Dear Tea Society
Tea packaging designed by Open Studio Stockholm. The inspiration comes from classical tea salons and British member clubs. They created a fictional members club, where all teas have their own personality. And the result is something we haven’t seen in the food shelves before!
Designed by Open Studio Stockholm
. The mission was to develop a whole new Nordic tea concept that could stand for quality, sustainability, innovation, and traceability – in a playful way. “Our idea was to create a fictional members club, where all teas have their own personality. Every blend/infution is personalized with a portrait and a charming personal description. We wanted the tea to feel as an interesting (and often eccentric!) characters that you’d like to meet over a cup.”
“The inspiration comes from classical tea salons and British member clubs, but at the same time we wanted to create something contemporary that makes tea drinking as urban and modern as the barista culture. The member clubs brought our thoughts to libraries that led us to the book-like design. The tea packages are placed on the shelf with the back outwards for easy reading of the title, sort and flavour.”
In addition to visual identity, naming and packaging design, they have also developed a physical meeting place for tea lovers in the form of a showroom/office/tea shop. On the walls are the actual paintings from the packages hanging.