H&M Take Care

H&M has high sustainability targets. In order to engage the customers also to act more sustainably, a new concept is launched that will inspire and help them take care of their clothes by preparing, fixing and washing in the right way: H&M Take Care.


Take Care – a new concept Open Studio Stockholm has developed together with H&M. It’s a step towards a more sustainable future where H&M inspire the customers to take better care of their fashion favorites. Repair, remake and refresh!

In all clothes there is a patch with care instructions that tells you how to wash (or not), iron and dry the garment. The care instruction’s aesthetics became our packaging idea. Form, typography and symbols have been applied to enhance each packaging so that each product, in the double sense, stands out on the shelf. Take Care’s product range includes everything from detergent, stain remover and sneaker wipes to sewing kit and patches that can repair holes and hide bad stains. The launch started in the summer of 2018 when the concept was rolled out in Germany, closely followed by France, England, Norway and Sweden.

By Kristina de Verdier On 5 February, 2019