Seaweed based material by Japanese AMAM

Created by the design agency AMAM from Japan. They have developed a more environmentally friendly plastic material, based on Agar.

Created by the design agency AMAM from Japan. They have developed a more environmentally friendly plastic material, based on Agar. Agar is a gelatinous material that can be readily found in red marine algae. The material is still in prototyping phase, and is of high interest for the packaging industry, who is constantly working on improving their impact on the earth. This project is one of four finalists for the 2016 Lexus Design Award, which is pairing each team with a design mentor to bring a prototype to life for Milan Design Week. Via Good.

By Kristina de Verdier On 23 March, 2016