100% plant based

“Tetra Pak launches the industry’s first beverage carton made entirely from plant based, renewable packaging materials. The new Tetra Rex® carton will be the first in the market to have bio-based low-density polyethylene (LDPE) films and bio-based high-density polyethylene (HDPE) caps, both derived from sugar cane, in addition to Forest Stewardship Council (FSC ™) certified paperboard.​”…

Tetra Pak launches the industry’s first beverage carton made entirely from plant based, renewable packaging materials. The new Tetra Rex® carton will be the first in the market to have bio-based low-density polyethylene (LDPE) films and bio-based high-density polyethylene (HDPE) caps, both derived from sugar cane, in addition to Forest Stewardship Council (FSC ™) certified paperboard.​” Go Tetra Pak!

Almond Milk LA

Almond Milk LA – Almond Milk made from Californian almonds. In a traditional glass bottle, and also possible to get delivered to the door step. If you haven’t tried Almond Milk before here are some ways to use it: “Drink it straight with a cookie – it’s creamy and yummy and refreshing when chilled. Use it…

Almond Milk LA – Almond Milk made from Californian almonds. In a traditional glass bottle, and also possible to get delivered to the door step. If you haven’t tried Almond Milk before here are some ways to use it: “Drink it straight with a cookie – it’s creamy and yummy and refreshing when chilled. Use it as a base for smoothies, pour it over cereal, or warm it on the stove on a cold night with another cookie. Almond milk is high in protein, vitamins, minerals, anti-oxidants, phyotchemicals, living enzymes, and healthy omega fatty acids including calcium, zinc, vitamin E, magnesium, manganese, selenium, iron, B12, and potassium.”

By Kristina de Verdier on 29 June, 2014 In , , , ,

Peltolan Cheese – A Slice of Finnish Nature

Peltolan blue cheese, designed by Packlab. “Previously shrink wrapped and labeled with a barcode sticker, Peltolan was a product with no brand identity in need of some help. That was nothing short of an opportunity for us to create something extraordinary from scratch. While this blue cheese had plenty of value within its quality, the…

Peltolan blue cheese, designed by Packlab. “Previously shrink wrapped and labeled with a barcode sticker, Peltolan was a product with no brand identity in need of some help. That was nothing short of an opportunity for us to create something extraordinary from scratch. While this blue cheese had plenty of value within its quality, the new packaging and brand design built an identity for the product and positioned it as Premium Finnish Blue Cheese. The ”Slice of Finnish Nature” was a narrative taken literally and transferred to the stackable structure that forms a birch tree – an approach which offers impressive merchandising opportunities, instantly differentiating the brand. The front of the packaging communicates natural refined wood which suggests the refinement of the cheese making process. Within the natural wood grains there are hidden illustrations details, which once discovered add to the story that consumers embrace by inviting this product to their homes. The holistic joined-up approach to product development has produced an unique premium tactile packaging experience.”

By Kristina de Verdier on 20 December, 2013 In , ,

Åremjölk Micro Dairy

Åremjölk – Daily fresh milk from grass-fed cows. The milk is low pasteurized at a local dairy and delivered to the retailer ICA Åre, where it’s sold for 20 SEK/litre. The Customers fill their own bottle, 2dl or 1 L, from a dispenser machine. The milk comes from cows fed 70% with grass, instead of concentrate which usually is the main feed. Grass…

Åremjölk – Daily fresh milk from grass-fed cows. The milk is low pasteurized at a local dairy and delivered to the retailer ICA Åre, where it’s sold for 20 SEK/litre. The Customers fill their own bottle, 2dl or 1 L, from a dispenser machine. The milk comes from cows fed 70% with grass, instead of concentrate which usually is the main feed. Grass milk is healthier and also more costly for the farmer, because the cows can only produce half the amount of milk. Apparently the milk tastes delicious and it’s now up to the Åre Customers to decide if the “Grass milk” is here to stay!

