Panettone and Pandoro from Milan

We are getting closer to Christmas. And the stores in Italy, and to some extend around the world, are being filled with the symbolic Christmas cakes, Panettone and Pandoro. Panettone is a type of sweet bread loaf originally from Milan. Pandoro (Pan d’oro – golden bread) is similar to Panettone, but contains no fruit. Here is nice classic…

We are getting closer to Christmas. And the stores in Italy, and to some extend around the world, are being filled with the symbolic Christmas cakes, Panettone and Pandoro. Panettone is a type of sweet bread loaf originally from Milan. Pandoro (Pan d’oro – golden bread) is similar to Panettone, but contains no fruit. Here is nice classic panettone and pandoro packaging design from Panettoni G. Cova & C

Bread Concept Triple Sales

  It´s nice to follow up and see how well a product makes it to the market. Identity Works designed this Crisp Bread Concept for Leksands Knäckebröd. And can now tell that it has outperformed even the most modest sales estimations. “Currently 3 times expected volumes it goes a long way to showing the impact great…

 


It´s nice to follow up and see how well a product makes it to the market. Identity Works designed this Crisp Bread Concept for Leksands Knäckebröd. And can now tell that it has outperformed even the most modest sales estimations. “Currently 3 times expected volumes it goes a long way to showing the impact great products, ideas and craftsmanship can make without the need for media spends.” See how valuable it is to invest in solid design work, and proper packaging design development.

Here is the story about the concept: “Thin crisp bread is one of Sweden’s most loved household staples. During recent years a new premium category has begun to emerge through a number of newly formed challenger brands. As the ‘traditional’ crisp bread market leader, Leksands decided it was time to establish themselves in this rapidly expanding category. Their overall aim: lead it.

To achieve this they wanted to create an entirely new product, one capable of positioning itself as premium and modern. With flavour and format generation central to the brief it was clear this would be no ordinary rehash of an existing product. A competitor analysis revealed that many of these ‘new bakeries’ were actively trying to look authentic by creating an illusion of heritage. As a genuine, family owned bakery spanning 6 generations Leksands has no shortage of authentic heritage, stories and secrets.

Thus our key objective was born – tell the Leksands story in a relevant and appealing way for the modern, urban consumer. Delivery included concept, name generation, structural and pack design.”

By Kristina de Verdier on 21 November, 2013 In , ,

La Boulangerie

La Boulangerie, a wonderful french bakery at Östra Rönneholmsvägen in Malmö, Sweden. Outstanding good bread, all bread is hand shaped, put on linen and baked in stone oven, just like they did in the early days. Healthy bread without any additives or preservatives. They are also distributing this bread bag made of fairtrade cotton; Store your bread…

La Boulangerie, a wonderful french bakery at Östra Rönneholmsvägen in Malmö, Sweden. Outstanding good bread, all bread is hand shaped, put on linen and baked in stone oven, just like they did in the early days. Healthy bread without any additives or preservatives. They are also distributing this bread bag made of fairtrade cotton; Store your bread in this, and you keep the bread tasty with a crispy surface….and no need of plastic bags.

By Kristina de Verdier on 9 November, 2010 In , , , , ,

Compostable Bread Packaging

Compostable Bread Packaging from Village Bakery Found this nice little figure in a paper about drivers for biodegradable/compostable plastics and role of composting in waste management and sustainable agriculture. Reading about this subject, it´s definitely moving forward, but big concerns when plastics and bio-degradable materials not are distinguished enough, so the consumers mix them up – problems for the recycling management.An article from the…

Compostable Bread Packaging from Village Bakery

Found this nice little figure in a paper about drivers for biodegradable/compostable plastics and role of composting in waste management and sustainable agriculture. Reading about this subject, it´s definitely moving forward, but big concerns when plastics and bio-degradable materials not are distinguished enough, so the consumers mix them up – problems for the recycling management.An article from the city of LA, where Neil Guglielmo, a division manager with the city’s Bureau of Sanitation says: When you talk about making something compostable, it’s great, but the downside is: Can you then actually compost it? I’d hate to see compostable bags end up having to go to a landfill. “When compostable plastic is mixed with standard plastic, it makes the batch structurally unsound. And the result can only be tossed into a landfill.”