Lip Rescue protects women from violence

Lip Rescue by Oriental Princess. A product designed to protect women in Thailand from violence. Following statistics showing that every 20 seconds, a woman is a victim of violence, the Thai beauty brand’s lipstick can also be used as a whistle to alert people nearby. Blowing on the safety whistle-style packaging emits a sound of up to…

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Lip Rescue by Oriental Princess. A product designed to protect women in Thailand from violence. Following statistics showing that every 20 seconds, a woman is a victim of violence, the Thai beauty brand’s lipstick can also be used as a whistle to alert people nearby. Blowing on the safety whistle-style packaging emits a sound of up to 120 decibels – which can be heard 100 meters away, enabling women to call for help.

By Kristina de Verdier on 10 January, 2017 In , , ,

Words of Welcome

How can design help Syrian refugees instantly speaking German? The design system ‘Words of Welcome’ makes it possible! Created by DDB Group Germany, based in Berlin.

SITUATION

Germany has welcomed over one million refugees displaced by the conflict in Syria. Asylum seekers face new challenges in Germany: the majority of Syrian refugees cannot understand the German or English and are unable to read the Roman alphabet. This language barrier makes communication between asylum seekers and caregivers extremely difficult. The German government states that integration and basic communication are essential in providing meaningful support.

THE IDEA

Words of Welcome is a design system that turns every aid donation into a German language lesson for refugees. Together with language experts, we developed a phonetic system that combines German language and the Arabic script. We created phonetic transcriptions for the names of the most essential items and created a new label for these products. By reading these labels aloud in Arabic, refugees can instantly pronounce the word in perfect German. With every relabelled product refugees add a new German word to their vocabulary.

THE EXECUTION

In collaboration with multiple refugee shelters, we selected the most essential products that serve the basic needs of the refugees. Next, we developed a phonetic system together with language experts to create phonetic transcriptions for the names of these items. To support as many people as possible, we created these transcriptions in three languages: Arabic, Farsi and Urdu. By printing the transcriptions on a simple roll of box tape we made it easy for volunteers and refugees to repackage the donations on site. The tape uses 7 different colours representing different product categories – helping to differentiate food, sanitary, medical and baby products. The platform caters for the first 28 words every refugee needs to learn so they can communicate their basic needs. Even more words on their way to be produced. An online platform enables people to help spread the word to other citizens, brands and corporations to attract new sponsors.

By Kristina de Verdier on 3 January, 2017

Chilly’s Bottles

Are we ready to change our habits, and reuse one really good bottle, instead of throwing away tons of plastic? The Chilly’s Bottle is a reusable bottle that can keep your water ice cold for up to 24 hours. Chilly’s mission is to accelerate the adoption and everyday use of reusable products. They aim to do this through…

Are we ready to change our habits, and reuse one really good bottle, instead of throwing away tons of plastic? The Chilly’s Bottle is a reusable bottle that can keep your water ice cold for up to 24 hours. Chilly’s mission is to accelerate the adoption and everyday use of reusable products. They aim to do this through “creating products with the perfect balance of distinctive style and unrivalled performance.”

New material – Paptic

Andrew Dent, vice president of library and materials research at Material ConneXion presents 11 exciting new materials designers should watch, for the web magazine Fast Company. Blurring the line between paper and plastic, Paptic is a new material that is easy to print on, easy to recycle, and perfect for packaging. “It might not change…

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Andrew Dent, vice president of library and materials research at Material ConneXion presents 11 exciting new materials designers should watch, for the web magazine Fast Company. Blurring the line between paper and plastic, Paptic is a new material that is easy to print on, easy to recycle, and perfect for packaging. “It might not change the world,” Dent admits, but he thinks we’ll soon start seeing it everywhere, because while it feels and looks like paper, it’s as strong and tear-proof as plastic. Check out the other 10 materials here.

To See Clearly: Technology Excess and Selection, by Jonas Lundin

The unceasing stream of promising innovations may offer tempting visions of a rewarding future—but no matter how attractive any technological break-through may appear to be it remains extremely important, indeed essential, to closely examine and interpret the inherent limitations and possibilities of each alternative.

Createchnology

About the never-ending stream of new technology innovations, and the relevance of them. By thinker & doer Jonas Lundin, based in Stockholm.

Today we live in a time of great promise; hardly a day passes without some new technological innovation being unveiled..  According to some observers, we shall almost certainly see in the next few years more scientific and technical advances than in the entire 20th century—whether these will truly be of a groundbreaking nature or merely incremental in character is a subject of lively debate for now and for the future.   

