which is wonderfully good to eat but for various reasons can not be sold. It could be a banana that is yellow instead of green, an apple with a bruise or a pear that is too…

rescued fruit packaging design food innovation 1

Too much fruit is thrown away today. In cooperation with fruit importers, traders and farmers, Rescued Fruits takes care of the fruit which is wonderfully good to eat but for various reasons can not be sold. It could be a banana that is yellow instead of green, an apple with a bruise or a pear that is too small. Rescued Fruit refines the fruit and make something really good with it, like marmalade and juice.

Halo Top Ice cream by Peck & Co.

Designed by Peck & Co. Halo Top is a healthy ice cream with all-natural ingredients. As a sweetener they use organic stevia. Stevia is a plant native to Paraguay that’s been used to sweeten foods and beverages for more than 200 years. Erythritol is another all-natural sweetener. It’s found in things like pears and grapes and has naturally been in…

Designed by Peck & Co. Halo Top is a healthy ice cream with all-natural ingredients. As a sweetener they use organic stevia. Stevia is a plant native to Paraguay that’s been used to sweeten foods and beverages for more than 200 years. Erythritol is another all-natural sweetener. It’s found in things like pears and grapes and has naturally been in our diet for a long time.  It’s a challenge to create something that stands out in the ice cream aisle today. In the natural, ice cream category brands often show a picture of the product or ingredients on the label. Halo Top made it bold and different. Via The Dieline.

By Kristina de Verdier on 27 October, 2015 In ,

Coke Cans with temporary tattoo

Every year, Coca-Cola celebrates Hispanic Heritage Month by recognizing the achievements and contributions of Latinos in the United States. This year’s program focuses on the power of family, culture and community while bringing people together in celebration of their heritage and unique family stories. Based on the insight that Latinos have a particular pride in their family names,…

coke tattoo packaging design
coke tattoo packaging design

Every year, Coca-Cola celebrates Hispanic Heritage Month by recognizing the achievements and contributions of Latinos in the United States. This year’s program focuses on the power of family, culture and community while bringing people together in celebration of their heritage and unique family stories.

Based on the insight that Latinos have a particular pride in their family names, which reflect their history and heritage, the cans feature common family names… in reverse! You peel the sticker off, place it on your person and use the moisture from the can to fix the name onto your skin.

“At Coca-Cola we have been a part of so many of the important moments in Hispanic families’ lives, and we want to continue making new memories with them,” said Lauventria Robinson, vice president, Multicultural Center of Excellence, Coca-ColaNorth America. “During Hispanic Heritage Month, we are celebrating the immense pride Latinos have for their culture and heritage, a pride that translates most significantly into their family names, which they carry with honor and joy.”

Families can also visit Coke’s site to purchase “Share a Coke” bottles personalized with their last names to share that pride with the world.

By Kristina de Verdier on 28 September, 2015 In , ,

Yoga and beer?

Lululemon is creating a craft beer. The yoga pants maker has revealed a new brew called Curiosity Lager. The company collaborated with Stanley Park Brewing to create the limited-release lager. It is the official beer of SeaWheeze, a half-marathon and festival that blends music, running and yoga held in Vancouver in August. The lager features chinook and lemon drop hops. It will be available in B.C. and Alberta…

Curiosity-Lager-yoga beer lululemon packaging design

Lululemon is creating a craft beer. The yoga pants maker has revealed a new brew called Curiosity Lager. The company collaborated with Stanley Park Brewing to create the limited-release lager. It is the official beer of SeaWheeze, a half-marathon and festival that blends music, running and yoga held in Vancouver in August. The lager features chinook and lemon drop hops. It will be available in B.C. and Alberta into the fall. The company has been posting playful comments online, calling the beer “a refreshing reward for the end of a sweat session,” and “beer, it’s the new yoga pant.” Via Global News.

