Think Global Eat Local

Katharina Kobsev is a student from Germany. Her bachelor thesis was to create a concept around food culture and sustainability. “”Think Global-Eat Local” is a collection of food and beverages with the focus on environmental protection. The aim of the bachelor thesis was was to bring awareness to this issue of food culture and the sustainability. The preferred purchase…

Katharina Kobsev is a student from Germany. Her bachelor thesis was to create a concept around food culture and sustainability. “”Think Global-Eat Local” is a collection of food and beverages with the focus on environmental protection. The aim of the bachelor thesis was was to bring awareness to this issue of food culture and the sustainability. The preferred purchase of local and seasonal food and beverages plus a proper handling can significantly contribute to the protection of the world´s resources. Because sustainability is not just about buying organic and fair trade, but consumer behaviour in general. The bachelor thesis includes the development of the concept, logo design, packaging, poster, and calender.”

Beijing 8

Brand identity and packaging for a Chinese restaurant, designed by Stockholm based Garbergs Project. Beijing8 is a dumplings & tea restaurant chain for slow fast food with an organic state of mind. The design agency explains the idea as a combination of a simplistic scandinavian and colourful Chinese style. And they have been using clever and cost-efficient  packaging…

Brand identity and packaging for a Chinese restaurant, designed by Stockholm based Garbergs ProjectBeijing8 is a dumplings & tea restaurant chain for slow fast food with an organic state of mind. The design agency explains the idea as a combination of a simplistic scandinavian and colourful Chinese style. And they have been using clever and cost-efficient  packaging solutions.

Non-Stick Coating Keeps Ketchup Flowing

Packaging innovation from MIT, which addresses a major problem in the food and packaging industry. “MIT PhD candidate Dave Smith and his team of mechanical engineers and nano-technologists at the Varanasi Research Group have come up with a solution to a huge problem. LiquiGlide, a “super slippery” coating made up of nontoxic materials that can be applied to all…

Packaging innovation from MIT, which addresses a major problem in the food and packaging industry. “MIT PhD candidate Dave Smith and his team of mechanical engineers and nano-technologists at the Varanasi Research Group have come up with a solution to a huge problem. LiquiGlide, a “super slippery” coating made up of nontoxic materials that can be applied to all sorts of food packaging–though ketchup and mayonnaise bottles might just be the substance’s first targets. Condiments may sound like a narrow focus for a group of MIT engineers, but not when you consider the impact it could have on food waste and the packaging industry. “It’s funny: Everyone is always like, ‘Why bottles? What’s the big deal?’ But then you tell them the market for bottles–just the sauces alone is a $17 billion market,” Smith says. “And if all those bottles had our coating, we estimate that we could save about one million tons of food from being thrown out every year.” Watch video here. Via FastCo Exist

By Kristina de Verdier on 4 December, 2013 In , ,

New butter brand and in-home experience

Here is a very good piece of innovation & design work for something as basic as butter. A holistic approach to the food product and its packaging, where the in-home experience has been key. Compliments to Pearlfisher and Arla. “As part of a long-term relationship with Arla, Pearlfisher have created a new addition to the Lurpak range – Slow Churned…

Here is a very good piece of innovation & design work for something as basic as butter. A holistic approach to the food product and its packaging, where the in-home experience has been key. Compliments to Pearlfisher and Arla.

“As part of a long-term relationship with Arla, Pearlfisher have created a new addition to the Lurpak range – Slow Churned Butter. The work spans brand strategy, structure innovation, packaging design and in-home experience.

Lurpak Slow Churned Butter is a distinctively delicious butter made using traditional dairy craftsmanship. It uses the famous and loved Lurpak recipe, but is made with a method inspired by the early dairy tradition – the cream is churned very slowly and is made in small batches to allow a unique fuller Lurpak taste and texture to develop. Pearlfisher’s challenge for this project was to nurture what makes Lurpak iconic whilst developing a new brand design that would sit comfortably within the Lurpak portfolio and alongside the full range on the shelf. The result is a premium offer within the category that appeals to people who enjoy pure unadorned butter moments – it is the butter for butter connoisseurs.

Arla Vice President Global Butter & Spreads, Laurence Fischer, commented, “Lurpak speaks to an audience of food lovers, because like them, it knows that food matters. The quality of ingredients and where they come from is essential. It is about great food and the
role it can play in making life enjoyable. With our products we look to encourage experimentation, invention and enjoyment in the kitchen. We may be over 100 years old but we look forward not back. We are modern and progressive.”