Delta Bio Organic Milk

“Spoondesign was asked from Delta Dairy -the leading Greek dairy company – to design their new organic milk range (Delta Bio), consisting of a 3,5% full fat milk and 1,5% fat semi-skimmed milk. The concept was to create a sense of ”innocence”, to depict the values of the organic farming procedure, with a simple -yet…

Spoondesign was asked from Delta Dairy -the leading Greek dairy company – to design their new organic milk range (Delta Bio), consisting of a 3,5% full fat milk and 1,5% fat semi-skimmed milk. The concept was to create a sense of ”innocence”, to depict the values of the organic farming procedure, with a simple -yet effective- fresh and unique way, in order to make a statement and stand out from the competition on the shelves.” Via Packaging of the World.

By Kristina de Verdier on 9 December, 2013 In , , ,

New butter brand and in-home experience

Here is a very good piece of innovation & design work for something as basic as butter. A holistic approach to the food product and its packaging, where the in-home experience has been key. Compliments to Pearlfisher and Arla. “As part of a long-term relationship with Arla, Pearlfisher have created a new addition to the Lurpak range – Slow Churned…

Here is a very good piece of innovation & design work for something as basic as butter. A holistic approach to the food product and its packaging, where the in-home experience has been key. Compliments to Pearlfisher and Arla.

“As part of a long-term relationship with Arla, Pearlfisher have created a new addition to the Lurpak range – Slow Churned Butter. The work spans brand strategy, structure innovation, packaging design and in-home experience.

Lurpak Slow Churned Butter is a distinctively delicious butter made using traditional dairy craftsmanship. It uses the famous and loved Lurpak recipe, but is made with a method inspired by the early dairy tradition – the cream is churned very slowly and is made in small batches to allow a unique fuller Lurpak taste and texture to develop. Pearlfisher’s challenge for this project was to nurture what makes Lurpak iconic whilst developing a new brand design that would sit comfortably within the Lurpak portfolio and alongside the full range on the shelf. The result is a premium offer within the category that appeals to people who enjoy pure unadorned butter moments – it is the butter for butter connoisseurs.

Arla Vice President Global Butter & Spreads, Laurence Fischer, commented, “Lurpak speaks to an audience of food lovers, because like them, it knows that food matters. The quality of ingredients and where they come from is essential. It is about great food and the
role it can play in making life enjoyable. With our products we look to encourage experimentation, invention and enjoyment in the kitchen. We may be over 100 years old but we look forward not back. We are modern and progressive.”

Russian Dairy Packaging

Нюрка пришла! (Nyurka came!). A line of Russian natural dairy products. Simple and clean using just two colours, which makes the packaging easy for production and visible on the shelf. Designed by Viewpoint

Нюрка пришла! (Nyurka came!). A line of Russian natural dairy products. Simple and clean using just two colours, which makes the packaging easy for production and visible on the shelf. Designed by Viewpoint

By Kristina de Verdier on 11 November, 2013 In , , , ,

Knuthenlund

Wow! Envision Design has done a really good job developing a packaging collection for Knuthenlund. “On 1 July 2007, Knuthenlund estate converted its farming operations to organic production, and in doing so became one of the very biggest organic farms in Denmark. In converting to organics, Knuthenlund embarked on a new chapter in its long history. We have…

Wow! Envision Design has done a really good job developing a packaging collection for Knuthenlund. “On 1 July 2007, Knuthenlund estate converted its farming operations to organic production, and in doing so became one of the very biggest organic farms in Denmark. In converting to organics, Knuthenlund embarked on a new chapter in its long history. We have greatly looked forward to the great challenge of running the estate as an organic enterprise. On Lolland we have some of the best farmland in Denmark, and possibly even the best climate. In our view, we must capitalise on this to supply the best produce in Denmark. Converting the estate to organic production is a major commitment, but we hope we can thereby demonstrate that there is an alternative approach to professional farming – one that takes both the working and natural environment into consideration as well as animal welfare.” Via Lovely Package