Pampas Deli

Proud to present a design case created by myself together with super-talented designers Therese Eklund and Sara Ohlgren. Pampas Deli is a new Swedish brand, which brings Argentinean flavours to Sweden. The first product out is Dulce de Leche, a unique, delightful and indulgent Argentine milk caramel. The recepie which is 182 years old is…

Proud to present a design case created by myself together with super-talented designers Therese Eklund and Sara Ohlgren.

Pampas Deli is a new Swedish brand, which brings Argentinean flavours to Sweden. The first product out is Dulce de Leche, a unique, delightful and indulgent Argentine milk caramel. The recepie which is 182 years old is written by the servant of the former Argentine president Juan Manuel de Rosas in 1829. Today in Sweden there are many blogs and recipes using Dulce de Leche. But it takes time to make the product from scratch, you have to boil a condensed milk metal can for hours.

The revenues will partly be given to the Hunger Project. Hernan Marcovecchio, founder of Pampas Deli from Argentina, wanted to support the cause of the organization and pave the way for setting up a non-governmental organization in Argentina to tackle chronic hunger in the country.

Brand identity and packaging design by Sara Ohlgren, Therese Eklund and Kristina de Verdier, Sweden.

Rape Seed Oil

Today, rape seed oil is a given food ingredient in Swedish kitchens. Food & Friends designed this package for Åke Ekström, a Swedish rape seed oil brand.

Today, rape seed oil is a given food ingredient in Swedish kitchens. Food & Friends designed this package for Åke Ekström, a Swedish rape seed oil brand.

Davines Sustainable Strategy

Davines high end hair and skin care products from Parma, Italy. Through a group of guiding principles they aim to create the most environmentally friendly packaging possible. “Less raw material is possible – so as not to burden on natural resources. For example, by using fewer raw materials, we were able to reduce 33.3% the amount of plastic used…

Davines high end hair and skin care products from Parma, Italy. Through a group of guiding principles they aim to create the most environmentally friendly packaging possible.

Less raw material is possible – so as not to burden on natural resources. For example, by using fewer raw materials, we were able to reduce 33.3% the amount of plastic used for litre size bottles of Davines / Essential Haircare. Another strategy consists in simplifying the packaging system. We did this for our Finest Pigments and Authentic Formulas lines, by applying  multi-page labels directly on the packaging avoiding an additional external box. And is the outer package is really necessary?

It comes from suppliers that are close to the packing site To control the pollution generated from transportation. Among close suppliers we favour those certified for renewable source usage, recovery of water or use, for example, FSC paper.

It can be reused The packaging will last longer if it is created with a reusable purpose.  Our “success story” are Davines/Essential Haircare bottles; they are certified food grade packaging and this means that they can be reused even in the freezer and in the microwave. To all these attentions we add a pinch of ingenuity and small technical tricks such as logistical optimisation; Energy savings within the production chain and the selection of biodegradable materials. For instance, all Naturaltech cases are made of compostable paper. Finally we shall not omit to recall that all Davines products are realised with 100% clean Energy produced by the sun, the wind and the water.”