100% plant based

“Tetra Pak launches the industry’s first beverage carton made entirely from plant based, renewable packaging materials. The new Tetra Rex® carton will be the first in the market to have bio-based low-density polyethylene (LDPE) films and bio-based high-density polyethylene (HDPE) caps, both derived from sugar cane, in addition to Forest Stewardship Council (FSC ™) certified paperboard.​”…

Tomorrow Machine

Re-defining packaging for food, by Tomorrow Machine. A Swedish design studio based in Stockholm and Paris, specialized in package, product and food concepts. “We believe in looking at the world from a creative point of view to shape the innovations of tomorrow.” The images above are showing 1. Basmati rice wrapped in a pyramid of soft…

Inglorious Fruits & Vegetables

“Eating 5 fruits and vegetables a day can seem like a difficult task if you aren’t counting fries within that number. Sadly, approximately 300 million tons of food is wasted in a year; including those vegetables you never got around to eating. Intermarché, a chain of French supermarkets decided to do their part by purchasing…

By Kristina de Verdier On 20 July, 2014 In , , ,

Sechzisch & Vierzisch

“‘Sechzisch Vierzisch’ takes the classic ‘Persching’ drink from Germany’s Rheinhessen region and turns it into a hip and lovingly crafted mixed wine beverage. To folks in Mainz, the name on the bottle says it all: a blend of sixty (sechzisch) percent rosé wine and forty (vierzisch) percent orange soda produces a peach-hued drink (hence the Rhenish…

Non-Stick Coating Keeps Ketchup Flowing

Packaging innovation from MIT, which addresses a major problem in the food and packaging industry. “MIT PhD candidate Dave Smith and his team of mechanical engineers and nano-technologists at the Varanasi Research Group have come up with a solution to a huge problem. LiquiGlide, a “super slippery” coating made up of nontoxic materials that can be applied to all…

By Kristina de Verdier On 4 December, 2013 In , ,

Coca Cola Packaging Innovations

  Coca-Cola  just released two new packaging projects, the Chill Activated Can and Sixer. The Chill Activated Can allows the consumer to see how cold their Coca-Cola is by displaying a graphic of ice cubes when chilled. The Sixer box saves the consumer space by storing vertically or horizontally in their fridge. Two great innovative…

Coke Sharing Can

You have probably seen the Coke bottles where the iconic logo is swapped with names, to invite people sharing the drink (and spread the message virally). Coca-Cola marketing has long centered around various ways of sharing.  Here is yet another twist on the theme. A temporary campaign; a regular-size Coke that twists apart into two small cans…

Sustainable Packaging – Open Innovation

The Packaging Arena and WDO Innovation recently launched a Sustainable Packaging competition ( in Swedish). The competition is already open, and ideas will be screened throughout June. The winning concept will go through a refinement process, and finally be presented to the jury. The companies in the jury are Smurfit Kappa Sverige, BillerudKorsnäs, Stora Enso, DS Smith Packaging Sweden och Nordic Paper. All members of…

Cake in Bowl

      Baking is a precise science. If the ingredients are not perfectly dosed it might be a disaster. Guy Benadon designed a series of three bowls, each associated with different cake recipes. The concept is to insert and measure the ingredients in the bowl in the order in which they appear on the marks inside….

By Kristina de Verdier On 3 November, 2011 In , , , ,

NASA invention for kids

 GoGo Squeez, 100 percent fruit no sugar added in a squeeze pouch. For kids on-the-go. The package was originally designed for NASA astronauts. The value is a non-spillage package, you just squeeze out the content through the in-built straw. The first product they put in the package was what they called “no-mess-applesauce”.

Egg Packaging

This is one of my favorite packaging – the classic egg carton. Made from paper pulp and has been around for decades, invented in 1911. It´s design has not changed much since then. It was replaced for a while with PET packaging but people preferred the natural look and feel of the paper pulp carton,…

Back to the Tap

  Back to the tap is a project selling reusable bottles with an inbuilt filter. This bottle filters the water as you drink it. All you have to do is to change the filter every now and then (approximately 3 months). An alternative to the disposable plastic bottles. On their web page they are presenting interesting figures…

By Kristina de Verdier On 4 September, 2008 In , , ,