Raw C Coconut water by Saltree

Coconut Water by Australian Raw C. One of Australia’s leading authorities on healthy cooking and lifestyle, Pete Evans, is part-owner of the company. Designed by Saltree. “Raw C first approached Saltree to develop a Path-to-Market Retail Strategy to aquire distribution within major Australian supermarkets. In a highly competitive market, it was agreed that to succeed, we needed to…

Coconut Water by Australian Raw C. One of Australia’s leading authorities on healthy cooking and lifestyle, Pete Evans, is part-owner of the company. Designed by Saltree.

“Raw C first approached Saltree to develop a Path-to-Market Retail Strategy to aquire distribution within major Australian supermarkets. In a highly competitive market, it was agreed that to succeed, we needed to rebuild the Raw C brand from the ground up.

Intensive research was conducted along with a indepth master Brand Planning Program to ensure that the new brand cut through the competitive set.

Raw C doesn’t just bottle any coconut water and we don’t just slap a logo on a pack and call it a brand.

From the hand-painted typography, brandmark and illustrations to the retail packaging design, website and marketing collateral, every touchpoint of Raw C’s rebrand was carefully crafted and in direct alignment to the brand’s philosophy of Accept No Compromise.

Since relaunching, Raw C has has exprienced 20% growth in total sales and is now stocked in major Australian and international retailer outlets.”

Circular Economy of Packaging

Sofia Erixson has been digging into the circular economy thinking, and deals with what it means to the world of packaging.

We need to rethink the concept of waste! In the future we are all facing a growing population and increasing pressure on natural resources due to the ever-increasing demand for consumer goods. Therefore we need a more sustainable growth. This creates demands on businesses to use materials more efficiently and it requires major changes, new resource-efficient business models and an economy based on a sustainable society.

The answer is Circular Economy; the end goal of what used to be called closed loop recycling – genuinely enabling the renewal of existing resources, rather than continuing the need for new ones.

Packaging plays a positive role in a Circular Economy by optimising resource use, minimising product waste and protecting products through the value chains.

What will the future bring?

1. Sustainable online shopping
Online shopping increases every year. I think we need to create a more sustainable return policy of packaging material. A good example: RePack; Your returnable and reusable packaging. ”Simply return me and I will reward you.” Not only sustainable but also a smart way that also creates deeper customer relationships.

2. Food waste
Each year 1.3 billion tonnes of food, about a third of everything that is produced, is wasted. That means that 30% of the world’s agricultural land area is used to produce food that will be wasted. To reduce waste a Swedish company called Allwin take care of the leftovers from the food stores in Sweden and give it to people in need.

3. Sharing economy & Collaborative consumption
Sharing economy have become increasingly popular in the past couple of The power of the internet, together with social media exchange platforms are rapidly transforming industries by collaborative consumption. It has made it possible for people to rent and sell assets and transportation services through Uber and Airbnb, that were previously virtually unmarketable. Now you can also Airdine; make your home a restaurant, or book a transportation through Farwell; that match your request and at the same time decrease the empty space in the containers.

4. Recycling 2.0
Innovation in recycling technology is rapidly evolving and enabling production of high-quality products with great sustainability performance. For example, Starbucks is aiming to turn its waste coffee grounds and food into everyday products by using bacteria which can then be used in for an example bio-plastics and medicines.

To make Circular Economy a reality we need to work together. Policymakers and consumers play a central role. Most important to remember is that it is possible to rethink how we make and use things for sustainable business, we make this a reality together!

By Sofia Erixson on 28 February, 2016 In , ,

Franco by Futura

Designed by Futura. Franco is a restaurant located inside an industrial building in the City of Querétaro. The interior design provokes a feeling of being somewhere else completely. “Our branding solution is as clear and direct as the name we proposed (it means “Frank”). We count on the constancy of certain materials and the typographic…

Designed by Futura. Franco is a restaurant located inside an industrial building in the City of Querétaro. The interior design provokes a feeling of being somewhere else completely.

