Every year, Coca-Cola celebrates Hispanic Heritage Month by recognizing the achievements and contributions of Latinos in the United States. This year’s program focuses on the power of family, culture and community while bringing people together in celebration of their heritage and unique family stories.

Based on the insight that Latinos have a particular pride in their family names, which reflect their history and heritage, the cans feature common family names… in reverse! You peel the sticker off, place it on your person and use the moisture from the can to fix the name onto your skin.

“At Coca-Cola we have been a part of so many of the important moments in Hispanic families’ lives, and we want to continue making new memories with them,” said Lauventria Robinson, vice president, Multicultural Center of Excellence, Coca-ColaNorth America. “During Hispanic Heritage Month, we are celebrating the immense pride Latinos have for their culture and heritage, a pride that translates most significantly into their family names, which they carry with honor and joy.”

Families can also visit Coke’s site to purchase “Share a Coke” bottles personalized with their last names to share that pride with the world.

By Kristina de Verdier on 28 September, 2015 In coca cola, Interaction, packaging

Coca-Cola  just released two new packaging projects, the Chill Activated Can and Sixer. The Chill Activated Can allows the consumer to see how cold their Coca-Cola is by displaying a graphic of ice cubes when chilled. The Sixer box saves the consumer space by storing vertically or horizontally in their fridge. Two great innovative packages for Coca-Cola fanatics

By Kristina de Verdier on 11 November, 2013 In Beverages, can, coca cola, cold, Design, innovation, packaging, smart packaging

Khadia Ulumbekova, based in Moscow, designed this beautiful gigantic bottle for Coca Cola. It has been presented at events and festivals in Moscow, and was a part of the contest “125 of years of happines” by Coca Cola. To be found at museum ‘World of Coca-cola’ in Atlanta.

By Kristina de Verdier on 2 October, 2011 In Art, coca cola, Design, illustrations, khadia, package

Nathalie Rykiel has designed this colorful graphic for Coca Cola’s aluminium bottle. Aluminium or glass bottles, what’s most environmentally friendly? Reading about the subject and you will find many different answers and opinions. Good thing with both materials is that they are 100% recyclable. But they have different impacts in different stages of the life cycle. To simplify it; Aluminium takes more energy to get out of the ground, but less to transport. Glass is much more energy efficient to create, but is heavy and fuel-intensive to transport. Now, taking usability into consideration; people handling the packages – retailers, consumers and so on – probably appreciate a light-weight package…and some people think transparency is important….you see, we can go on and on.

By Kristina de Verdier on 7 January, 2009 In aluminium, Beverages, bottle, coca cola, Design, graphic, packaging