New hip-flask inspired design from Argentina-based YG Design! YG Design is a strategic and creative consultancy specializing in the beverages & luxury goods industries.
“Amaro is a grappa-based distillate. This product is the spearhead of a change towards a major updating of the manufacturer which allows an improvement in the distillery profile regarding other traditional-style products.
The objective was to enter with this product in the world of high-quality amaros, as well as to achieve a position from an innovative stand, expecting to be seen as contemporary, functional, avant-garde and simple at the same time.
The creative inspiration behind the packaging was related to mixing the classical codes of this type of drink with a very contemporary touch to attract a young public objective.As a result, we used a typical hip flask as a base, which was modelled in shape and details with texture on the front and back, and a label that in daytime looks elegant and contemporary and at night, glows showing the brand name in the dark.
Being a new product of the distillery, it was key to outstand at the selling points, being noticed and communicating the public the fact that it is not a traditional distillate. An attractive packaging according to the objective public was the basis of this project.”