Happy Eggs – Student Work

The Happy Eggs packaging for organic eggs. Designed by Maja Szczypek, a student based in Warsaw, Poland. The packaging design is supposed to make the customer feel that what they have before them is 100% natural. It promotes the use of organic materials and sustainability in production. Maja explains “The hay drawpiece is cheap and easy in…

The Happy Eggs packaging for organic eggs. Designed by Maja Szczypek, a student based in Warsaw, Poland. The packaging design is supposed to make the customer feel that what they have before them is 100% natural. It promotes the use of organic materials and sustainability in production. Maja explains “The hay drawpiece is cheap and easy in production. It is made with heateded press, out of widely available material.” The project made it to the final of make me! 2013 contest.

Joe & Seph’s Gourmet Popcorn

Gourmet popcorn designed by Designers Anonymous. “Joseph Sopher began developing his own gourmet popcorn after identifying a gap in the luxury confectionery market. In taste tests against other brands, Joseph’s came out on top. However, competitive brands had a credible brand image – a key differentiator that Joseph lacked. We needed to create a powerful identity…

Gourmet popcorn designed by Designers Anonymous. “Joseph Sopher began developing his own gourmet popcorn after identifying a gap in the luxury confectionery market. In taste tests against other brands, Joseph’s came out on top. However, competitive brands had a credible brand image – a key differentiator that Joseph lacked.

We needed to create a powerful identity that could persuade buyers and consumers to sample his superior product over other brands that were successfully entering the market.

Sales of Joe&Seph’s has risen sharply since its launch at the BBC Master Chef show in 2010, and is quickly establishing itself as a global brand, where it is stocked in all major quality food outlets”

By Kristina de Verdier on 12 November, 2013 In ,

Fast Food Packaging

RISD graduate student Seul Bi Kim used a personal frustration with fast food packaging as inspiration to create a new concept. “This package is designed to provide a more convenient way of take-out for fast food industry as well as its customers, by designing handy carrier for take-out burger meal consisted of a burger, french-fries,…

RISD graduate student Seul Bi Kim used a personal frustration with fast food packaging as inspiration to create a new concept.

“This package is designed to provide a more convenient way of take-out for fast food industry as well as its customers, by designing handy carrier for take-out burger meal consisted of a burger, french-fries, and soda. The carrier will reduce the volume by about 50%. It is one-handed, convenient, practical, and compact, so your hands can be more free by holding all in one.”

Habibis

A quite unique combination! Habibis is an Arabic-Mexican fusion taqueria located in San Pedro Garza García, a city enriched by the culinary treats of its third generation Arab immigrants. Previously a humble taco stand, Habibis approached Anagrama with the task of creating a brand that communicated the foods’ exceptional mixed background and quality without losing…

A quite unique combination! Habibis is an Arabic-Mexican fusion taqueria located in San Pedro Garza García, a city enriched by the culinary treats of its third generation Arab immigrants. Previously a humble taco stand, Habibis approached Anagrama with the task of creating a brand that communicated the foods’ exceptional mixed background and quality without losing its street-friendly and casual demeanor. “Our proposal is a brand that adapts stylized Arabic calligraphy to a typical Mexican street setting, complete with neon colors and inexpensive materials, like craft paper bags…” Designed by Anagrama. Via The Dieline 

By Kristina de Verdier on 29 October, 2013 In ,

Smakshonning – Student Work

  Designed by Marius Sunde, Morten Johansen & Ida Dølplads, Westerdals School of Communication, Oslo. “Smakshonning is a new range of honey with added flavor (hazelnut, raspberry and thyme) from Honningcentralen, Norway’s leading honey producer. The idea was to create a chemistry inspired bottle, to emphasize the applicability of honey within gastronomy. In addition to…

 

Designed by Marius Sunde, Morten Johansen & Ida Dølplads, Westerdals School of Communication, Oslo.

