And Union’s Beer Can go texture

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Processed with VSCO with c1 preset

Processed with VSCO with c1 preset

“Bavarian craft brewer AND UNION has unveiled the first canned beers in its range with a  ballsy yet restrained design. Solid, single colours represent each beer in the line-up, in an attempt  to cut through the clutter commonly seen on shelves these days.”

“The modest hero of the design is texture, as the brewer played with embossed geometric shapes to add depth to the  container  in the absence of typical craft beer aesthetics. By manipulating the surface of the  aluminium can, the design balances visual simplicity with detailed, tactile consideration to reflect the  malleable nature of the material.” Via The Dieline

 

By Kristina de Verdier On 3 March, 2017 In , , , Leave a comment