Jupiter criticizing mainstream consumer habits

By Colin Dunn “Jupiter Consumer Goods is a culture-jamming brand designed to subvert and critique mainstream consumer habits. The brand is inspired by Jupiter, the deity of ancient Roman mythology. In Ovid’s Metamorphosis, Jupiter saves the earth from destruction by killing Phaëton, the reckless son of the sun god.”

What is Greenwashing?

It is used to describe the actions of a company which advertises positive environmental practices while acting in the opposite way. The term is generally used when significantly more money or time has been spent advertising being green, rather than spending resources on environmentally sound practices. Greenwashing was coined by NY environmentalist Jay Westerveldin an essay…