Nike React

When Nike asked runners what they wanted out of their running shoes, they got very specific answers: They said they wanted better cushioning. They also said they wanted better energy return. And they needed their shoes to be lightweight, of course.

Nike React Technology, now available for runners too! When Nike asked runners what they wanted out of their running shoes, they got very specific answers: They said they wanted better cushioning. They also said they wanted better energy return. And they needed their shoes to be lightweight, of course. Oh, and they had to last too. In a way, they wanted everything. The tricky thing is that these four qualities are incredibly difficult to deliver in one material because they’re opposites.

“Nike React foam cushioning” launched in June 2017 in basketball — a sport that requires players to shift direction and speed in seamless motion and to lift off at the blink of an eye. With the basketball shoes, designers encased the Nike React foam in order to provide durability and stability for traction control the players needed, but with running, engineers uncaged Nike React technology to showcase its full potential for the road.

To get there, Nike’s in-house chemists and mechanical engineers came together to test ingredients to see which composition would yield the perfect outcome. It was a process that demonstrated Nike’s in-house manufacturing ingenuity. After more than 400 hundred combinations of chemistry and processing, and using scientific methods to dial in on materials with certain amenable attributes, they landed the unique composition of Nike React foam.

By Kristina de Verdier on 24 January, 2018

Wearable Memo

WEMO (Wearable Memo) gets inspiration from the fact that nurses frequently take notes directly on their hands. It’s a silicon band designed to be written on with a permanent marker for use in the medical and manufacturing fields.

Designed by Tokyo based Kenma. During their research, they found that the need for wearable memos isn’t only within the medical field but also in the wide range of front line sites, such as disaster sites, agricultural and fishery production sites, manufacturing and construction sites. “We have designed this silicon band to wear on the arm which aims to fulfill the motto, “anytime, anywhere, writable, rememberable”, to ensure hard work at these work sites. This product can be written on with a permanent marker and can be erased by rubbing with a finger or using an eraser. It can be used as many times as you like, and it will not disappear even if it gets wet. You can even wash your hands or work underwater while wearing it.”

By Kristina de Verdier on 23 January, 2018

Garbage Popsicles

These popsicles are made by three design students for the Polluted Water Popsicles project, which aims to raise awareness about rising water pollution due to rapid economic growth and urbanization.

These popsicles are made of polluted water. Three Taiwanese art students froze samples of their city’s water in order to call attention to their nation’s pollution problem. The students are from the National Taiwan University of the Arts. The water comes from 100 different polluted water sources in Taiwan, ranging from rivers to ports to ditches. Along with suspiciously colorful waters (due mostly to industrial dye), the popsicles contain bugs, dirt, dead fish, cigarette butts, nets, oil and plastic waste in various forms, such as wrappers, bottle caps and miscellaneous packaging.

By Kristina de Verdier on 13 January, 2018

Touching Realities

Touch is one of the most important sensory modality in driving consumer behavior. The increasing lack of texture in people’s lives makes experiences become one-dimensional.

Studio Ilse Touch Consumer Design 3

We have five senses for a reason, together they help us understand and fully experience our surroundings. In the last few decades, the visual experiences have been explored in all possible directions (e.g. VR, AR). At the same time, cognitive neuroscience has made big progresses in the study of the human mind and of the principles that concur to determine our behavior. Touch is one of the most important sensory modality in driving consumer behavior. The increasing lack of texture in people’s lives makes experiences become one-dimensional. So now, smart brands have be focusing more on how their products feel! By elevating the details and integrating elements of tactility, companies will consequently need to have a clear strategy on the tactile components of their brand.


-What are the tactile elements of your product/brand?

-How can you create brand recognition across senses?

-How can you further elevate the details?


Ilse Crawford has collaborated with Bosnian craftspeople to create furniture using a UNESCO-nominated traditional carving technique. The Zanat Touch collection features stippled surfaces created by hand-carving small scoops out of the wood using custom-made metal tools. With its hand-carved surfaces The Touch Collection engages our instinctive impulse to feel something. The collection adds value and contributes both to the sustainable socio-economic development and the preservation of Bosnian cultural heritage in an area devastated by war.


By Kristina de Verdier on 9 January, 2018 In , , , ,

Bolt Threads x Stella Mc Cartney

Stella McCartney continues the brand’s dedication to fashion eco innovation with the announcement of a new partnership with Bolt Threads, a San Fransisco-based biotechnology company creating the next generation of advanced materials.

This new collaboration will push boundaries in fabric innovation and usher in the next generation of cutting-edge textiles. Bolt Threads engineers fibers from scratch based on proteins found in nature, and then develops cleaner, closed-loop processes for manufacturing, using green chemistry practices.  Exemplified in the collaboration with Stella McCartney, Bolt Threads is able to create silk using yeast, making the textile vegan-friendly; staying true to the designer’s vegetarian philosophy. Solution oriented, this process reduces pollution, creates long-term sustainability, and always remains cruelty-free.