The unceasing stream of promising innovations may offer tempting visions of a rewarding future—but no matter how attractive any technological break-through may appear to be it remains extremely important, indeed essential, to closely examine and interpret the inherent limitations and possibilities of each alternative. In itself technology is nothing more than a means to some desired end, as yet incapable on its own of producing useful content or generating ideas, creating brands, strategies or products.

A problem can be faced time and again is that in creative sessions, and at decision time, the perceived limits of a particular technological concept all too soon are allowed to inhibit imaginative thinking—instead of the other way round. Complacency such as this (for that’s what it is) can result in persisting with unrewarding reiterative processes, following the same path to little avail over and over again—something that can go on for months and lead only to inadequate, half-baked solutions or, in some cases, relying upon, hoping for, some inspiration from somewhere else to rescue the situation.

Today there are a great number of fine examples of how to successfully harness technology to productive ends. Once mastered (assuming the possession of a sound business model, strategy and organizational form) it all boils down to the exercise of creativity, a grasp of content, and execution—and when our NPD teams successfully identify and exploit the most fruitful path to follow, the subsequent smooth flow of productive, creative energy, though scarcely noticed in operation, will achieve results.

Yes, easier said than done in today’s fiercely competitive world, where the necessity of being able to quickly adapt and put to use appropriate technology that can keep ahead of competitors and increase market share—is considered a mark of success.

I had a rant on this subject at a talk recently, and afterwards a gentleman came up to me and thanked me for giving him a few points to make in an upcoming board meeting. His CEO had been pursuing the strategy “buy something, then see what we can do with it”.  – Perhaps this would have been the right thing to do some decades ago, but today we are confronted with a smorgasbord of technological possibilities for almost all industrial and other activities, much of it of doubtful relevance, a fact that should stress how important it is for companies to be guided by creative insight and the ability to establish an image of themselves as agile, resourceful competitors in their field of activity. This just might be an appealing alternative mode of operation for Kodak-esque management to seek new possibilities and replace the efficiency chart with imaginative vision.

Finally, a litmus-test for reviewing NPD projects:

1. IDEA—is it powerful enough for your goals and purposes? Can your organization bring it off ? Can you carry it through easily?

2. CONTENT—do you find it as captivating as an enjoyable film, television show, or book?

3. RELEVANCE—Does it make sense? Is it of use? Is there a clear connection to field of activity? Will it make a difference, will it contribute to a better world?

4. ARCHITECTURE—is it scalable? Can you duplicate the process? Can you implement it cross-culturally? Intermedially?

5. TECHNOLOGY—old or new, does it serve your purpose?

Jonas Lundin, Stockholm

By Kristina de Verdier on 3 November, 2016

Carlsberg new bio-based beer bottle

As earlier reported here on Ambalaj, Carlsberg are developing the world’s first fully bio-degradable and bio-based beer bottle. The new bottles will be made from a bio-based green fibre material, made from wood fibres, developed in participation with EcoXpac. The bottles are thicker but lighter than plastic alternatives. They can be manufactured into any design and size, and…

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As earlier reported here on Ambalaj, Carlsberg are developing the world’s first fully bio-degradable and bio-based beer bottle. The new bottles will be made from a bio-based green fibre material, made from wood fibres, developed in participation with EcoXpac. The bottles are thicker but lighter than plastic alternatives. They can be manufactured into any design and size, and the trees that will be used are to be replanted at the same rate that they are harvested.

“The bottle has been created with input from some of the leading packaging specialists in the world, who are very excited to participate in the project. Though we still have technical challenges to overcome, we’re on track on the project,” says Håkon Langen, Packaging Innovation Director.

The company have stepped up by creating the ‘Carlsberg Circular Community’ to rethink design, production and packaging for the brand. Carlsberg’s Sustainability Director, Simon Hoffmeyer Boas says that “To Carlsberg, sustainability or CSR is business, it’s not something that’s detached.”

Source: Bio Based World News

3D-printed Algae packaging

Designed by Martina Green. “One third of all plastic produced is used for packaging. Plastic has great packaging qualities, but there is an imbalance between the lifetime of products (hundreds of years) and the actual time of utilization (a few minutes). Plastic packaging generates large amounts of waste that never really disappear. The plastic
 will…

Alg förpackningsdesign 1

Designed by Martina Green. “One third of all plastic produced is used for packaging. Plastic has great packaging qualities, but there is an imbalance between the lifetime of products (hundreds of years) and the actual time of utilization (a few minutes). Plastic packaging generates large amounts of waste that never really disappear. The plastic
 will break into smaller and smaller pieces and cause problem in different ecosystems. Martina is a product designer focused on biodegradable materials. She graduated in Design MA 2014, at the university of Gothenburg. This July she presented 3D-printed algae packaging made from local kelp mixed with biodegradable polymer. The idea is to use algae as an alternative to non degradable plastic packaging. Algae has been used by mankind in ancient cultures, and today it’s harvested on a commercial scale, mostly in Asia. As a packaging material algae has many good qualities; it grows fast, breaks down quick and naturally, does not occupy land space and it is facilitating the growth of marine ecosystem. Martina’s Algae packaging can be used for different applications and the time of degradation can be adapted to required lifespan.”

