And Union’s Beer Can go texture

Bavarian craft brewer AND UNION has unveiled the first canned beers, in textured aluminium cans.

“Bavarian craft brewer AND UNION has unveiled the first canned beers in its range with a  ballsy yet restrained design. Solid, single colours represent each beer in the line-up, in an attempt  to cut through the clutter commonly seen on shelves these days.”

“The  modest hero of the design is texture, as the brewer played with embossed geometric shapes to add depth to the  container  in the absence of typical craft beer aesthetics. By manipulating the surface of the  aluminium can, the design balances visual simplicity with detailed, tactile consideration to reflect the  malleable nature of the material.” Via The Dieline

By Kristina de Verdier on 3 March, 2017 In , , ,

Zara Fragrance Design

A design evolution of Zara’s “best seller”women’s fragrance range, designed by Lavernia & Cienfuegos. Zara wanted an updated look which their customers continue to recognise.

Designed by Lavernia & Cienfuegos. “Zara approached us to redesign their “best seller” women’s fragrance range. The brief asked that the new design be an evolution of the previous one, with the intention that customers continue to recognize the collection. They asked us to focus on the bottle and cap and to make very little changes to the box. Previously the bottle had a cube design with very pronounced edges, similar to other designs, which have become commonplace in the fragrance market. The cap was cylindrical. We started to work on square forms, but also looking for that ‘something’ to give it character. We rounded the edges, subtly curved the faces and we created a transitional join between the bottle shoulders and the cap to make it seem as a seamless continuation of the glass. We also gave the cap a square rounded shape. The result is a more feminine and smoother appearance than the previous design, which also transmits more quality because of its extra weight. There are seven fragrances in total that are divided into two groups . One group with clear glass and black caps. The other group containing the more sophisticated variants, with tinted glass in black, red or white.

By Kristina de Verdier on 15 February, 2017 In , , , , ,

Cosmetics concept created by Funky Business

Branding agency Funky Business® created new brand line concept of premium cosmetics. “Microme Cosmetics are innovative solution in the field of molecular makeup. Natural ingredients and the latest scientific developments allowed to create safe and effective solution for rejuvenating and skin protection. Product line consists of three well-developed positions helping to get a full range…

Branding agency Funky Business® created new brand line concept of premium cosmetics. “Microme Cosmetics are innovative solution in the field of molecular makeup. Natural ingredients and the latest scientific developments allowed to create safe and effective solution for rejuvenating and skin protection. Product line consists of three well-developed positions helping to get a full range of skin care products. Skin Protect — protection, Skin Care — Care, Skin Control — constant care. The main objective was to reflect company’s innovative approach to their products, natural ingredients, but not to make it in trivial way. We decided to look deeper and explore the basic ingredients of cosmetics under the microscope because its molecular properties give such effect. On the molecular level each object forms incredible patterns, so these patterns make up basis of packaging ideas. As a result, the decision was to use a tactile pattern formed by main ingredient of the product. High-quality paper and special printing technology made it possible not only to see but also feel the contents of the box.” Via Packaging of the World.

Dental care products designed by Daniela Cardona

Let me introduce a new talent on the design scene. Daniela Cardona, born and raised in Bogota, Colombia. She has designed these dental care products for Crest. Daniela moved to Pasadena, California in 2012 to pursue her dream of becoming a product designer. She is currently living in Los Angeles, CA after completing her B.S in Product…

Let me introduce a new talent on the design scene. Daniela Cardona, born and raised in Bogota, Colombia. She has designed these dental care products for Crest. Daniela moved to Pasadena, California in 2012 to pursue her dream of becoming a product designer. She is currently living in Los Angeles, CA after completing her B.S in Product Design at ArtCenter College of Design.

“The dental care industry has a wide range of products that satisfy all kinds of needs related to hygiene and health. The stores are saturated with colorful packaging competing to get every customer’s attention. The challenge was to re-design the current packaging system for Crest in order to help them grow their market share and have a consistent image throughout their product lines that will ideally transform the dental care industry. The re-branding of Crest has a clear and more relevant look. The graphics were designed to satisfy the brand’s needs, but most importantly the customer’s needs, so that when they go to the store to buy the products there is an evident simplicity. The new Crest is essential in providing attention and care to achieve the ultimate confident smile.”

