FORM

FORM is a hair care collection that celebrates beauty in all its forms and was developed to address the hair issues women have been facing for decades.

The collection, which consists of ten products, will help make hair care simpler, by offering products specifically designed for individual hair needs. Whether hair is coily, curly, natural, relaxed or somewhere in between, FORM’s personal and versatile products will help. Designed by Jones knowles ritchie (JKR), a global design agency with offices in London, New York, Shanghai and Singapore. Via Under Consideration.

Zara Fragrance Design

A design evolution of Zara’s “best seller”women’s fragrance range, designed by Lavernia & Cienfuegos. Zara wanted an updated look which their customers continue to recognise.

Designed by Lavernia & Cienfuegos. “Zara approached us to redesign their “best seller” women’s fragrance range. The brief asked that the new design be an evolution of the previous one, with the intention that customers continue to recognize the collection. They asked us to focus on the bottle and cap and to make very little changes to the box. Previously the bottle had a cube design with very pronounced edges, similar to other designs, which have become commonplace in the fragrance market. The cap was cylindrical. We started to work on square forms, but also looking for that ‘something’ to give it character. We rounded the edges, subtly curved the faces and we created a transitional join between the bottle shoulders and the cap to make it seem as a seamless continuation of the glass. We also gave the cap a square rounded shape. The result is a more feminine and smoother appearance than the previous design, which also transmits more quality because of its extra weight. There are seven fragrances in total that are divided into two groups . One group with clear glass and black caps. The other group containing the more sophisticated variants, with tinted glass in black, red or white.

By Kristina de Verdier on 15 February, 2017 In , , , , ,

Rewined Soap Packaging

Rewined is now introducing a new product. Stitch Design Co. designed packaging for their collection of subtly scented soaps. The packaging pulls from the core design elements of the candle packaging to seamlessly connect this new product to the brand. Letterpressed wood veneer wraps, color coded wax seals and signatures on each bar are just a few of those…

Rewined is now introducing a new product. Stitch Design Co. designed packaging for their collection of subtly scented soaps. The packaging pulls from the core design elements of the candle packaging to seamlessly connect this new product to the brand. Letterpressed wood veneer wraps, color coded wax seals and signatures on each bar are just a few of those details that make this brand so recognizable and special.

By Kristina de Verdier on 10 January, 2017 In , , , ,

Carlsberg Innovative Communication

As many other brands do globally, Carlsberg is shifting their marketing investment, from traditional media to digital and social media channels. They are delivering brand communications where they appear in unexpected contexts. Or as they explain, they want to be present in the right contexts! Carlsberg recently launched a quite unexpected product. Together with the Danish beauty brand…

carlsberg schampoo packaging design 2
carlsberg-shampoo packaging design 1

As many other brands do globally, Carlsberg is shifting their marketing investment, from traditional media to digital and social media channels. They are delivering brand communications where they appear in unexpected contexts. Or as they explain, they want to be present in the right contexts! Carlsberg recently launched a quite unexpected product. Together with the Danish beauty brand Urtegaarden they created Beer Beauty, a range of beauthy products based on beer from Carlsberg. The range includes shampoo, conditioner and body lotion, each product contains at least 0.5 liters of beer. This time it was the ad agency CP + B was behind. It was a way to talk about that beer contains natural ingredients and has many great properties. It gives new energy to the brand and multi-media wrote about the launch around the world. Via Resumé.

By Kristina de Verdier on 6 September, 2015 In , , , ,

Paper Tubes

  Chicago paper tube is making recyclable and biodegradable paper tubes shaped into containers for cosmetic, fragrance, candle and gourmet-food packaging. A good alternative to plastic packaging.

 

Chicago paper tube is making recyclable and biodegradable paper tubes shaped into containers for cosmetic, fragrance, candle and gourmet-food packaging. A good alternative to plastic packaging.