Nike React

When Nike asked runners what they wanted out of their running shoes, they got very specific answers: They said they wanted better cushioning. They also said they wanted better energy return. And they needed their shoes to be lightweight, of course.

Nike React Technology, now available for runners too! When Nike asked runners what they wanted out of their running shoes, they got very specific answers: They said they wanted better cushioning. They also said they wanted better energy return. And they needed their shoes to be lightweight, of course. Oh, and they had to last too. In a way, they wanted everything. The tricky thing is that these four qualities are incredibly difficult to deliver in one material because they’re opposites.

“Nike React foam cushioning” launched in June 2017 in basketball — a sport that requires players to shift direction and speed in seamless motion and to lift off at the blink of an eye. With the basketball shoes, designers encased the Nike React foam in order to provide durability and stability for traction control the players needed, but with running, engineers uncaged Nike React technology to showcase its full potential for the road.

To get there, Nike’s in-house chemists and mechanical engineers came together to test ingredients to see which composition would yield the perfect outcome. It was a process that demonstrated Nike’s in-house manufacturing ingenuity. After more than 400 hundred combinations of chemistry and processing, and using scientific methods to dial in on materials with certain amenable attributes, they landed the unique composition of Nike React foam.

By Kristina de Verdier On 24 January, 2018