Dorset Cereals

Was surprised when I found Dorset Cereals at Coop in Italy. Big Fish designed it, and won DBA Design Effectiveness Award. It’s very well done! The brief: “Big Fish was commissioned to build a brand for Dorset Cereals that would fulfil the potential of the product and gain broad distribution through multiples and independents as…

Kellogg Co. space-efficient Cereal Box

Kellogg Co. is driving a six-month test in Detroit of a space-saving box which offers the same amount of food, but with less packaging. “The new test boxes will fit more easily into consumers’ pantries, and the new compact packaging also allows for more efficient use of retail space and enables retailers to offer a wider…