Environmentally Friendly Can Collar

Can Collar™ is a durable, environmentally friendly ring alternative, made from 86% paperboard, a renewable, fiber-based material, using the minimum amount of material required to still firmly hold the cans in place, and be water resistant. The Can Collar™ is recyclable where facilities exist to recover poly-coated paperboard products. Developed by packaging company WestRock. Muskoka Brewery who is…

And Union’s Beer Can go texture

“Bavarian craft brewer AND UNION has unveiled the first canned beers in its range with a  ballsy yet restrained design. Solid, single colours represent each beer in the line-up, in an attempt  to cut through the clutter commonly seen on shelves these days.” “The modest hero of the design is texture, as the brewer played with…

By Kristina de Verdier On 3 March, 2017 In , , ,

Yoga and beer?

Lululemon is creating a craft beer. The yoga pants maker has revealed a new brew called Curiosity Lager. The company collaborated with Stanley Park Brewing to create the limited-release lager. It is the official beer of SeaWheeze, a half-marathon and festival that blends music, running and yoga held in Vancouver in August. The lager features chinook and lemon drop hops. It will be available in B.C. and Alberta…

By Kristina de Verdier On 7 September, 2015 In , , , , , ,

Coca Cola Packaging Innovations

  Coca-Cola  just released two new packaging projects, the Chill Activated Can and Sixer. The Chill Activated Can allows the consumer to see how cold their Coca-Cola is by displaying a graphic of ice cubes when chilled. The Sixer box saves the consumer space by storing vertically or horizontally in their fridge. Two great innovative…

Coke Sharing Can

You have probably seen the Coke bottles where the iconic logo is swapped with names, to invite people sharing the drink (and spread the message virally). Coca-Cola marketing has long centered around various ways of sharing.  Here is yet another twist on the theme. A temporary campaign; a regular-size Coke that twists apart into two small cans…

Femme Natural Boost

    ‘Designed by Ehrenstråhle & Wågnert. “Femme Natural Boost is an energy drink that turns to a female audience that, in the current situation, have no alternative available in a product category in which communication signals mostly extreme sports, masculinity and testosterone. The challenge was therefore to develop a package that attracts the audience…

By Kristina de Verdier On 8 May, 2013 In , 1 comment

Zeta Limited Edition

The Swedish brand Zeta celebrates their 40th anniversary this year, and the founder Fernando di Luca with family celebrates this by launching a limited edition tin-can. The retro-inspired package contains 0,5 L oil, and is designed by Identity Works. The illustration on the front is Fernando himself.

By Kristina de Verdier On 3 November, 2011 In , , , , ,