“Our branding solution is as clear and direct as the name we proposed (it means “Frank”). We count on the constancy of certain materials and the typographic treatment, instead of using the wordmark on most of the applications. The location and interior design are clue to the brand’s identity, and in conjunction with the graphic design, we managed to communicate the urban and cosmopolitan spirit of the brand.”

Meon by Beatrice Menis & Anna Johansson

Designed by Beatrice Menis & Anna Johansson. This project was born from a one-day-only creative exercise. The idea was to keep it as creative as possible in a short amount of time; we had to come up with a concept and bring it to live: that’s how Meon was born. What is Meon? It’s a brand for neon…

Designed by Beatrice Menis Anna Johansson. This project was born from a one-day-only creative exercise. The idea was to keep it as creative as possible in a short amount of time; we had to come up with a concept and bring it to live: that’s how Meon was born. What is Meon? It’s a brand for neon colour hair dyes.

Nowadays the market is full of crazy hair dyes, from shocking pink to dreamy turquoise, but the packaging is lacking personality, definitely not reflecting the bold individual buying the product. This is the reason why we’ve decided to turn things around and create Meon, a packaging that would truly reflect the personality of the product inside!

The naming “Meon” derives from neon; we’ve added the “me” in front of it which reflects the personality of the brand and of the consumer. It’s all about crafting your own identity through your own image, so we thought that creating a brand name that would directly talked to consumers was an effective way of communication.

The Meon range comes in four neon colours; acid green, fairy blue, polly pink and hot orange. Each colour comes with an adjective that describes both the colour and the personality of the consumer buying it. The colour personalities are supported by a sentence on the packaging; for example the “Acid Green” colour comes along with the sentence “Stay Wild”. Last but not least the outer packaging warns that this product is “not for cowards” provoking the consumers buying it.

By Kristina de Verdier on 10 November, 2015 In , , ,

Seedlip by Pearlfisher

The world’s first distilled non-alcoholic spirit. Inspired by the art of nature, Pearlfisher crafted a design language that reimagines the distillation of natural ingredients, informed by herbal remedies of the 17th century. “In a drinks market saturated by sugary soft drinks and a bevy of alcoholic offerings, Seedlip is the first brand of its kind…

The world’s first distilled non-alcoholic spirit. Inspired by the art of nature, Pearlfisher crafted a design language that reimagines the distillation of natural ingredients, informed by herbal remedies of the 17th century.

“In a drinks market saturated by sugary soft drinks and a bevy of alcoholic offerings, Seedlip is the first brand of its kind – a sophisticated and craft driven spirit that is also non-alcoholic. Pearlfisher Design brought the revolutionary new brand to life by combining process and ingredients in an illustrative way. Utilizing an artful arrangement of Seedlip’s own botanicals, a distinct monogram and copper detailing, Pearlfisher has infused Seedlip with layers of discovery, ensuring that the brand will become a covetable bar essential for both bartenders and adults who’d prefer a non-alcoholic option.

Rescued Fruits

Too much fruit is thrown away today. In cooperation with fruit importers, traders and farmers, Rescued Fruits takes care of the fruit which is wonderfully good to eat but for various reasons can not be sold. It could be a banana that is yellow instead of green, an apple with a bruise or a pear that is too…

rescued fruit packaging design food innovation 1

Too much fruit is thrown away today. In cooperation with fruit importers, traders and farmers, Rescued Fruits takes care of the fruit which is wonderfully good to eat but for various reasons can not be sold. It could be a banana that is yellow instead of green, an apple with a bruise or a pear that is too small. Rescued Fruit refines the fruit and make something really good with it, like marmalade and juice.

Halo Top Ice cream by Peck & Co.

Designed by Peck & Co. Halo Top is a healthy ice cream with all-natural ingredients. As a sweetener they use organic stevia. Stevia is a plant native to Paraguay that’s been used to sweeten foods and beverages for more than 200 years. Erythritol is another all-natural sweetener. It’s found in things like pears and grapes and has naturally been in…

Designed by Peck & Co. Halo Top is a healthy ice cream with all-natural ingredients. As a sweetener they use organic stevia. Stevia is a plant native to Paraguay that’s been used to sweeten foods and beverages for more than 200 years. Erythritol is another all-natural sweetener. It’s found in things like pears and grapes and has naturally been in our diet for a long time.  It’s a challenge to create something that stands out in the ice cream aisle today. In the natural, ice cream category brands often show a picture of the product or ingredients on the label. Halo Top made it bold and different. Via The Dieline.