“Smakshonning is a new range of honey with added flavor (hazelnut, raspberry and thyme) from Honningcentralen, Norway’s leading honey producer. The idea was to create a chemistry inspired bottle, to emphasize the applicability of honey within gastronomy. In addition to the three 350g main bottles, a gift set with a portion sized bottle of each flavour was created. The gift set bottles had a cork with the classic honey stick attached to it, resembling pipette found in chemistry labs.” Via The Dieline

La Michoacana

Designed by Parallel from Mexico. “La Michoacana is a traditional Mexican “paleteria” wich has been in the market for a long time now. During this period, the brand has suffered a constant changing on its corporate identity caused by the non attendance to its marketing, leading to a misunderstanding of the brands core. We decided…

Designed by Parallel from Mexico. “La Michoacana is a traditional Mexican “paleteria” wich has been in the market for a long time now. During this period, the brand has suffered a constant changing on its corporate identity caused by the non attendance to its marketing, leading to a misunderstanding of the brands core. We decided to change the concept by using a new packaging system focused on the substrate and product speech. This will lead to a more natural feel of the product, being able to see it and almost taste it by its natural colors and textures. The logotype was re-designed to make it modern and adjust some old aspects of the first logotype. We decided to conserve the rounded shape and the rounded typography making it more playful and fun. Using just the traditional “rosa mexicano” we designed a vibrant but sophisticated color palette, leading to a more specific target; a traditional brand adjusted to modern times.”

By Kristina de Verdier on 30 May, 2013 In , ,

Cicero Sardines

Food infused fish branding. It looks really delicious, and kicks off the inspiration for cooking. Colourful fish illustrations on clean white background. Via TrendHunter

Food infused fish branding. It looks really delicious, and kicks off the inspiration for cooking. Colourful fish illustrations on clean white background. Via TrendHunter

By Kristina de Verdier on 22 May, 2013 In ,

Sandro Desii Pasta

Lo Siento, Barcelona based design agency created brand Identity and packaging design for Sandro Desii’s products. “The design focuses on creating an identity system that helps both owner and consumer to locate, catalogue and organize the different products of the firm by their number and color. A family of twenty packs of pasta has been…

Lo Siento, Barcelona based design agency created brand Identity and packaging design for Sandro Desii’s products. “The design focuses on creating an identity system that helps both owner and consumer to locate, catalogue and organize the different products of the firm by their number and color. A family of twenty packs of pasta has been designed.” Via The Dieline

By Kristina de Verdier on 25 April, 2013 In , ,

Herb Packaging

Packaging concept developed by Tiffany Marchis at UQAM. “The package was part of a larger campaign to promote the green city. Herbs are available in kraft paper bags easy to transport and handle. The bottom lined with a detachable tray is then to be planted in the garden or simply in a pot. All material is…

Packaging concept developed by Tiffany Marchis at UQAM. “The package was part of a larger campaign to promote the green city. Herbs are available in kraft paper bags easy to transport and handle. The bottom lined with a detachable tray is then to be planted in the garden or simply in a pot. All material is optimized including the handles of the bag that can be used, once detached, as identification label for grass”

By Kristina de Verdier on 24 April, 2013 In , , , ,

La Strada

La Strada premium ice cream “Our brand mission: evolve from eating ice cream to wearing the ice cream packs on the street. We created the first prêt-a-porter gelato meant to turn the sidewalk into a catwalk and the product into a fashion icon. Our range becomes a unique street fashion collection with multiple fabric patterns…

La Strada premium ice cream “Our brand mission: evolve from eating ice cream to wearing the ice cream packs on the street. We created the first prêt-a-porter gelato meant to turn the sidewalk into a catwalk and the product into a fashion icon. Our range becomes a unique street fashion collection with multiple fabric patterns inspired by the our intense ice cream flavors.”

Doce Cielos – Honey Brand

One more project from the talented agency Anagrama from Mexico. “Doce Cielos is a brand specializing in traditional handcrafted honey-based products. Their mission is to encourage the recognition and consumption of these native Mexican apiculture products, emphasizing the product’s richness in flavor, texture, color and benefits to personal health. The packaging lines make allusion to traditional handcrafted…

One more project from the talented agency Anagrama from Mexico. “Doce Cielos is a brand specializing in traditional handcrafted honey-based products. Their mission is to encourage the recognition and consumption of these native Mexican apiculture products, emphasizing the product’s richness in flavor, texture, color and benefits to personal health.

The packaging lines make allusion to traditional handcrafted Mexican paintings and art pieces. Our proposal achieves a sophisticated link between the Mexican handcrafts heritage and the honey’s sweet traditional essence.”

By Kristina de Verdier on 16 April, 2013 In ,