The material is the result of seven years of research and design in a lab. At the molecular level it is spider silk made by human hands. A big team of scientists, engineers, technicians and designers, have developed a way to closely mimic silk created in nature by producing a fiber from corn syrup that was fed to a yeast fermentation. Once the protein is harvested and purified into a powder, it is wet spun into fibres and twisted into yarns.

The first piece from the partnership will be a one-off gold dress made from Bolt Threads’ signature “spider silk”. It will feature in an upcoming exhibition at The Museum of Modern Art called Items: Is Fashion Modern?

The Circle of Every Little Thing

Consumers begin to see responsible products not only as a good move for the future, but as a paradigm shift that needs to happen now. The circular economy suggests that our products will no longer just support our own needs, they will participate in a much bigger system.

We live in a world full of alarms; conflicts, terror and environmental disasters. It makes consumers increasingly worried and aware. As a reaction to this, consumers begin to see responsible products not only as a good move for the future, but as a paradigm shift that needs to happen now. The circular economy suggests that our products will no longer just support our own needs, they will participate in a much bigger system. We will need to continue pushing the boundaries of the circular economy and rethink products in terms of the entire value chain. In this movement, we need to see many more companies and organizations working together, across silos, towards better consumer behavior, encouraging responsible consumption. Consumers realize that their current consumption patterns need to be changed. To make this happen they are turning to the companies who respond and make action of their promises.


-Think circularity, think across value chain, rethink waste

-How can you start with small actions (instead of the big words)?

-How can your products/services be participants in a bigger system?

-How can you work more across silos, companies and organisations?


Parley for the Oceans addresses major threats towards the oceans, the most important ecosystem of our planet. Parley believes the power for change lies in the hands of the consumer – given he has a choice – and the power to shape this new consumer mindset lies in the hands of the creative industries. Artists, musicians, actors, filmmakers, fashion designers, journalists, architects, product inventors, and scientists have the tools to mold the reality we live in and to develop alternative business models and ecologically sensible products to give us earthlings an alternative choice, an everyday option to change something.

Stella McCartney has woven sustainability into her company. She is open about the challenge/paradox of being both sustainable and fashionable at the same time. McCartney says that building environmentally sustainable practices into her own business has been a long-term commitment. Stella has made the brand highly visible in sustainable discussions globally, making her an opinion leader within the area. “We believe that the future of fashion is circular – it will be restorative and regenerative by design and the clothes we love never end up as waste.”

Recycled Coffee Cups

James Cropper 3D Products has been appointed by Lush Fresh Handmade Cosmetics as part of the brand’s commitment to finding ethically sourced packaging.

lush sustainable packaging product design 2

Lush introduced packaging made from recycled coffee cups in October 2017. An advanced processing technique is being used, to separate the plastic and paper, press-molding the paper to create the packaging. The square clam-shell box design can store up to four of Lush’s solid bath-oil products.

By Kristina de Verdier on 15 November, 2017 In , , , ,

The Iris Collection by Hay

The Iris collection, a new series of vases, mugs and penholders in porcelain, designed by Clara von Zweigbergk for Hay. The collection is inspired by folding paper and the super thin porcelain of Anita Japan makes the series extremely strong while still looking fragile. 

Many of the products Clara von Zweigbergk has designed originate from her work with paper. “I have a big love for paper and folding it. I once had a colleague who named me the “paperholic”, he caught me far too often with a freshly shopped roll of paper. So appropriately, the Iris Collection stems from experimenting in folding rounded shapes in various paper weights. One shape led to another and quite soon there was around 20 pieces of paper objects, vases, pen holders and later mugs. The best ones are actually made out of the last sheets of a much-loved Japanese paper, in very unusual (for print) colours, bought in Tokyo.”

By Kristina de Verdier on 18 September, 2017 In , , , , ,

Forest Bath

Shinrin-yoku is a Japanese term that means “taking in the forest atmosphere” or “forest bathing.” It was developed in Japan during the 1980s and has become a cornerstone of preventive health care and healing in Japanese medicine.

Forest bathing Japan consumer trends 2018

We live in an age of interruption. People keep their phone near them almost all the time during day and night. Even though the connected world is offering both convenience and social interactions, consumers increasingly seek meaningful and simpler experiences offline. People are looking for personal enrichment beyond the worlds of work, social media, and city life – some are escaping to the nature, some are going to yoga, others leave their phone at home when going to the restaurant with their friends.

Researchers primarily in Japan and South Korea have established a robust body of scientific literature on the health benefits of spending time under the canopy of a living forest. Now their research is helping to establish shinrin-yoku and forest therapy throughout the world. The aim of forest bathing, is to slow down and become immersed in the natural environment. The idea is simple: if a person simply visits a natural area and walks in a relaxed way there are calming, rejuvenating and restorative benefits to be achieved. The practice originated in Japan where it is called shinrin-yoku (森林浴).

