Coke Cans with temporary tattoo
Every year, Coca-Cola celebrates Hispanic Heritage Month by recognizing the achievements and contributions of Latinos in the United States. This year’s program focuses on the power of family, culture and community while bringing people together in celebration of their heritage and unique family stories. Based on the insight that Latinos have a particular pride in their family names,…
Every year, Coca-Cola celebrates Hispanic Heritage Month by recognizing the achievements and contributions of Latinos in the United States. This year’s program focuses on the power of family, culture and community while bringing people together in celebration of their heritage and unique family stories.
Based on the insight that Latinos have a particular pride in their family names, which reflect their history and heritage, the cans feature common family names… in reverse! You peel the sticker off, place it on your person and use the moisture from the can to fix the name onto your skin.
“At Coca-Cola we have been a part of so many of the important moments in Hispanic families’ lives, and we want to continue making new memories with them,” said Lauventria Robinson, vice president, Multicultural Center of Excellence, Coca-ColaNorth America. “During Hispanic Heritage Month, we are celebrating the immense pride Latinos have for their culture and heritage, a pride that translates most significantly into their family names, which they carry with honor and joy.”
Families can also visit Coke’s site to purchase “Share a Coke” bottles personalized with their last names to share that pride with the world.