By Kristina de Verdier on 7 September, 2015 In , , , , , ,

Carlsberg Innovative Communication

As many other brands do globally, Carlsberg is shifting their marketing investment, from traditional media to digital and social media channels. They are delivering brand communications where they appear in unexpected contexts. Or as they explain, they want to be present in the right contexts! Carlsberg recently launched a quite unexpected product. Together with the Danish beauty brand…

carlsberg schampoo packaging design 2
carlsberg-shampoo packaging design 1

As many other brands do globally, Carlsberg is shifting their marketing investment, from traditional media to digital and social media channels. They are delivering brand communications where they appear in unexpected contexts. Or as they explain, they want to be present in the right contexts! Carlsberg recently launched a quite unexpected product. Together with the Danish beauty brand Urtegaarden they created Beer Beauty, a range of beauthy products based on beer from Carlsberg. The range includes shampoo, conditioner and body lotion, each product contains at least 0.5 liters of beer. This time it was the ad agency CP + B was behind. It was a way to talk about that beer contains natural ingredients and has many great properties. It gives new energy to the brand and multi-media wrote about the launch around the world. Via Resumé.

By Kristina de Verdier on 6 September, 2015 In , , , ,

Sigg by Brunner Mettler

The industrial designers Thilo Brunner and  Joerg Mettler (Brunner Mettler), were asked to create a thermos-version of the iconic Sigg bottle. In an article in Frame, Brunner explains “It’s a family of sturdy thermoses, they belong to a category of physical products that won’t be replaced by immaterial ones: products used for food and drinks. They look very…

Sigg thilo brunner reusable sustainable packaging design

The industrial designers Thilo Brunner and  Joerg Mettler (Brunner Mettler), were asked to create a thermos-version of the iconic Sigg bottle. In an article in Frame, Brunner explains “It’s a family of sturdy thermoses, they belong to a category of physical products that won’t be replaced by immaterial ones: products used for food and drinks. They look very simple and inconspicuous, despite the high-tech complexity that went into their development. The bottles are democratic in price and readily available. They restrict the overuse of PET bottles.” He explains the design intent: “Because of the iconic design of the original bottle, it was clear from the outset that we wouldn’t be starting with a clean slate. Our job was more about treating the old guy with respect, while giving him a more contemporary appearance. We knew the market demanded a larger opening, and we had to incorporate insulation. The double-walled construction considerably increases the total volume of the bottle, but it holds the same amount of liquid. The goal was to make a sleek form despite the extra volume. To make the shapes as fluid as possible, we used splines to draw the bottles. To get the desired curves and balanced proportions, we constantly changed splines, often fighting for tenths of millimetres to achieve a pleasing overall look.”

Absolut Craft

Designed by No Picnic in cooperation with The Brand Union. And nominated to the German Design Award 2015. “The original ABSOLUT bottle was inspired by a Swedish apothecary bottle, now one of the most recognizable bottles in the world and the most portrayed in art. Retaining this iconic silhouette, ABSOLUT CRAFT reflects the brand’s heritage…

Designed by No Picnic in cooperation with The Brand Union. And nominated to the German Design Award 2015. “The original ABSOLUT bottle was inspired by a Swedish apothecary bottle, now one of the most recognizable bottles in the world and the most portrayed in art. Retaining this iconic silhouette, ABSOLUT CRAFT reflects the brand’s heritage by featuring the alchemic symbol for distillation. The color coating is inspired by 17th century apothecary jars and protects natural ingredients.”

The Chia Pod

The Chia Co has released a range of Chia Pods made of sun-ripened chia seeds, coconut milk and real fruit. Available in vanilla bean cinnamon, mango, blueberry and banana flavours. The Chia Pods are dairy- and gluten-free and provide 100% of the omega-3 RDA. The pods are distributed in plastic packaging where the lid, cup and…

The Chia Co has released a range of Chia Pods made of sun-ripened chia seeds, coconut milk and real fruit. Available in vanilla bean cinnamon, mango, blueberry and banana flavours. The Chia Pods are dairy- and gluten-free and provide 100% of the omega-3 RDA. The pods are distributed in plastic packaging where the lid, cup and spoon are all recyclable and made from 30% recycled content. Via FoodBev.com 

Olivae Olive Oil

Olive oil packaging designed by student Kenny Maicon Barcelos, Brazil. Via Packaging of the World

