Dorset Cereals

Was surprised when I found Dorset Cereals at Coop in Italy. Big Fish designed it, and won DBA Design Effectiveness Award. It’s very well done! The brief: “Big Fish was commissioned to build a brand for Dorset Cereals that would fulfil the potential of the product and gain broad distribution through multiples and independents as…

Was surprised when I found Dorset Cereals at Coop in Italy. Big Fish designed it, and won DBA Design Effectiveness Award. It’s very well done! The brief: “Big Fish was commissioned to build a brand for Dorset Cereals that would fulfil the potential of the product and gain broad distribution through multiples and independents as well as develop international distribution. The new brand needed to increase consumer awareness and consumption while maintaining existing customer loyalty.” Source: DBA

Kellogg Co. space-efficient Cereal Box

Kellogg Co. is driving a six-month test in Detroit of a space-saving box which offers the same amount of food, but with less packaging. “The new test boxes will fit more easily into consumers’ pantries, and the new compact packaging also allows for more efficient use of retail space and enables retailers to offer a wider…

Kellogg Co. is driving a six-month test in Detroit of a space-saving box which offers the same amount of food, but with less packaging. “The new test boxes will fit more easily into consumers’ pantries, and the new compact packaging also allows for more efficient use of retail space and enables retailers to offer a wider variety of products,” says Kim Miller, vice president, Morning Foods Marketing, Kellogg Co. “The test of this new space-saving packaging is part of our ongoing commitment to identify solutions that help us meet the needs of our retail partners and consumers.”