Bavarian craft brewer AND UNION has unveiled the first canned beers, in textured aluminium cans.
“Bavarian craft brewer AND UNION has unveiled the first canned beers in its range with a ballsy yet restrained design. Solid, single colours represent each beer in the line-up, in an attempt to cut through the clutter commonly seen on shelves these days.”
“The modest hero of the design is texture, as the brewer played with embossed geometric shapes to add depth to the container in the absence of typical craft beer aesthetics. By manipulating the surface of the aluminium can, the design balances visual simplicity with detailed, tactile consideration to reflect the malleable nature of the material.” Via The Dieline