Hinoki by Nine

Hinoki is a beautiful sustainable packaging concept created for the cosmetics industry. It’s designed by Swedish innovation agency NINE. NINE is a future-driven innovation consultancy, part of the BillerudKorsnäs Group, a publicly traded company and global provider of smarter packaging for a sustainable future. CHALLENGE: In the Cosmetics Industry, the notion of  “premium” products is commonly connected to…

Hinoki is a beautiful sustainable packaging concept created for the cosmetics industry. It’s designed by Swedish innovation agency NINE. NINE is a future-driven innovation consultancy, part of the BillerudKorsnäs Group, a publicly traded company and global provider of smarter packaging for a sustainable future.

CHALLENGE: In the Cosmetics Industry, the notion of  “premium” products is commonly connected to the “little extras” on the packaging. Many times, this extra packaging is not entirely necessary and only used during a limited time and then simply discarded. For Hinoki, we wanted to create a sustainable packaging range that is premium, respectful to the planet and a true game-changer in the world of packaging.

SOLUTION: Hinoki is a range of travel-size packaging made out of biodegradable paper for organic skin care products. It’s a concept based on simplicity, single-origin, and respect for the renewable material applied to a currently quite un-sustainable packaging category. The structural design of Hinoki is inspired by the form-language of origami as a means of being true to the value of the material. Each container uses a single piece of laminated paper, folded and pressed into shape, with a tear-off corner revealing a Hinoki wood twist cap.

RESULT: The result is a tactile and natural skin care range with premium value, coming not from artificial inflation, but rather an honest representation and respect for the value of both packaging materials and product experience. The concept is based on existing material and technology. It is currently in the process of being up-scaled. NINE together with Billerud Korsnäs will invite one brand owner partner, in a first mover ambition to develop concepts together with us for sustainable solutions projected to be on the market within 24-36 months.

Cosmetics concept created by Funky Business

Branding agency Funky Business® created new brand line concept of premium cosmetics. “Microme Cosmetics are innovative solution in the field of molecular makeup. Natural ingredients and the latest scientific developments allowed to create safe and effective solution for rejuvenating and skin protection. Product line consists of three well-developed positions helping to get a full range…

Branding agency Funky Business® created new brand line concept of premium cosmetics. “Microme Cosmetics are innovative solution in the field of molecular makeup. Natural ingredients and the latest scientific developments allowed to create safe and effective solution for rejuvenating and skin protection. Product line consists of three well-developed positions helping to get a full range of skin care products. Skin Protect — protection, Skin Care — Care, Skin Control — constant care. The main objective was to reflect company’s innovative approach to their products, natural ingredients, but not to make it in trivial way. We decided to look deeper and explore the basic ingredients of cosmetics under the microscope because its molecular properties give such effect. On the molecular level each object forms incredible patterns, so these patterns make up basis of packaging ideas. As a result, the decision was to use a tactile pattern formed by main ingredient of the product. High-quality paper and special printing technology made it possible not only to see but also feel the contents of the box.” Via Packaging of the World.

Biodynamic Line in Molded Fibre Package

Jurlique’s biodynamic line. All inserts and boxes they use are made from 100% post-consumer recycled paper. Like this egg carton-ish gift box. Their products are all natural, made from plants and flowers from their South Australian farms.

Jurlique’s biodynamic line. All inserts and boxes they use are made from 100% post-consumer recycled paper. Like this egg carton-ish gift box. Their products are all natural, made from plants and flowers from their South Australian farms.