Rewined Soap Packaging

Rewined is now introducing a new product. Stitch Design Co. designed packaging for their collection of subtly scented soaps. The packaging pulls from the core design elements of the candle packaging to seamlessly connect this new product to the brand. Letterpressed wood veneer wraps, color coded wax seals and signatures on each bar are just a few of those…

Rewined is now introducing a new product. Stitch Design Co. designed packaging for their collection of subtly scented soaps. The packaging pulls from the core design elements of the candle packaging to seamlessly connect this new product to the brand. Letterpressed wood veneer wraps, color coded wax seals and signatures on each bar are just a few of those details that make this brand so recognizable and special.

By Kristina de Verdier on 10 January, 2017 In , , , ,

Chilly’s Bottles

Are we ready to change our habits, and reuse one really good bottle, instead of throwing away tons of plastic? The Chilly’s Bottle is a reusable bottle that can keep your water ice cold for up to 24 hours. Chilly’s mission is to accelerate the adoption and everyday use of reusable products. They aim to do this through…

Are we ready to change our habits, and reuse one really good bottle, instead of throwing away tons of plastic? The Chilly’s Bottle is a reusable bottle that can keep your water ice cold for up to 24 hours. Chilly’s mission is to accelerate the adoption and everyday use of reusable products. They aim to do this through “creating products with the perfect balance of distinctive style and unrivalled performance.”

New material – Paptic

Andrew Dent, vice president of library and materials research at Material ConneXion presents 11 exciting new materials designers should watch, for the web magazine Fast Company. Blurring the line between paper and plastic, Paptic is a new material that is easy to print on, easy to recycle, and perfect for packaging. “It might not change…

paptic-innovative-packaging-material

Andrew Dent, vice president of library and materials research at Material ConneXion presents 11 exciting new materials designers should watch, for the web magazine Fast Company. Blurring the line between paper and plastic, Paptic is a new material that is easy to print on, easy to recycle, and perfect for packaging. “It might not change the world,” Dent admits, but he thinks we’ll soon start seeing it everywhere, because while it feels and looks like paper, it’s as strong and tear-proof as plastic. Check out the other 10 materials here.

3D-printed Algae packaging

Designed by Martina Green. “One third of all plastic produced is used for packaging. Plastic has great packaging qualities, but there is an imbalance between the lifetime of products (hundreds of years) and the actual time of utilization (a few minutes). Plastic packaging generates large amounts of waste that never really disappear. The plastic
 will…

Alg förpackningsdesign 1

Designed by Martina Green. “One third of all plastic produced is used for packaging. Plastic has great packaging qualities, but there is an imbalance between the lifetime of products (hundreds of years) and the actual time of utilization (a few minutes). Plastic packaging generates large amounts of waste that never really disappear. The plastic
 will break into smaller and smaller pieces and cause problem in different ecosystems. Martina is a product designer focused on biodegradable materials. She graduated in Design MA 2014, at the university of Gothenburg. This July she presented 3D-printed algae packaging made from local kelp mixed with biodegradable polymer. The idea is to use algae as an alternative to non degradable plastic packaging. Algae has been used by mankind in ancient cultures, and today it’s harvested on a commercial scale, mostly in Asia. As a packaging material algae has many good qualities; it grows fast, breaks down quick and naturally, does not occupy land space and it is facilitating the growth of marine ecosystem. Martina’s Algae packaging can be used for different applications and the time of degradation can be adapted to required lifespan.”

Water-Soluble Package made of soap

Designed by Gyro. To protect at-risk babies from hypothermia and germs, we created the “Bennison Baby Care Wear” package. Inside, it contains one donated pajama. Each pajama is wrapped in a package made entirely of water-soluble, nontoxic, biodegradable soap paper. Even the ink used is 100% washable and child-safe. All it takes is a bucket,…

Designed by Gyro. To protect at-risk babies from hypothermia and germs, we created the “Bennison Baby Care Wear” package. Inside, it contains one donated pajama. Each pajama is wrapped in a package made entirely of water-soluble, nontoxic, biodegradable soap paper. Even the ink used is 100% washable and child-safe. All it takes is a bucket, water and a small piece of the package to clean the pajamas and keep children warm, clean and safe.

