Inglorious Fruits & Vegetables

“Eating 5 fruits and vegetables a day can seem like a difficult task if you aren’t counting fries within that number. Sadly, approximately 300 million tons of food is wasted in a year; including those vegetables you never got around to eating. Intermarché, a chain of French supermarkets decided to do their part by purchasing…

“Eating 5 fruits and vegetables a day can seem like a difficult task if you aren’t counting fries within that number. Sadly, approximately 300 million tons of food is wasted in a year; including those vegetables you never got around to eating. Intermarché, a chain of French supermarkets decided to do their part by purchasing the  fruits and vegetables their suppliers usually throw away and sell them at a discounted price. For people to realize that the misshapen vegetables and fruits were just as good as their regular produce, they distributed “inglorious” fruit juices and soups. The end result? A success! They quickly sold out, and brought both attention and an easy solution to food waste.”

By Kristina de Verdier on 20 July, 2014 In , , ,

Pressed Juicery

“Pressed Juicery was born out of the idea that in order to find fulfillment and balance each day, modern people need to be armed with a fresh set of tools that are simple, convenient, and tailored to their hectic schedules. We believe that everyone is entitled to live their best lives, but in order for…

Pressed Juicery was born out of the idea that in order to find fulfillment and balance each day, modern people need to be armed with a fresh set of tools that are simple, convenient, and tailored to their hectic schedules. We believe that everyone is entitled to live their best lives, but in order for this to happen, we need to get back to our roots. While the benefits of juicing are endless, we aim to cut through the confusion and condescension of so many health trends and get to the point: Our bodies require vital nutrients to function at their optimal levels.”

By Kristina de Verdier on 29 June, 2014 In , , ,

Jugen Health Foods

Designed by Anagrama. “Jugen is a brand specializing in health foods and speciality juices that are made from all-natural ingredients. Jugen’s products are created with the purpose to cleanse, heal, and detoxify the body. Their design proposal took inspiration from ancient herbal medicine bottles. Anagrama added modules to provide a look that is clean and modern….

Designed by Anagrama. “Jugen is a brand specializing in health foods and speciality juices that are made from all-natural ingredients. Jugen’s products are created with the purpose to cleanse, heal, and detoxify the body. Their design proposal took inspiration from ancient herbal medicine bottles. Anagrama added modules to provide a look that is clean and modern. For the interior design Anagrama created a space that is a mix between a bar and an apothecary shop. The lighting is mostly natural light from the sun and combined with the lush vegetation. The lab equipment flasks and the diverse books create a natural, warm, and inclusive space.”

By Kristina de Verdier on 21 June, 2014 In , ,

Ridna Marka Juice

1st Place in the Non-Alcoholic Beverage category, The Dieline Awards 2014. “Ridna Marka (Native Brand) is a new Ukrainian juice line consisting of four basic flavors: clear apple, orange, tomato and cloudy apple. The inspiration for design, as well as the brand name, has been taking from Soviet style of 60s and 70s. The idea was not just to…

1st Place in the Non-Alcoholic Beverage category, The Dieline Awards 2014. “Ridna Marka (Native Brand) is a new Ukrainian juice line consisting of four basic flavors: clear apple, orange, tomato and cloudy apple. The inspiration for design, as well as the brand name, has been taking from Soviet style of 60s and 70s. The idea was not just to recreate romantic “look and feel” of grocery in USSR and evoke childhood nostalgia for the older generation. Design should attract young people who know about that time only from the stories of their parents. It is a fact that the childhood memories are always the best. In this case we believe that retro products are perceived as guaranteed quality and particularly tasty.” Designed by Yurko Gutsulyak. Via The Dieline.

Petit Juice

  Sweety Branding Studio, a Brazilian-based design studio. “We are extremely passionate about what we do and always want to leave our work with that hint of love that brought us here. These funny collectible juice packaging were developed with all our affection for children, “les petits”. With Tetra Pak packaging that retain more natural juices, all…

 

Sweety Branding Studio, a Brazilian-based design studio. “We are extremely passionate about what we do and always want to leave our work with that hint of love that brought us here. These funny collectible juice packaging were developed with all our affection for children, “les petits”. With Tetra Pak packaging that retain more natural juices, all packages have been designed in a sustainable use, with papers and returnable bottles.”

“Terribly Trendy”

Fruit Juice, 100% Natural, 250ml. “Cutting, sophisticated and terribly trendy” Dandy des bas-fonds: PEAR WILLIAM, RHUBARB and PEPPERED CINNAMON. Nymphette Délicieuse: PINK GUAVA, STRAWBERRY and VIOLET. Via Colette


Fruit Juice, 100% Natural, 250ml. “Cutting, sophisticated and terribly trendy” Dandy des bas-fonds: PEAR WILLIAM, RHUBARB and PEPPERED CINNAMON. Nymphette Délicieuse: PINK GUAVA, STRAWBERRY and VIOLET. Via Colette