Wheat is wheat is wheat

  Milk by apple. Flour by Prada. Coffee by Cartier. Peddy Mergui, owner of a brand firm, and a senior professor of design at the Holon Institute of Technology, has made an interesting exhibition called Wheat is Wheat is Wheat. “By infusing the packaging of our most basic commodities with values of prestige and luxury, Wheat is Wheat is…

 

Milk by apple. Flour by Prada. Coffee by Cartier. Peddy Mergui, owner of a brand firm, and a senior professor of design at the Holon Institute of Technology, has made an interesting exhibition called Wheat is Wheat is Wheat. “By infusing the packaging of our most basic commodities with values of prestige and luxury, Wheat is Wheat is Wheat explores the dynamic and often blurred ethical boundaries of design within consumer culture. This exhibition is meant to highlight the challenges a designer faces when tasked with promoting economic interests while remaining true to his or her own moral compass. The various exhibits combine shapes and images from the world of consumption with concepts from the field of consumer ethics. They serve to highlight both the contentious, potentially arbitrary connection that products have to packaging, and the ethically challenging conditions in which designers are asked to operate. Using humorous, yet provocative undertones, Wheat is Wheat is Wheat will leave you with more questions than answers – particularly on your next trip to the supermarket. The exhibits were created as works of art and are the result of the freedom of creative artistic expression.”

By Kristina de Verdier on 9 January, 2015 In , , , ,

Happy Eggs – Student Work

The Happy Eggs packaging for organic eggs. Designed by Maja Szczypek, a student based in Warsaw, Poland. The packaging design is supposed to make the customer feel that what they have before them is 100% natural. It promotes the use of organic materials and sustainability in production. Maja explains “The hay drawpiece is cheap and easy in…

The Happy Eggs packaging for organic eggs. Designed by Maja Szczypek, a student based in Warsaw, Poland. The packaging design is supposed to make the customer feel that what they have before them is 100% natural. It promotes the use of organic materials and sustainability in production. Maja explains “The hay drawpiece is cheap and easy in production. It is made with heateded press, out of widely available material.” The project made it to the final of make me! 2013 contest.

Art Deco Eggs

Mission accomplished to stand out in the Egg Shelf. Kronägg, owned by Swedish and Danish Egg Producers, established already in the 1930s. This is just one of a whole collection of Premium Eggs.


Mission accomplished to stand out in the Egg Shelf. Kronägg, owned by Swedish and Danish Egg Producers, established already in the 1930s. This is just one of a whole collection of Premium Eggs.

By Kristina de Verdier on 23 October, 2011 In , , , , , ,

Green Eggs

Swear Words made this design for Green Eggs; “For the Greens, freshness and quality are the most important things, along with environmental sustainability and the happiness and welfare of their hens. Green Eggs are for people who share these values and want to supply the best products to their homes and customers, whilst supporting regional…

Swear Words made this design for Green Eggs; “For the Greens, freshness and quality are the most important things, along with environmental sustainability and the happiness and welfare of their hens. Green Eggs are for people who share these values and want to supply the best products to their homes and customers, whilst supporting regional Victorian food producers. We were asked to re-brand and package Green Eggs to communicate these values, and to have some fun in the process. Check ’em out at all discerning eateries.”

Biodynamic Line in Molded Fibre Package

Jurlique’s biodynamic line. All inserts and boxes they use are made from 100% post-consumer recycled paper. Like this egg carton-ish gift box. Their products are all natural, made from plants and flowers from their South Australian farms.

Jurlique’s biodynamic line. All inserts and boxes they use are made from 100% post-consumer recycled paper. Like this egg carton-ish gift box. Their products are all natural, made from plants and flowers from their South Australian farms.

Egg Packaging

This is one of my favorite packaging – the classic egg carton. Made from paper pulp and has been around for decades, invented in 1911. It´s design has not changed much since then. It was replaced for a while with PET packaging but people preferred the natural look and feel of the paper pulp carton,…

This is one of my favorite packaging – the classic egg carton. Made from paper pulp and has been around for decades, invented in 1911. It´s design has not changed much since then. It was replaced for a while with PET packaging but people preferred the natural look and feel of the paper pulp carton, probably gives a stronger connection to natural and healthy product inside. A good thing with pulp is that it doesn’t require bleach treatment to achieve a high quality surface, which recycled paper often needs. It has a natural textured surface. The pulp material is chemical free and is much more environmentally friendly than the plastic PET alternative. A truly easy-to-open package…Ok you have to be careful to not crash the eggs, but overall so simple and nicely done.

By Kristina de Verdier on 27 December, 2008 In , , , ,