Flawowine by Aurélien Hervé

How to highlight smell on a wine bottle? “Here the chateau or the year doesn’t matter. The brand Flavowine puts forwards the most important point to appreciate a wine: the smell. Based on perfume testers, the collar indicates the aromas of the bottle. Fruity, floral, vegetable, spicy, woody, empyreumatic , mineral, lactic or animal. Wine dropped onto the card will show…

How to highlight smell on a wine bottle? “Here the chateau or the year doesn’t matter. The brand Flavowine puts forwards the most important point to appreciate a wine: the smell. Based on perfume testers, the collar indicates the aromas of the bottle. Fruity, floral, vegetable, spicy, woody, empyreumatic , mineral, lactic or animal. Wine dropped onto the card will show this information. Better yet, they allow you to smell the wine without opening the bottle. Moreover, the collar can be used as a coaster. As a means of democratizing wine tasting, the second label explains how to appreciate it. Black has always been synonymous with elegance. Here it is also at the service of the bouquet. The bottle prepares us to have an olfactory experience, where the sense of sight is secondary.” Designed by Aurélien Hervé from France

By Kristina de Verdier on 12 July, 2016

Genet by Nueve

“In collaboration with AGR Food Marketing agency we have developed the naming, branding and packaging for a new fruit brand targeted at the domestic market. They grow pears, khakis and saturn peaches. GINETA (genet): Referencing the existing fauna from where these fruits are grown, an area between La Vall de Albaida and the La Costera…

“In collaboration with AGR Food Marketing agency we have developed the naming, branding and packaging for a new fruit brand targeted at the domestic market. They grow pears, khakis and saturn peaches.

GINETA (genet): Referencing the existing fauna from where these fruits are grown, an area between La Vall de Albaida and the La Costera region in Valencia. A genet is a  viverrid mammal of some 45 cm long (without the tail), with a slim body, a long snout and white fur on the throat, yellow – brown on the body and black and white rings on the tail.

A very common resource when choosing an animal’s name for brand naming is to use  the animal’s drawing as a graphic element. In this case, in order to avoid the animal’s shape but still use it, we paid attention to a very special characteristic: the shapes on its tail fur and we created a pattern we have used in the different project pieces. For the brand design, a bold, graceful, dynamic font (like the genet) has been used. These same resources have been employed in the packaging, where we have also been in charge of the production.” Designed by Nueve

By Kristina de Verdier on 22 June, 2016

Just Bee by B&B Studio

“B&B Studio has created the new brand identity and packaging for Just Bee, a natural spring water enriched with a single drop of honey. In a competitive category, the brand wanted to create an iconic look with personality that would communicate the benefits of the product and secure interest from health conscious consumers and retailers alike….

B&B Studio has created the new brand identity and packaging for Just Bee, a natural spring water enriched with a single drop of honey. In a competitive category, the brand wanted to create an iconic look with personality that would communicate the benefits of the product and secure interest from health conscious consumers and retailers alike.

The new geometric bee icon is the hero of the design, with bright, clean colors used in the body to indicate one of the three different flavour variants and the wings a uniform ‘water’ blue to emphasise the inherent refreshment of water in the product. A single golden drop between the words ‘honey water’ illustrates that a single drop of honey is used.” Via The Dieline.

By Kristina de Verdier on 22 June, 2016

Water-Soluble Package made of soap

Designed by Gyro. To protect at-risk babies from hypothermia and germs, we created the “Bennison Baby Care Wear” package. Inside, it contains one donated pajama. Each pajama is wrapped in a package made entirely of water-soluble, nontoxic, biodegradable soap paper. Even the ink used is 100% washable and child-safe. All it takes is a bucket,…

Designed by Gyro. To protect at-risk babies from hypothermia and germs, we created the “Bennison Baby Care Wear” package. Inside, it contains one donated pajama. Each pajama is wrapped in a package made entirely of water-soluble, nontoxic, biodegradable soap paper. Even the ink used is 100% washable and child-safe. All it takes is a bucket, water and a small piece of the package to clean the pajamas and keep children warm, clean and safe.

