Fazer’s Oat Brand Reinvented

Fazer Yosa recently came to Pearlfisher with a brief to reinvent their oat brand Yosa. Since oat-based products have emerged as a disruptive trend on the market they are becoming part of a more healthy and sustainable lifestyle. Yosa is at the forefront of this trend.

Oat-based products have emerged as one of the most popular and disruptive trends on the market. At the forefront of this trend is Yosa, a brand that’s harnessed the oaty goodness and power of oats for the last 20 years. Recently acquired by one of the largest corporations in the Finnish food and drink industry, Fazer approached Pearlfisher to refresh Yosa’s expression and make it stand out in what is becoming a crowded space.

“Our design counteracts the cold cues of the category and celebrates the greatness and deliciousness of Fazer Yosa products. Illustrating Yosa as a plant, the Y logo signifies where everything related to the brand flourishes from whilst the strapline – We Know Oats – reinforces the brand’s heritage and expertise. Embodying both its pioneering spirit and rich heritage we focused the Fazer Yosa brand story on the bigger potential oats have as part of a healthy lifestyle.”

Carlsberg Innovative Communication

As many other brands do globally, Carlsberg is shifting their marketing investment, from traditional media to digital and social media channels. They are delivering brand communications where they appear in unexpected contexts. Or as they explain, they want to be present in the right contexts! Carlsberg recently launched a quite unexpected product. Together with the Danish beauty brand…

carlsberg schampoo packaging design 2
carlsberg-shampoo packaging design 1

As many other brands do globally, Carlsberg is shifting their marketing investment, from traditional media to digital and social media channels. They are delivering brand communications where they appear in unexpected contexts. Or as they explain, they want to be present in the right contexts! Carlsberg recently launched a quite unexpected product. Together with the Danish beauty brand Urtegaarden they created Beer Beauty, a range of beauthy products based on beer from Carlsberg. The range includes shampoo, conditioner and body lotion, each product contains at least 0.5 liters of beer. This time it was the ad agency CP + B was behind. It was a way to talk about that beer contains natural ingredients and has many great properties. It gives new energy to the brand and multi-media wrote about the launch around the world. Via Resumé.

By Kristina de Verdier on 6 September, 2015 In , , , ,

Glenilen Farm

   Glenilen Farm, designed by the Brand Union “A recent success story of the food sector, Glenilen is at the forefront of Ireland’s food exports and since the rebrand has managed to get their products into various prestigious British outlets, ranging from Selfridges and Harvey Nichols in London to Tesco, Waitrose and Wholefoods. Public response…

 

 Glenilen Farm, designed by the Brand Union “A recent success story of the food sector, Glenilen is at the forefront of Ireland’s food exports and since the rebrand has managed to get their products into various prestigious British outlets, ranging from Selfridges and Harvey Nichols in London to Tesco, Waitrose and Wholefoods. Public response to the rebrand has also been extremely strong, with customers referencing the new packaging in many comments left on Glenilen’s website and Facebook page. In December 2011 the rebrand work for Glenilen Farm won the coveted Grand Prix at the Irish Design Effectiveness Awards”