Kohana Coffee Rebranding

Kohana before the rebrand Designed by Helm’s Workshop. “Kohana’s coffee is exceptional, but their brand identity was dated, out of sync with their values and missing the mark with contemporary coffee culture. With the brand poised to enter the national market and launch a new product line, it was a perfect moment to shun evolution…

Kohana before the rebrand

Designed by Helm’s Workshop. “Kohana’s coffee is exceptional, but their brand identity was dated, out of sync with their values and missing the mark with contemporary coffee culture. With the brand poised to enter the national market and launch a new product line, it was a perfect moment to shun evolution in favor of revolution. We proposed a bold transition from a dated packaging system to an identity focused on the islands that inspired the brand, its values and the ritual of enjoying a cup of coffee. To help, we invited artist Abi Daniel to capture the beauty and energy of the coffee plant. The result is a striking package that not only conveys a sense of Hawaii, but translates to just about anywhere people enjoy a moment of reflection.

Kohana is the small, white Hawaiian flower that heralds the arrival of the coffee cherry. It signals the promise of coffee to come, and the beginning of an extraordinary experience. It’s a strong symbol for the brand, but it wasn’t being leveraged in a way that resonated with consumers. Our solution was to let the flower speak for itself. Rather than just telling consumers that the coffee is organic and natural, we would show them— letting the inherent beauty of the coffee plant tell the story in an honest, pure way.”

By Kristina de Verdier on 30 January, 2015 In , ,

Ridna Marka Juice

1st Place in the Non-Alcoholic Beverage category, The Dieline Awards 2014. “Ridna Marka (Native Brand) is a new Ukrainian juice line consisting of four basic flavors: clear apple, orange, tomato and cloudy apple. The inspiration for design, as well as the brand name, has been taking from Soviet style of 60s and 70s. The idea was not just to…

1st Place in the Non-Alcoholic Beverage category, The Dieline Awards 2014. “Ridna Marka (Native Brand) is a new Ukrainian juice line consisting of four basic flavors: clear apple, orange, tomato and cloudy apple. The inspiration for design, as well as the brand name, has been taking from Soviet style of 60s and 70s. The idea was not just to recreate romantic “look and feel” of grocery in USSR and evoke childhood nostalgia for the older generation. Design should attract young people who know about that time only from the stories of their parents. It is a fact that the childhood memories are always the best. In this case we believe that retro products are perceived as guaranteed quality and particularly tasty.” Designed by Yurko Gutsulyak. Via The Dieline.

Norwegian Ambassadør

“Packaging and identity for Norwegian Ambassadør, a premium vodka for the russian market. The design is based on the geometry of the cross within the norwegian flag. The use of “Ø” in the name is a nod to the norwergian language and thus gives the brand a unique flair. Finalist in ‘Packaging Alcoholic Drinks’ category at…

“Packaging and identity for Norwegian Ambassadør, a premium vodka for the russian market. The design is based on the geometry of the cross within the norwegian flag. The use of “Ø” in the name is a nod to the norwergian language and thus gives the brand a unique flair. Finalist in ‘Packaging Alcoholic Drinks’ category at European Design Awards 2013.”

Bread Concept Triple Sales

  It´s nice to follow up and see how well a product makes it to the market. Identity Works designed this Crisp Bread Concept for Leksands Knäckebröd. And can now tell that it has outperformed even the most modest sales estimations. “Currently 3 times expected volumes it goes a long way to showing the impact great…

 


It´s nice to follow up and see how well a product makes it to the market. Identity Works designed this Crisp Bread Concept for Leksands Knäckebröd. And can now tell that it has outperformed even the most modest sales estimations. “Currently 3 times expected volumes it goes a long way to showing the impact great products, ideas and craftsmanship can make without the need for media spends.” See how valuable it is to invest in solid design work, and proper packaging design development.

Here is the story about the concept: “Thin crisp bread is one of Sweden’s most loved household staples. During recent years a new premium category has begun to emerge through a number of newly formed challenger brands. As the ‘traditional’ crisp bread market leader, Leksands decided it was time to establish themselves in this rapidly expanding category. Their overall aim: lead it.

To achieve this they wanted to create an entirely new product, one capable of positioning itself as premium and modern. With flavour and format generation central to the brief it was clear this would be no ordinary rehash of an existing product. A competitor analysis revealed that many of these ‘new bakeries’ were actively trying to look authentic by creating an illusion of heritage. As a genuine, family owned bakery spanning 6 generations Leksands has no shortage of authentic heritage, stories and secrets.

Thus our key objective was born – tell the Leksands story in a relevant and appealing way for the modern, urban consumer. Delivery included concept, name generation, structural and pack design.”

By Kristina de Verdier on 21 November, 2013 In , ,

New butter brand and in-home experience

Here is a very good piece of innovation & design work for something as basic as butter. A holistic approach to the food product and its packaging, where the in-home experience has been key. Compliments to Pearlfisher and Arla. “As part of a long-term relationship with Arla, Pearlfisher have created a new addition to the Lurpak range – Slow Churned…

Here is a very good piece of innovation & design work for something as basic as butter. A holistic approach to the food product and its packaging, where the in-home experience has been key. Compliments to Pearlfisher and Arla.

“As part of a long-term relationship with Arla, Pearlfisher have created a new addition to the Lurpak range – Slow Churned Butter. The work spans brand strategy, structure innovation, packaging design and in-home experience.

Lurpak Slow Churned Butter is a distinctively delicious butter made using traditional dairy craftsmanship. It uses the famous and loved Lurpak recipe, but is made with a method inspired by the early dairy tradition – the cream is churned very slowly and is made in small batches to allow a unique fuller Lurpak taste and texture to develop. Pearlfisher’s challenge for this project was to nurture what makes Lurpak iconic whilst developing a new brand design that would sit comfortably within the Lurpak portfolio and alongside the full range on the shelf. The result is a premium offer within the category that appeals to people who enjoy pure unadorned butter moments – it is the butter for butter connoisseurs.

Arla Vice President Global Butter & Spreads, Laurence Fischer, commented, “Lurpak speaks to an audience of food lovers, because like them, it knows that food matters. The quality of ingredients and where they come from is essential. It is about great food and the
role it can play in making life enjoyable. With our products we look to encourage experimentation, invention and enjoyment in the kitchen. We may be over 100 years old but we look forward not back. We are modern and progressive.”