Acne redefines the beer category

  Daniel Noah Sheikh, currently based in Berlin, has been spending two years creating his own lager label, Noam. Collaborating with one of the world’s most innovative brewing laboratories, Noam brings the values behind traditional bavarian craftsmanship into the 21st century. Thereby defining a new benchmark for the art of contemporary beers, positioning the beer next…

 

Daniel Noah Sheikh, currently based in Berlin, has been spending two years creating his own lager label, Noam. Collaborating with one of the world’s most innovative brewing laboratories, Noam brings the values behind traditional bavarian craftsmanship into the 21st century. Thereby defining a new benchmark for the art of contemporary beers, positioning the beer next to champagne bottles.

The packaging design and brand identity is created by Acne, Stockholm. Their mission was to redefine the beer category with a product that lives within a sophisticated context. They created a utilitarian bottle silhouette with a ’upright pillar’ looking embossing. Giving associations with european decadence and yet post-modern values. The bottle is manufactured in Italy, and labels applied by hand.

Noam is a light, refreshing lager beer with a distinguished mild taste. It is characterised by the floral and savoury flavours of the delicate “smaragd” hop, fused with a signature herbal base note. This lager is composed of the finest ingredients, locally sourced from the valleys of hallertau, the world’s most precious hop-growing region.

By Kristina de Verdier on 20 April, 2016 In , , , ,

Muti Care by Mirko Borsche

MUTI skincare. Developed, designed and manufactured in Munich, together with Mirko Borsche. The uniqueness of MUTI products is their simplicity and intelligent design. The MUTI experience consists of three moments. 1. Design: The reduced packaging design and the colour markings help in regards to choosing personal products. 2. Clarity: A small number of highly efficient products fulfil the main requirements in…

MUTI skincare. Developed, designed and manufactured in Munich, together with Mirko Borsche. The uniqueness of MUTI products is their simplicity and intelligent design.

The MUTI experience consists of three moments.
1. Design: The reduced packaging design and the colour markings help in regards to choosing personal products.
2. Clarity: A small number of highly efficient products fulfil the main requirements in regards to anti-ageing care, which therefore simplifies daily beauty routines.
3. Formulas: The efficient, quickly absorbing and pleasant textures, as well as the ease of the application, are not only good for the skin, but also for the soul.

By Kristina de Verdier on 20 April, 2016 In , , , ,

Water bottle made of algae by Ari Jansson from Iceland

People throw away billions of plastic bottles every year and that’s a problem because it takes plastic around 450 years to decompose, which is kind of a long time. Ari Jónsson is a product design student who studies at the Icelandic Academy of Arts. Recently he came up with a way to create a completely biodegradable water…

People throw away billions of plastic bottles every year and that’s a problem because it takes plastic around 450 years to decompose, which is kind of a long time. Ari Jónsson is a product design student who studies at the Icelandic Academy of Arts. Recently he came up with a way to create a completely biodegradable water bottle using red algae powder. The substance can be formed into a bottle by adding water, heat, placing the resulting jelly into a mold and then putting the mold into a freezer. “What makes this mix of algae and water an interesting solution is the lifespan of the bottle,” says Ari Jónsson, a product design student at Iceland Academy of the Arts, who created the experimental bottle. “It needs to contain liquid to keep its shape and as soon as it’s empty it will start to decompose.” Ari Jónsson exhibited his biodegradable bottle at a design festival in Reykjavik earlier this month.

Raw C Coconut water by Saltree

Coconut Water by Australian Raw C. One of Australia’s leading authorities on healthy cooking and lifestyle, Pete Evans, is part-owner of the company. Designed by Saltree. “Raw C first approached Saltree to develop a Path-to-Market Retail Strategy to aquire distribution within major Australian supermarkets. In a highly competitive market, it was agreed that to succeed, we needed to…

Coconut Water by Australian Raw C. One of Australia’s leading authorities on healthy cooking and lifestyle, Pete Evans, is part-owner of the company. Designed by Saltree.

“Raw C first approached Saltree to develop a Path-to-Market Retail Strategy to aquire distribution within major Australian supermarkets. In a highly competitive market, it was agreed that to succeed, we needed to rebuild the Raw C brand from the ground up.

Intensive research was conducted along with a indepth master Brand Planning Program to ensure that the new brand cut through the competitive set.

Raw C doesn’t just bottle any coconut water and we don’t just slap a logo on a pack and call it a brand.

From the hand-painted typography, brandmark and illustrations to the retail packaging design, website and marketing collateral, every touchpoint of Raw C’s rebrand was carefully crafted and in direct alignment to the brand’s philosophy of Accept No Compromise.

Since relaunching, Raw C has has exprienced 20% growth in total sales and is now stocked in major Australian and international retailer outlets.”