SAS x Tjoget

SAS asked Sweden’s best bar, Tjoget, to produce pre-mixed drinks for aircraft use. Open Studio designed the package. The result is a tactile experience as well as a story to enjoy during the flight.

To showcase their Scandinavian expertise, SAS asked Sweden’s best bar, Tjoget, to produce pre-mixed drinks for aircraft use. The drinks needed a package. With the same illustrative way that is recognizable from the bar, each drink’s story is told in the most complicated way possible, all with the aim of at 10,000 meters altitude, helping the traveler to pass the time with more than the contents of the bottle. In addition, the shape of the bottle with its prismas invites you to turn it in the light and its illustrations to turn it in the darkness of the head. Designed by Stockholm based¬†Open Studio.

By Kristina de Verdier On 3 April, 2020