By Kristina de Verdier on 27 October, 2015 In ,

Coke Cans with temporary tattoo

Every year, Coca-Cola celebrates Hispanic Heritage Month by recognizing the achievements and contributions of Latinos in the United States. This year’s program focuses on the power of family, culture and community while bringing people together in celebration of their heritage and unique family stories. Based on the insight that Latinos have a particular pride in their family names,…

coke tattoo packaging design
coke tattoo packaging design

Every year, Coca-Cola celebrates Hispanic Heritage Month by recognizing the achievements and contributions of Latinos in the United States. This year’s program focuses on the power of family, culture and community while bringing people together in celebration of their heritage and unique family stories.

Based on the insight that Latinos have a particular pride in their family names, which reflect their history and heritage, the cans feature common family names… in reverse! You peel the sticker off, place it on your person and use the moisture from the can to fix the name onto your skin.

“At Coca-Cola we have been a part of so many of the important moments in Hispanic families’ lives, and we want to continue making new memories with them,” said Lauventria Robinson, vice president, Multicultural Center of Excellence, Coca-ColaNorth America. “During Hispanic Heritage Month, we are celebrating the immense pride Latinos have for their culture and heritage, a pride that translates most significantly into their family names, which they carry with honor and joy.”

Families can also visit Coke’s site to purchase “Share a Coke” bottles personalized with their last names to share that pride with the world.

By Kristina de Verdier on 28 September, 2015 In , ,

Yoga and beer?

Lululemon is creating a craft beer. The yoga pants maker has revealed a new brew called Curiosity Lager. The company collaborated with Stanley Park Brewing to create the limited-release lager. It is the official beer of SeaWheeze, a half-marathon and festival that blends music, running and yoga held in Vancouver in August. The lager features chinook and lemon drop hops. It will be available in B.C. and Alberta…

Curiosity-Lager-yoga beer lululemon packaging design

Lululemon is creating a craft beer. The yoga pants maker has revealed a new brew called Curiosity Lager. The company collaborated with Stanley Park Brewing to create the limited-release lager. It is the official beer of SeaWheeze, a half-marathon and festival that blends music, running and yoga held in Vancouver in August. The lager features chinook and lemon drop hops. It will be available in B.C. and Alberta into the fall. The company has been posting playful comments online, calling the beer “a refreshing reward for the end of a sweat session,” and “beer, it’s the new yoga pant.” Via Global News.

By Kristina de Verdier on 7 September, 2015 In , , , , , ,

Carlsberg Innovative Communication

As many other brands do globally, Carlsberg is shifting their marketing investment, from traditional media to digital and social media channels. They are delivering brand communications where they appear in unexpected contexts. Or as they explain, they want to be present in the right contexts! Carlsberg recently launched a quite unexpected product. Together with the Danish beauty brand…

carlsberg schampoo packaging design 2
carlsberg-shampoo packaging design 1

As many other brands do globally, Carlsberg is shifting their marketing investment, from traditional media to digital and social media channels. They are delivering brand communications where they appear in unexpected contexts. Or as they explain, they want to be present in the right contexts! Carlsberg recently launched a quite unexpected product. Together with the Danish beauty brand Urtegaarden they created Beer Beauty, a range of beauthy products based on beer from Carlsberg. The range includes shampoo, conditioner and body lotion, each product contains at least 0.5 liters of beer. This time it was the ad agency CP + B was behind. It was a way to talk about that beer contains natural ingredients and has many great properties. It gives new energy to the brand and multi-media wrote about the launch around the world. Via Resumé.