Acne redefines the beer category

  Daniel Noah Sheikh, currently based in Berlin, has been spending two years creating his own lager label, Noam. Collaborating with one of the world’s most innovative brewing laboratories, Noam brings the values behind traditional bavarian craftsmanship into the 21st century. Thereby defining a new benchmark for the art of contemporary beers, positioning the beer next…

 

Daniel Noah Sheikh, currently based in Berlin, has been spending two years creating his own lager label, Noam. Collaborating with one of the world’s most innovative brewing laboratories, Noam brings the values behind traditional bavarian craftsmanship into the 21st century. Thereby defining a new benchmark for the art of contemporary beers, positioning the beer next to champagne bottles.

The packaging design and brand identity is created by Acne, Stockholm. Their mission was to redefine the beer category with a product that lives within a sophisticated context. They created a utilitarian bottle silhouette with a ’upright pillar’ looking embossing. Giving associations with european decadence and yet post-modern values. The bottle is manufactured in Italy, and labels applied by hand.

Noam is a light, refreshing lager beer with a distinguished mild taste. It is characterised by the floral and savoury flavours of the delicate “smaragd” hop, fused with a signature herbal base note. This lager is composed of the finest ingredients, locally sourced from the valleys of hallertau, the world’s most precious hop-growing region.

By Kristina de Verdier on 20 April, 2016 In , , , ,

Muti Care by Mirko Borsche

MUTI skincare. Developed, designed and manufactured in Munich, together with Mirko Borsche. The uniqueness of MUTI products is their simplicity and intelligent design. The MUTI experience consists of three moments. 1. Design: The reduced packaging design and the colour markings help in regards to choosing personal products. 2. Clarity: A small number of highly efficient products fulfil the main requirements in…

MUTI skincare. Developed, designed and manufactured in Munich, together with Mirko Borsche. The uniqueness of MUTI products is their simplicity and intelligent design.

The MUTI experience consists of three moments.
1. Design: The reduced packaging design and the colour markings help in regards to choosing personal products.
2. Clarity: A small number of highly efficient products fulfil the main requirements in regards to anti-ageing care, which therefore simplifies daily beauty routines.
3. Formulas: The efficient, quickly absorbing and pleasant textures, as well as the ease of the application, are not only good for the skin, but also for the soul.

By Kristina de Verdier on 20 April, 2016 In , , , ,

Water bottle made of algae by Ari Jansson from Iceland

People throw away billions of plastic bottles every year and that’s a problem because it takes plastic around 450 years to decompose, which is kind of a long time. Ari Jónsson is a product design student who studies at the Icelandic Academy of Arts. Recently he came up with a way to create a completely biodegradable water…

People throw away billions of plastic bottles every year and that’s a problem because it takes plastic around 450 years to decompose, which is kind of a long time. Ari Jónsson is a product design student who studies at the Icelandic Academy of Arts. Recently he came up with a way to create a completely biodegradable water bottle using red algae powder. The substance can be formed into a bottle by adding water, heat, placing the resulting jelly into a mold and then putting the mold into a freezer. “What makes this mix of algae and water an interesting solution is the lifespan of the bottle,” says Ari Jónsson, a product design student at Iceland Academy of the Arts, who created the experimental bottle. “It needs to contain liquid to keep its shape and as soon as it’s empty it will start to decompose.” Ari Jónsson exhibited his biodegradable bottle at a design festival in Reykjavik earlier this month.

Circular Economy of Packaging

Sofia Erixson has been digging into the circular economy thinking, and deals with what it means to the world of packaging.

We need to rethink the concept of waste! In the future we are all facing a growing population and increasing pressure on natural resources due to the ever-increasing demand for consumer goods. Therefore we need a more sustainable growth. This creates demands on businesses to use materials more efficiently and it requires major changes, new resource-efficient business models and an economy based on a sustainable society.

The answer is Circular Economy; the end goal of what used to be called closed loop recycling – genuinely enabling the renewal of existing resources, rather than continuing the need for new ones.

Packaging plays a positive role in a Circular Economy by optimising resource use, minimising product waste and protecting products through the value chains.

