By Colin Dunn “Jupiter Consumer Goods is a culture-jamming brand designed to subvert and critique mainstream consumer habits. The brand is inspired by Jupiter, the deity of ancient Roman mythology. In Ovid’s Metamorphosis, Jupiter saves the earth from destruction by killing Phaëton, the reckless son of the sun god.”

By Kristina de Verdier on 19 November, 2011 In carbon footprint, Design, greenwashing, jupiter, packaging, Sustainability Information, sustainable

Boisset introduces Fog Mountain Merlot in a 1-L PET bottle. I recommend you to read through the article on Greener Package. You will see some statements about sustainability, which as always will give you different answers depending on who you ask. Boisset in this case, claims that the PET bottles have a smaller carbon footprint than comparable glass bottles and require less energy to produce, ship, and recycle. A big driver for these companies is of course cost – amount of material – which in many cases also drives environmental impact. A 1-L Fog Mountain Merlot PET bottle contains 33% more wine than a standard 750-mL glass bottle, even though the two bottles are similar in physical size. Interesting! I have always found it so interesting that the icon of a traditional wine bottle is so strong, that even if new technologies enable more efficient distribution – it’s hard to make a change. Consumers have a strong power whether this will be a success or not.

By Kristina de Verdier on 24 June, 2009 In Beverages, boisset, carbon footprint, environment, glass, Material, packaging, PET, wine