Happy Eggs – Student Work

The Happy Eggs packaging for organic eggs. Designed by Maja Szczypek, a student based in Warsaw, Poland. The packaging design is supposed to make the customer feel that what they have before them is 100% natural. It promotes the use of organic materials and sustainability in production. Maja explains “The hay drawpiece is cheap and easy in…

The Happy Eggs packaging for organic eggs. Designed by Maja Szczypek, a student based in Warsaw, Poland. The packaging design is supposed to make the customer feel that what they have before them is 100% natural. It promotes the use of organic materials and sustainability in production. Maja explains “The hay drawpiece is cheap and easy in production. It is made with heateded press, out of widely available material.” The project made it to the final of make me! 2013 contest.

Änglamark vs. I love Eco

I have been in Sweden this week. The two most important grocery stores, Ica and Coop has one ecological collection each under their own trade marks. During last spring Ica launched “I love Eco” and by looking on the shelves it seems like it’s growing big. Identity works is the design strategists behind the collection and they just got rewarded for…

I have been in Sweden this week. The two most important grocery stores, Ica and Coop has one ecological collection each under their own trade marks. During last spring Ica launched “I love Eco” and by looking on the shelves it seems like it’s growing big. Identity works is the design strategists behind the collection and they just got rewarded for the design. Coop’s “Änglamark” on the other hand has been around for many years. You don’t find a lot of information about the packaging design in any of these eco-food collections. Today when I used Änglamark’s laundry detergent I reacted on the packaging material. Thin, brownish and it felt like something recyclable, in comparison to the “I love Eco” products I’ve seen. Anyhow; I’m wondering about both brand’s packaging design strategies. If you would have some more info, feel free to send me an email.

By Kristina de Verdier on 19 October, 2008 In , ,