What will the future bring?

1. Sustainable online shopping
Online shopping increases every year. I think we need to create a more sustainable return policy of packaging material. A good example: RePack; Your returnable and reusable packaging. ”Simply return me and I will reward you.” Not only sustainable but also a smart way that also creates deeper customer relationships.

2. Food waste
Each year 1.3 billion tonnes of food, about a third of everything that is produced, is wasted. That means that 30% of the world’s agricultural land area is used to produce food that will be wasted. To reduce waste a Swedish company called Allwin take care of the leftovers from the food stores in Sweden and give it to people in need.

3. Sharing economy & Collaborative consumption
Sharing economy have become increasingly popular in the past couple of The power of the internet, together with social media exchange platforms are rapidly transforming industries by collaborative consumption. It has made it possible for people to rent and sell assets and transportation services through Uber and Airbnb, that were previously virtually unmarketable. Now you can also Airdine; make your home a restaurant, or book a transportation through Farwell; that match your request and at the same time decrease the empty space in the containers.

4. Recycling 2.0
Innovation in recycling technology is rapidly evolving and enabling production of high-quality products with great sustainability performance. For example, Starbucks is aiming to turn its waste coffee grounds and food into everyday products by using bacteria which can then be used in for an example bio-plastics and medicines.

To make Circular Economy a reality we need to work together. Policymakers and consumers play a central role. Most important to remember is that it is possible to rethink how we make and use things for sustainable business, we make this a reality together!

By Sofia Erixson on 28 February, 2016 In , ,

Meon by Beatrice Menis & Anna Johansson

Designed by Beatrice Menis & Anna Johansson. This project was born from a one-day-only creative exercise. The idea was to keep it as creative as possible in a short amount of time; we had to come up with a concept and bring it to live: that’s how Meon was born. What is Meon? It’s a brand for neon…

Designed by Beatrice Menis Anna Johansson. This project was born from a one-day-only creative exercise. The idea was to keep it as creative as possible in a short amount of time; we had to come up with a concept and bring it to live: that’s how Meon was born. What is Meon? It’s a brand for neon colour hair dyes.

Nowadays the market is full of crazy hair dyes, from shocking pink to dreamy turquoise, but the packaging is lacking personality, definitely not reflecting the bold individual buying the product. This is the reason why we’ve decided to turn things around and create Meon, a packaging that would truly reflect the personality of the product inside!

The naming “Meon” derives from neon; we’ve added the “me” in front of it which reflects the personality of the brand and of the consumer. It’s all about crafting your own identity through your own image, so we thought that creating a brand name that would directly talked to consumers was an effective way of communication.

The Meon range comes in four neon colours; acid green, fairy blue, polly pink and hot orange. Each colour comes with an adjective that describes both the colour and the personality of the consumer buying it. The colour personalities are supported by a sentence on the packaging; for example the “Acid Green” colour comes along with the sentence “Stay Wild”. Last but not least the outer packaging warns that this product is “not for cowards” provoking the consumers buying it.

By Kristina de Verdier on 10 November, 2015 In , , ,

Seedlip by Pearlfisher

The world’s first distilled non-alcoholic spirit. Inspired by the art of nature, Pearlfisher crafted a design language that reimagines the distillation of natural ingredients, informed by herbal remedies of the 17th century. “In a drinks market saturated by sugary soft drinks and a bevy of alcoholic offerings, Seedlip is the first brand of its kind…

The world’s first distilled non-alcoholic spirit. Inspired by the art of nature, Pearlfisher crafted a design language that reimagines the distillation of natural ingredients, informed by herbal remedies of the 17th century.

“In a drinks market saturated by sugary soft drinks and a bevy of alcoholic offerings, Seedlip is the first brand of its kind – a sophisticated and craft driven spirit that is also non-alcoholic. Pearlfisher Design brought the revolutionary new brand to life by combining process and ingredients in an illustrative way. Utilizing an artful arrangement of Seedlip’s own botanicals, a distinct monogram and copper detailing, Pearlfisher has infused Seedlip with layers of discovery, ensuring that the brand will become a covetable bar essential for both bartenders and adults who’d prefer a non-alcoholic option.