By Kristina de Verdier on 6 September, 2015 In , , , ,

Sigg by Brunner Mettler

The industrial designers Thilo Brunner and  Joerg Mettler (Brunner Mettler), were asked to create a thermos-version of the iconic Sigg bottle. In an article in Frame, Brunner explains “It’s a family of sturdy thermoses, they belong to a category of physical products that won’t be replaced by immaterial ones: products used for food and drinks. They look very…

Sigg thilo brunner reusable sustainable packaging design

The industrial designers Thilo Brunner and  Joerg Mettler (Brunner Mettler), were asked to create a thermos-version of the iconic Sigg bottle. In an article in Frame, Brunner explains “It’s a family of sturdy thermoses, they belong to a category of physical products that won’t be replaced by immaterial ones: products used for food and drinks. They look very simple and inconspicuous, despite the high-tech complexity that went into their development. The bottles are democratic in price and readily available. They restrict the overuse of PET bottles.” He explains the design intent: “Because of the iconic design of the original bottle, it was clear from the outset that we wouldn’t be starting with a clean slate. Our job was more about treating the old guy with respect, while giving him a more contemporary appearance. We knew the market demanded a larger opening, and we had to incorporate insulation. The double-walled construction considerably increases the total volume of the bottle, but it holds the same amount of liquid. The goal was to make a sleek form despite the extra volume. To make the shapes as fluid as possible, we used splines to draw the bottles. To get the desired curves and balanced proportions, we constantly changed splines, often fighting for tenths of millimetres to achieve a pleasing overall look.”

Absolut Craft

Designed by No Picnic in cooperation with The Brand Union. And nominated to the German Design Award 2015. “The original ABSOLUT bottle was inspired by a Swedish apothecary bottle, now one of the most recognizable bottles in the world and the most portrayed in art. Retaining this iconic silhouette, ABSOLUT CRAFT reflects the brand’s heritage…

Designed by No Picnic in cooperation with The Brand Union. And nominated to the German Design Award 2015. “The original ABSOLUT bottle was inspired by a Swedish apothecary bottle, now one of the most recognizable bottles in the world and the most portrayed in art. Retaining this iconic silhouette, ABSOLUT CRAFT reflects the brand’s heritage by featuring the alchemic symbol for distillation. The color coating is inspired by 17th century apothecary jars and protects natural ingredients.”

The Chia Pod

The Chia Co has released a range of Chia Pods made of sun-ripened chia seeds, coconut milk and real fruit. Available in vanilla bean cinnamon, mango, blueberry and banana flavours. The Chia Pods are dairy- and gluten-free and provide 100% of the omega-3 RDA. The pods are distributed in plastic packaging where the lid, cup and…

The Chia Co has released a range of Chia Pods made of sun-ripened chia seeds, coconut milk and real fruit. Available in vanilla bean cinnamon, mango, blueberry and banana flavours. The Chia Pods are dairy- and gluten-free and provide 100% of the omega-3 RDA. The pods are distributed in plastic packaging where the lid, cup and spoon are all recyclable and made from 30% recycled content. Via FoodBev.com 

Olivae Olive Oil

Olive oil packaging designed by student Kenny Maicon Barcelos, Brazil. Via Packaging of the World

Olive oil packaging designed by student Kenny Maicon Barcelos, Brazil. Via Packaging of the World

Migrant Whiskey

Designed by Chad Michael from New York. “In early 2013, I was contacted by the Trautwein Distillery Company to help them develop their new brand “Migrant”. They’re a German based company who wanted to develop a brand concept on their late grandfather, Ken Trautwein, 1930’s immigration passport. The whiskey is made unique by using scottish blends…

Designed by Chad Michael from New York. “In early 2013, I was contacted by the Trautwein Distillery Company to help them develop their new brand “Migrant”.
They’re a German based company who wanted to develop a brand concept on their late grandfather, Ken Trautwein, 1930’s immigration passport. The whiskey is made unique by using scottish blends from their next door neighbor in Speyside which are then aged in American Oak all the while being distilled in Germany. Truly a multi-cultural experience.”

By Kristina de Verdier on 12 December, 2013 In , , , , ,