FORM is a hair care collection that celebrates beauty in all its forms and was developed to address the hair issues women have been facing for decades.

The collection, which consists of ten products, will help make hair care simpler, by offering products specifically designed for individual hair needs. Whether hair is coily, curly, natural, relaxed or somewhere in between, FORM’s personal and versatile products will help. Designed by Jones knowles ritchie (JKR), a global design agency with offices in London, New York, Shanghai and Singapore. Via Under Consideration.