Olive oil packaging designed by student Kenny Maicon Barcelos, Brazil. Via Packaging of the World

Migrant Whiskey

Designed by Chad Michael from New York. “In early 2013, I was contacted by the Trautwein Distillery Company to help them develop their new brand “Migrant”. They’re a German based company who wanted to develop a brand concept on their late grandfather, Ken Trautwein, 1930’s immigration passport. The whiskey is made unique by using scottish blends…

Designed by Chad Michael from New York. “In early 2013, I was contacted by the Trautwein Distillery Company to help them develop their new brand “Migrant”.
They’re a German based company who wanted to develop a brand concept on their late grandfather, Ken Trautwein, 1930’s immigration passport. The whiskey is made unique by using scottish blends from their next door neighbor in Speyside which are then aged in American Oak all the while being distilled in Germany. Truly a multi-cultural experience.”

By Kristina de Verdier on 12 December, 2013 In , , , , ,

Design Study – Schweppes 230th Anniversary

On their own initiative French Toast have created this cool packaging, as a celebration to iconic Schweppes. “This year, Schweppes celebrates their 230 years. We designed three bottles & cans, as limited edition. This is a design case study and in no way intented to harm any rights nor officially related to this or any other brand.”…

On their own initiative French Toast have created this cool packaging, as a celebration to iconic Schweppes. “This year, Schweppes celebrates their 230 years. We designed three bottles & cans, as limited edition. This is a design case study and in no way intented to harm any rights nor officially related to this or any other brand.”

“French Toast  is a multi-disciplinary interactive agency focused on creating strong artwork & fresh tasting webdesign. After working for various clients & studios as freelance designers, we decided to push our passion to the maximum and create our own agency”

Beijing 8

Brand identity and packaging for a Chinese restaurant, designed by Stockholm based Garbergs Project. Beijing8 is a dumplings & tea restaurant chain for slow fast food with an organic state of mind. The design agency explains the idea as a combination of a simplistic scandinavian and colourful Chinese style. And they have been using clever and cost-efficient  packaging…

Brand identity and packaging for a Chinese restaurant, designed by Stockholm based Garbergs ProjectBeijing8 is a dumplings & tea restaurant chain for slow fast food with an organic state of mind. The design agency explains the idea as a combination of a simplistic scandinavian and colourful Chinese style. And they have been using clever and cost-efficient  packaging solutions.

Christmas Honey by Helt

Christmas edition of the Helt honey, to be ordered online, and you can also find it at the wonderful food market Torvehallerne in Copenhagen. “Helt was founded in 2012 by Anthony Lee, a passionate beekeeper and honey lover. Anthony had moved to Denmark four years earlier, after meeting a Danish girl and dropping everything in England to head over the water…

Christmas edition of the Helt honey, to be ordered online, and you can also find it at the wonderful food market Torvehallerne in Copenhagen. “Helt was founded in 2012 by Anthony Lee, a passionate beekeeper and honey lover. Anthony had moved to Denmark four years earlier, after meeting a Danish girl and dropping everything in England to head over the water to be with her. At the time of moving, there were no jobs for Anthony because he couldn’t speak Danish. So he sat around for a while thinking it over, and eventually decided that beekeeping might be for him. Helt is hand-crafted Danish honey infused with love for bees and nature. That’s what Helt is all about really. Working the precious honey in small batches is the traditional and cosy way to do things.”

Apotekarnes Christmas Soft Drink

Here is the latest addition to the Apotekarnes family, designed by NINE, a design agency based in Stockholm, Sweden. “Apotekarnes is a brand owned by Carlsberg Sweden. For Christmas 2013 Apotekarnes is launching a limited edition of the traditional Swedish Christmas soft drink, julmust, with a secret taste.” Available in grocery stores in Sweden.

Here is the latest addition to the Apotekarnes family, designed by NINE, a design agency based in Stockholm, Sweden. “Apotekarnes is a brand owned by Carlsberg Sweden. For Christmas 2013 Apotekarnes is launching a limited edition of the traditional Swedish Christmas soft drink, julmust, with a secret taste.” Available in grocery stores in Sweden.