Acne redefines the beer category

noam bottle beer packaging design by acne 1 Noam Beer by acne packaging design 2

Daniel Noah Sheikh, currently based in Berlin, has been spending two years creating his own lager label, Noam. Collaborating with one of the world’s most innovative brewing laboratories, Noam brings the values behind traditional bavarian craftsmanship into the 21st century. Thereby defining a new benchmark for the art of contemporary beers, positioning the beer next to champagne bottles.

The packaging design and brand identity is created by Acne, Stockholm. Their mission was to redefine the beer category with a product that lives within a sophisticated context. They created a utilitarian bottle silhouette with a ’upright pillar’ looking embossing. Giving associations with european decadence and yet post-modern values. The bottle is manufactured in Italy, and labels applied by hand.

Noam is a light, refreshing lager beer with a distinguished mild taste. It is characterised by the floral and savoury flavours of the delicate “smaragd” hop, fused with a signature herbal base note. This lager is composed of the finest ingredients, locally sourced from the valleys of hallertau, the world’s most precious hop-growing region.


By Kristina de Verdier On 20 April, 2016 In , , , , Leave a comment