Make Smart Matter

Consumers are embracing the smartness which is seamlessly integrated in their reality. It is the marriage of technology and simplicity that will help brands connect with consumers in exceptional ways.

Amazon Go

Consumers can shop anytime, anywhere and are becoming increasingly demanding in terms of convenience. New technology integrated in consumers’ product experiences is only going to grow, advances in materials science, components are getting smaller. As this sector is quickly evolving in many areas, one thing is clear though; consumers and brand owners now want usable products, that adds real value to their lives, rather than short-term marketing gimmicks. How can smart components help prevent food waste, ensure product safety, generate and store meaningful data for medical purpose, or make the weekly shopping easier? Consumers are embracing the smartness which is seamlessly integrated in their reality. It is the marriage of technology and simplicity that will help brands connect with consumers in exceptional ways.

TO CONSIDER

-What real consumer problems needs to be solved?

-How can I create a seamless experience, integrated in consumers’ lifestyle?

-How can the solution be intuitive?

GOOD EXAMPLE

Amazon Go is a new kind of store with no checkout required. Amazon created the world’s most advanced shopping technology so you never have to wait in line. Use the Amazon Go app to enter the store, take the products you want, and go! Amazon uses sensors, video-technology and AI-algoritms to enable this convenient shopping experience.

By Kristina de Verdier On 24 March, 2017 In , , ,