By Kristina de Verdier on 14 September, 2017

Inflated Origami By MIT

A team of MIT Media Lab researchers has developed inflated origami. A network of air channels in geometric patterns on sheets of paper, plastic, or textile. This creates inflatable pinched pouches which are subsequently connected and layered to take on complex folding forms.

MIT inflated origami packaging innovation

A computer program allows the designer to experiment and fine-tune shapes and patterns in a simulator. Once the desired response emerges digitally, the structure is fabricated. Via Frame.

Stretchable Battery Made From Fabric

A stretchable battery made entirely out of textiles could usher in the next generation of wearable electronics. A team of researchers from Binghamton University, State University of New York has developed a textile-based, bacteria-powered bio-battery.

Stretchable battery technology material trends 2018

The battery is a flexible and stretchable microbial fuel cell (MFC) monolithically integrated into a single sheet of textile substrate. “There is a clear and pressing need for flexible and stretchable electronics that can be easily integrated with a wide range of surroundings to collect real-time information,” Binghamton University Electrical and Computer Science Assistant Professor Seokheun Choi said in a statement. “Those electronics must perform reliably even while intimately used on substrates with complex and curvilinear shapes, like moving body parts or organs. “We considered a flexible, stretchable, miniaturized biobattery as a truly useful energy technology because of their sustainable, renewable and eco-friendly capabilities,” he added. Source R&D Mag.

By Kristina de Verdier on 7 August, 2017


FORM is a hair care collection that celebrates beauty in all its forms and was developed to address the hair issues women have been facing for decades.

The collection, which consists of ten products, will help make hair care simpler, by offering products specifically designed for individual hair needs. Whether hair is coily, curly, natural, relaxed or somewhere in between, FORM’s personal and versatile products will help. Designed by Jones knowles ritchie (JKR), a global design agency with offices in London, New York, Shanghai and Singapore. Via Under Consideration.

Sustainable Shoe Box

After two years of designing, researching and testing, the ultimate sustainability shoe packaging has been developed. It’s designed to be more sustainable and cost effective compared to traditional shoe boxes

Viupax revolutionary shoe packaging, designed by Andreas Kioroglou, founder of the Greece based design studio Matadog Design. After two years of designing, researching and testing, the ultimate sustainability shoe packaging has been developed, as it incorporates a number of innovative features. It’s designed to be more sustainable and cost effective compared to traditional shoe boxes by using much less cardboard and less volume.

It uses 20-57% less material and occupies 20-50% less volume.

It is designed to be cost efficient in matters of production and transportation and above all designed in such a way to improve personnel productivity and user experience. It is designed to be flexible in stacking allowing them to be stored in many new and interesting ways. It eliminates the use of bag as it can be converted into a carry bag or shoulder bag to be easily transported by the customer.

Malko – Less is future

Malko is an Italian product design brand that was born to inspire an eco-­friendly lifestyle, with “Less  is  future” at the heart of the development.

“Less  is  future”  is  the  slogan  with  which  Malko  talks  to  the  world:  the fight  against  waste is  one  of  the  challenges  of  the  third  millennium.  It  must  be  won  by  changing daily habits. Malko  is an  Italian  product  design  brand  that  was  born  to  inspire  an  eco-­friendly  lifestyle.  Its  mission  is  the  reduction  of  the  disposable  plastic  bottles  use  through  the  new design  of  the  Malko  Bottle. The  bottle is made from stainless  steel, keeping  your  drinks  cold  for  24  hours  and  warm  for  12  hours.  Hygienic,  leak proof,  taste  and  odour  free.

Luis  Benassi,  Malko’s  founder:  “We  understood  the  importance  of  being  part  of  the  solution when  we  realized  the  insane  and  irrational  use  of  plastic  bottles,  with  the  huge  risk  of  ocean’s  pollution.” The Malko Bottle project will be launched the 20th of June 2017 with a Kickstarter campaign.

Shape-Shifting Pasta

Researchers at the MIT Media Lab’s Tangible Media Group have managed to make shape-shifting pasta!

Researchers at the MIT Media Lab’s Tangible Media Group have managed to make shape-shifting pasta, edible origami 🙂 Why? To package and ship pasta more efficiently for example. But of course they have many examples of culinary potential for this technology.

The researchers have created flat sheets of gelatin and starch that, when submerged in water, instantly sprout into three-dimensional structures, including common pasta shapes such as macaroni and rotini. The researchers presented their work in a paper this month at the Association for Computing Machinery’s 2017 Computer-Human Interaction Conference on Human Factors in Computing Systems. They describe their shape-morphing creations as not only culinary performance art, but also a practical way to reduce food-shipping costs.

“We did some simple calculations, such as for macaroni pasta, and even if you pack it perfectly, you still will end up with 67 percent of the volume as air,” says Wen Wang, a co-author on the work and a former graduate student and research scientist in MIT’s Media Lab. “We thought maybe in the future our shape-changing food could be packed flat and save space.”