Raw C Coconut water by Saltree

Coconut Water by Australian Raw C. One of Australia’s leading authorities on healthy cooking and lifestyle, Pete Evans, is part-owner of the company. Designed by Saltree. “Raw C first approached Saltree to develop a Path-to-Market Retail Strategy to aquire distribution within major Australian supermarkets. In a highly competitive market, it was agreed that to succeed, we needed to…

Coconut Water by Australian Raw C. One of Australia’s leading authorities on healthy cooking and lifestyle, Pete Evans, is part-owner of the company. Designed by Saltree.

“Raw C first approached Saltree to develop a Path-to-Market Retail Strategy to aquire distribution within major Australian supermarkets. In a highly competitive market, it was agreed that to succeed, we needed to rebuild the Raw C brand from the ground up.

Intensive research was conducted along with a indepth master Brand Planning Program to ensure that the new brand cut through the competitive set.

Raw C doesn’t just bottle any coconut water and we don’t just slap a logo on a pack and call it a brand.

From the hand-painted typography, brandmark and illustrations to the retail packaging design, website and marketing collateral, every touchpoint of Raw C’s rebrand was carefully crafted and in direct alignment to the brand’s philosophy of Accept No Compromise.

Since relaunching, Raw C has has exprienced 20% growth in total sales and is now stocked in major Australian and international retailer outlets.”

Åremjölk Micro Dairy

Åremjölk – Daily fresh milk from grass-fed cows. The milk is low pasteurized at a local dairy and delivered to the retailer ICA Åre, where it’s sold for 20 SEK/litre. The Customers fill their own bottle, 2dl or 1 L, from a dispenser machine. The milk comes from cows fed 70% with grass, instead of concentrate which usually is the main feed. Grass…

Åremjölk – Daily fresh milk from grass-fed cows. The milk is low pasteurized at a local dairy and delivered to the retailer ICA Åre, where it’s sold for 20 SEK/litre. The Customers fill their own bottle, 2dl or 1 L, from a dispenser machine. The milk comes from cows fed 70% with grass, instead of concentrate which usually is the main feed. Grass milk is healthier and also more costly for the farmer, because the cows can only produce half the amount of milk. Apparently the milk tastes delicious and it’s now up to the Åre Customers to decide if the “Grass milk” is here to stay!

Bloody Mary from Stu’s Kitchen

Bloody Mary mix from Stu’s Kitchen. Created by a former bartender Stu Waters, and bloody marys were his specialty. In an interview in Cool Hunting Stu Waters explains “I removed the tomato juice which allowed to avoid preservatives and make it really unique. I wanted to create something that tasted like it came straight from the best bartender—all people have to…

Bloody Mary mix from Stu’s Kitchen. Created by a former bartender Stu Waters, and bloody marys were his specialty. In an interview in Cool Hunting Stu Waters explains “I removed the tomato juice which allowed to avoid preservatives and make it really unique. I wanted to create something that tasted like it came straight from the best bartender—all people have to add is the fresh tomato juice and vodka.” Packed in a premium-looking bottle shaped like the traditional farmacy bottle. Simplistic design where brand and content is in focus.