Illustrator Frida Wannerberger

Frida Wannerberger, freelance illustrator and graduate of Central Saint Martins, created this very nice one! For Tetra Pak Japan.

Tetra Pak Prisma Illustrator Frida Wannerberger

Frida Wannerberger, freelance illustrator and graduate of Central Saint Martins, created this very nice one! For Tetra Pak Japan.

By Kristina de Verdier on 30 January, 2015 In , , ,

A bag is not just a bag

2 different bag collections made by Camille Rousseau. She is transforming the standard shopping bags into something beautiful and communicative, using them to tell a story. The two bags on the top are for EDF Energy, a sustainable energy company. The second concept is called Transition. She explains the project: “Dealing with the preconception of this consumer icon, I took…

2 different bag collections made by Camille Rousseau. She is transforming the standard shopping bags into something beautiful and communicative, using them to tell a story. The two bags on the top are for EDF Energy, a sustainable energy company. The second concept is called Transition. She explains the project:

“Dealing with the preconception of this consumer icon, I took the surface of a carrier bag to capture a moment, taking the object as a passing reflection of the city. The ephemeral object becomes a witness of time and space. In selecting details of the city and linking an individual story to each bag, I aim to recreate a stage showing several perspectives of the city. I wanted a physical link between the drawings and the reality. The set itself becomes the city; connecting people to different locations.”