“Bavarian craft brewer AND UNION has unveiled the first canned beers in its range with a  ballsy yet restrained design. Solid, single colours represent each beer in the line-up, in an attempt  to cut through the clutter commonly seen on shelves these days.”

“The  modest hero of the design is texture, as the brewer played with embossed geometric shapes to add depth to the  container  in the absence of typical craft beer aesthetics. By manipulating the surface of the  aluminium can, the design balances visual simplicity with detailed, tactile consideration to reflect the  malleable nature of the material.” Via The Dieline

By Kristina de Verdier on 3 March, 2017 In can, Design, packaging, textured

Lululemon is creating a craft beer. The yoga pants maker has revealed a new brew called Curiosity Lager. The company collaborated with Stanley Park Brewing to create the limited-release lager. It is the official beer of SeaWheeze, a half-marathon and festival that blends music, running and yoga held in Vancouver in August. The lager features chinook and lemon drop hops. It will be available in B.C. and Alberta into the fall. The company has been posting playful comments online, calling the beer “a refreshing reward for the end of a sweat session,” and “beer, it’s the new yoga pant.” Via Global News.

By Kristina de Verdier on 7 September, 2015 In beer, can, craft, Design, Health, packaging, yoga

Coca-Cola  just released two new packaging projects, the Chill Activated Can and Sixer. The Chill Activated Can allows the consumer to see how cold their Coca-Cola is by displaying a graphic of ice cubes when chilled. The Sixer box saves the consumer space by storing vertically or horizontally in their fridge. Two great innovative packages for Coca-Cola fanatics

By Kristina de Verdier on 11 November, 2013 In Beverages, can, coca cola, cold, Design, innovation, packaging, smart packaging

You have probably seen the Coke bottles where the iconic logo is swapped with names, to invite people sharing the drink (and spread the message virally). Coca-Cola marketing has long centered around various ways of sharing.  Here is yet another twist on the theme. A temporary campaign; a regular-size Coke that twists apart into two small cans so you can share with a friend. The cans were available in limited quantity during a trial stage via a “happiness truck” in Singapore. Via FastCo Create

By Kristina de Verdier on 30 May, 2013 In Beverages, can, innovation, Soft drink

‘Designed by Ehrenstråhle & Wågnert. “Femme Natural Boost is an energy drink that turns to a female audience that, in the current situation, have no alternative available in a product category in which communication signals mostly extreme sports, masculinity and testosterone. The challenge was therefore to develop a package that attracts the audience without, for that matter, alluding to the old image of what is feminine.

Femininity and independence were the key words in the creation of Femme’s brand, which included a complete graphic profile and packaging design. In terms of branding we wanted to express attitude and self- confidence with the female at the heart of it, which sets Femme apart from other competitors in the energy drink market. By working with a saturated yet distinctive color along with hand-drawn typeface, the can got an expression that was feminine without being perceived as cliché-like.”

By Kristina de Verdier on 8 May, 2013 In Beverages, can

The Swedish brand Zeta celebrates their 40th anniversary this year, and the founder Fernando di Luca with family celebrates this by launching a limited edition tin-can. The retro-inspired package contains 0,5 L oil, and is designed by Identity Works. The illustration on the front is Fernando himself.

By Kristina de Verdier on 3 November, 2011 In can, Design, Food, olive oil, package, zeta